Podcast
Questions and Answers
What does the term 'advertising' originate from?
What does the term 'advertising' originate from?
advertere
When was the first written advertisement recorded?
When was the first written advertisement recorded?
3000 B.C.
Which company launched the first direct mail campaign?
Which company launched the first direct mail campaign?
- Sears (correct)
- Yahoo
- Bulova Watch
Advertising is a part of marketing.
Advertising is a part of marketing.
What year was the first newspaper advertisement in the United States?
What year was the first newspaper advertisement in the United States?
The first television commercial was created by ______ in 1941.
The first television commercial was created by ______ in 1941.
What are the three types of media in advertising?
What are the three types of media in advertising?
Match the following common types of marketing with their descriptions:
Match the following common types of marketing with their descriptions:
Which of the following is NOT a common type of advertising?
Which of the following is NOT a common type of advertising?
Study Notes
History of Advertising
- Origin of the term "advertising" from the Latin "advertere," meaning "turn towards."
- First known advertisement was inscribed on Papyrus in Egypt, dating back to 3000 B.C.
- Pay-per-click and keyword-based ads emerged with Yahoo; Facebook's ad market has reached 2.2 billion users since 2008.
Communication
- Defined as the process of sending and receiving information, requiring both a sender and receiver.
Marketing vs Advertising
- Marketing: Ongoing process of identifying customer needs and determining how to meet them.
- Advertising: A subset of marketing focused on promoting products or services through paid channels.
- Direct advertising involves reaching out to customers directly, often at a higher cost, while indirect advertising is more subtle and economical, exemplified by posters and shop signs.
Evolution of Advertising
- First newspaper advertisement in the United States published in 1704.
- Billboards became popular in the 1800s, marking a shift in advertising methods.
- Sears launched the first direct mail campaign in 1892.
- Radio advertising began in 1922, followed by the first television commercial aired by Bulova in 1941.
- Notable branding innovation in the 1950s with the introduction of advertising characters like Kellogg's Tony the Tiger.
Online Advertising (2000-Present)
- Introduction of the first online display ad in 1994, utilizing banner ads to drive traffic to websites.
Media Types
- Paid Media: Involves spending money for ads through external publishers, including billboards and broadcasts.
- Owned Media: Refers to channels owned by the company, like websites and brochures.
- Earned Media: Gained through external communications about the company, such as online reviews and newspaper mentions.
Common Marketing Types
- Digital
- Social Media
- Global
- Relationship
- Brand
- Product
Common Advertising Types
- Traditional
- Retail
- Online
- Mobile
- Outdoor
- Pay-Per-Click (PPC)
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Description
Explore the foundational concepts of advertising in this quiz. Delve into the history of advertising, from the first written ads to the rise of mobile advertising and pay-per-click models. Test your knowledge of key events and terminologies that shaped the advertising landscape.
