Advertising Principles Module 1
9 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What does the term 'advertising' originate from?

advertere

When was the first written advertisement recorded?

3000 B.C.

Which company launched the first direct mail campaign?

  • Facebook
  • Sears (correct)
  • Yahoo
  • Bulova Watch
  • Advertising is a part of marketing.

    <p>True</p> Signup and view all the answers

    What year was the first newspaper advertisement in the United States?

    <p>1704</p> Signup and view all the answers

    The first television commercial was created by ______ in 1941.

    <p>Bulova Watch</p> Signup and view all the answers

    What are the three types of media in advertising?

    <p>Paid, Owned, Earned</p> Signup and view all the answers

    Match the following common types of marketing with their descriptions:

    <p>Digital = Marketing through digital channels Social Media = Marketing using social platforms Global = Marketing on an international scale Relationship = Building customer relationships Brand = Focusing on brand management Product = Marketing centered around product features</p> Signup and view all the answers

    Which of the following is NOT a common type of advertising?

    <p>Personal</p> Signup and view all the answers

    Study Notes

    History of Advertising

    • Origin of the term "advertising" from the Latin "advertere," meaning "turn towards."
    • First known advertisement was inscribed on Papyrus in Egypt, dating back to 3000 B.C.
    • Pay-per-click and keyword-based ads emerged with Yahoo; Facebook's ad market has reached 2.2 billion users since 2008.

    Communication

    • Defined as the process of sending and receiving information, requiring both a sender and receiver.

    Marketing vs Advertising

    • Marketing: Ongoing process of identifying customer needs and determining how to meet them.
    • Advertising: A subset of marketing focused on promoting products or services through paid channels.
    • Direct advertising involves reaching out to customers directly, often at a higher cost, while indirect advertising is more subtle and economical, exemplified by posters and shop signs.

    Evolution of Advertising

    • First newspaper advertisement in the United States published in 1704.
    • Billboards became popular in the 1800s, marking a shift in advertising methods.
    • Sears launched the first direct mail campaign in 1892.
    • Radio advertising began in 1922, followed by the first television commercial aired by Bulova in 1941.
    • Notable branding innovation in the 1950s with the introduction of advertising characters like Kellogg's Tony the Tiger.

    Online Advertising (2000-Present)

    • Introduction of the first online display ad in 1994, utilizing banner ads to drive traffic to websites.

    Media Types

    • Paid Media: Involves spending money for ads through external publishers, including billboards and broadcasts.
    • Owned Media: Refers to channels owned by the company, like websites and brochures.
    • Earned Media: Gained through external communications about the company, such as online reviews and newspaper mentions.

    Common Marketing Types

    • Digital
    • Social Media
    • Global
    • Relationship
    • Brand
    • Product

    Common Advertising Types

    • Traditional
    • Retail
    • Online
    • Mobile
    • Outdoor
    • Pay-Per-Click (PPC)

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Explore the foundational concepts of advertising in this quiz. Delve into the history of advertising, from the first written ads to the rise of mobile advertising and pay-per-click models. Test your knowledge of key events and terminologies that shaped the advertising landscape.

    More Like This

    History of Advertising Quiz
    10 questions

    History of Advertising Quiz

    WorldFamousVerdelite avatar
    WorldFamousVerdelite
    History of Advertising
    18 questions

    History of Advertising

    ImpressiveAshcanSchool avatar
    ImpressiveAshcanSchool
    History Perspectives and Advertising Influence
    41 questions
    Use Quizgecko on...
    Browser
    Browser