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Questions and Answers
What does the term 'advertising' originate from?
advertere
When was the first written advertisement recorded?
3000 B.C.
Which company launched the first direct mail campaign?
Advertising is a part of marketing.
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What year was the first newspaper advertisement in the United States?
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The first television commercial was created by ______ in 1941.
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What are the three types of media in advertising?
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Match the following common types of marketing with their descriptions:
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Which of the following is NOT a common type of advertising?
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Study Notes
History of Advertising
- Origin of the term "advertising" from the Latin "advertere," meaning "turn towards."
- First known advertisement was inscribed on Papyrus in Egypt, dating back to 3000 B.C.
- Pay-per-click and keyword-based ads emerged with Yahoo; Facebook's ad market has reached 2.2 billion users since 2008.
Communication
- Defined as the process of sending and receiving information, requiring both a sender and receiver.
Marketing vs Advertising
- Marketing: Ongoing process of identifying customer needs and determining how to meet them.
- Advertising: A subset of marketing focused on promoting products or services through paid channels.
- Direct advertising involves reaching out to customers directly, often at a higher cost, while indirect advertising is more subtle and economical, exemplified by posters and shop signs.
Evolution of Advertising
- First newspaper advertisement in the United States published in 1704.
- Billboards became popular in the 1800s, marking a shift in advertising methods.
- Sears launched the first direct mail campaign in 1892.
- Radio advertising began in 1922, followed by the first television commercial aired by Bulova in 1941.
- Notable branding innovation in the 1950s with the introduction of advertising characters like Kellogg's Tony the Tiger.
Online Advertising (2000-Present)
- Introduction of the first online display ad in 1994, utilizing banner ads to drive traffic to websites.
Media Types
- Paid Media: Involves spending money for ads through external publishers, including billboards and broadcasts.
- Owned Media: Refers to channels owned by the company, like websites and brochures.
- Earned Media: Gained through external communications about the company, such as online reviews and newspaper mentions.
Common Marketing Types
- Digital
- Social Media
- Global
- Relationship
- Brand
- Product
Common Advertising Types
- Traditional
- Retail
- Online
- Mobile
- Outdoor
- Pay-Per-Click (PPC)
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Description
Explore the foundational concepts of advertising in this quiz. Delve into the history of advertising, from the first written ads to the rise of mobile advertising and pay-per-click models. Test your knowledge of key events and terminologies that shaped the advertising landscape.
