MIS Flashcards Quiz

Questions and Answers

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Behavioral targeting

Prediction markets

Crowdsourcing (correct)

Social shopping

Long-tail marketing

Which of the following is the largest mobile advertising market?

Microsoft

Twitter

Facebook

Google (correct)

Yahoo

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

SCM

E-procurement

Sourcing

Procurement (correct)

Production

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geoinformation Signup and view all the answers

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

micropayment Signup and view all the answers

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Corporate Signup and view all the answers

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Display ads Signup and view all the answers

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

True Signup and view all the answers

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace Signup and view all the answers

Netflix uses which of the following revenue models?

Subscription Signup and view all the answers

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Community provider Signup and view all the answers

Foursquare is an example of which of the following?

Geosocial services Signup and view all the answers

Switching costs are the merchants' costs of changing prices.

False Signup and view all the answers

Transaction brokers:

Save users money and time by processing online sales transactions. Signup and view all the answers

Rich media advertisements are a sales-oriented marketing format.

False Signup and view all the answers

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

free/freemium Signup and view all the answers

Which of the following companies uses the service provider business model?

Dropbox Signup and view all the answers

Retail consumer e-commerce is growing at double-digit rates.

True Signup and view all the answers

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce Signup and view all the answers

In general, for digital goods, the marginal cost of producing another unit is about zero.

True Signup and view all the answers

Geoadvertising sends ads to users based on their:

GPS locations Signup and view all the answers

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

asymmetry Signup and view all the answers

Which of the following best illustrates the transaction fee revenue model?

eBay receives a small fee from a seller if a seller is successful in selling an item. Signup and view all the answers

Traditional online marketing, such as display ads, still constitutes the majority of all online marketing.

True Signup and view all the answers

Which of the following best illustrates the sales revenue model?

Apple accepts micropayments for single music track downloads. Signup and view all the answers

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Interactivity Signup and view all the answers

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

False Signup and view all the answers

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Web mission statement Signup and view all the answers

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

True Signup and view all the answers

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

True Signup and view all the answers

Market creators:

Provide a digital environment where buyers and sellers can establish prices for products. Signup and view all the answers

Advertising networks track a user's behavior at thousands of websites.

True Signup and view all the answers

The effort required to locate a suitable product is called:

Search costs Signup and view all the answers

Information asymmetry exists when there is more information about one product than there is about a similar product.

False Signup and view all the answers

When did e-commerce begin?

1995 Signup and view all the answers

Compared to traditional goods, digital goods have:

Lower costs of production Signup and view all the answers

All of the following are increased in traditional markets compared to digital markets except:

Network effects Signup and view all the answers

Web personalization is used primarily as a marketing tool.

True Signup and view all the answers

Amazon.com is known primarily for its use of which of the following business models?

E-tailer Signup and view all the answers

Which of the following statements about EDI is not true?

Today, EDI is only used for document automation. Signup and view all the answers

What is the primary benefit to consumers of disintermediation?

Lower costs Signup and view all the answers

Selling the same goods to different targeted groups at different prices is called:

Price discrimination Signup and view all the answers

What is the difference between personalization and customization, as applied to e-commerce technologies?

Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. Signup and view all the answers

What percent of online retailers now have m-commerce websites?

55 percent Signup and view all the answers

Facebook's Like button is an example of which of the following?

Network notification Signup and view all the answers

Compared to traditional goods, digital goods have:

Greater pricing flexibility Signup and view all the answers

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

False Signup and view all the answers

Which of the following is an example of a private industrial network?

VW Group Supply Signup and view all the answers

Which of the following best illustrates the affiliate revenue model?

Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Signup and view all the answers

Which of the following statements about Net marketplaces is not true?

Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners. Signup and view all the answers

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Information density Signup and view all the answers

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

Behavioral targeting Signup and view all the answers

MSN is an example of the portal business model.

True Signup and view all the answers

Which of the following best describes the digital social graph?

A mapping of all online social relationships Signup and view all the answers

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

social media Signup and view all the answers

Craigslist is an example of:

C2C e-commerce Signup and view all the answers

Indirect goods are not involved firsthand in the production process.

True Signup and view all the answers

Procurement involves all of the following except:

Production scheduling Signup and view all the answers

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

False Signup and view all the answers

Disintermediation provides major benefits to the distributor.

False Signup and view all the answers

All of the following are examples of 'on demand' companies except:

Instagram Signup and view all the answers

Study Notes

Crowdsourcing and Marketing Concepts

Netflix's announcement for a technology solution serves as a notable example of crowdsourcing, utilizing external contributions.
Google dominates as the largest mobile advertising market, reflecting its influence in digital marketing.

Supply Chain Management Terminology

Procurement encompasses sourcing goods, negotiating with suppliers, making payments, and arranging deliveries.
Geoinformation relates to services that help users locate friends based on GPS coordinates.

Payment and E-commerce Models

Content providers leverage micropayment systems to facilitate small transactions efficiently.
Display ads integrate interactive features, distinguishing them from traditional online advertisement formats.

E-commerce Presence and Advertising

Consideration of corporate presence is unnecessary when establishing an e-commerce presence compared to social media or websites.
All mass media historically functioned on a broadcast model, where centralized content creation is vital.

Marketplace Dynamics

Marketspace defines a marketplace that transcends traditional boundaries, existing outside specific geographical or temporal locations.
Netflix employs a subscription revenue model, charging users a monthly fee for access to its services.

Internet Business Models

Community providers create online environments for like-minded individuals to share information and ideas.
Foursquare exemplifies geosocial services, leveraging location-based technology for social networking.

Online Transaction Facilitation

Transaction brokers save users time and money through efficient online transaction processing.
Net marketplaces can support various purchasing methods, including long-term contracts or short-term transactions.

Digital Economics

The free/freemium model offers basic services for free while charging for premium features.
Traditional products incur higher search costs, while digital goods typically have lower production costs and negligible marginal costs.

E-commerce Growth Trends

Retail consumer e-commerce continues to expand at double-digit growth rates.
Approximately 55 percent of online retailers now feature m-commerce websites.

Advertising and Marketing Strategies

Behavioral targeting utilizes online profiling to deliver personalized ads based on user behavior.
Viral marketing capitalizes on online communities to spread messages rapidly, akin to traditional word-of-mouth.

Business Model Applications

E-tailers, like Amazon.com, represent businesses primarily involved in online retailing.
Affiliate revenue models allow businesses to earn commissions by directing customers to other sites for purchases.

Information Asymmetry and Transparency

Asymmetry arises when one party holds more transaction-relevant information than the other.
Price transparency enables consumers to understand merchants' costs, although this concept is often misunderstood.

Online Engagement Tactics

Interactivity in e-commerce technology enhances user engagement, providing personalized experiences.
The digital social graph maps all online relationships, vital for social networking analysis.

E-commerce Platforms and Models

Craigslist operates as a prime example of C2C e-commerce, facilitating transactions between consumers.
Private industrial networks, like VW Group Supply, signify exclusive platforms used for specific industry interactions.

Conceptual Differences in E-commerce

Personalization refers to adjustments tailored by businesses, while customization allows users to modify products directly.
Secondary revenue models like transaction fees and sales revenue describe different income generation strategies in digital commerce.

Summary of Key Concepts

Understanding digital goods leads to recognizing their lower costs and the distinctive properties of e-commerce versus traditional markets.
Concepts such as disintermediation and supply chain management play crucial roles in modern business strategies.

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Description

Test your knowledge of Management Information Systems with these flashcards! This quiz covers topics such as crowdsourcing, mobile advertising markets, and sourcing processes. Perfect for students and professionals looking to enhance their understanding of MIS concepts.