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Questions and Answers
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
- Behavioral targeting
- Prediction markets
- Crowdsourcing (correct)
- Social shopping
- Long-tail marketing
Which of the following is the largest mobile advertising market?
Which of the following is the largest mobile advertising market?
- Microsoft
- Google (correct)
- Yahoo
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
- SCM
- E-procurement
- Sourcing
- Procurement (correct)
- Production
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
Netflix uses which of the following revenue models?
Netflix uses which of the following revenue models?
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?
Foursquare is an example of which of the following?
Foursquare is an example of which of the following?
Switching costs are the merchants' costs of changing prices.
Switching costs are the merchants' costs of changing prices.
Transaction brokers:
Transaction brokers:
Rich media advertisements are a sales-oriented marketing format.
Rich media advertisements are a sales-oriented marketing format.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
Which of the following companies uses the service provider business model?
Which of the following companies uses the service provider business model?
Retail consumer e-commerce is growing at double-digit rates.
Retail consumer e-commerce is growing at double-digit rates.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
In general, for digital goods, the marginal cost of producing another unit is about zero.
In general, for digital goods, the marginal cost of producing another unit is about zero.
Geoadvertising sends ads to users based on their:
Geoadvertising sends ads to users based on their:
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
Which of the following best illustrates the transaction fee revenue model?
Which of the following best illustrates the transaction fee revenue model?
Traditional online marketing, such as display ads, still constitutes the majority of all online marketing.
Traditional online marketing, such as display ads, still constitutes the majority of all online marketing.
Which of the following best illustrates the sales revenue model?
Which of the following best illustrates the sales revenue model?
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
Market creators:
Market creators:
Advertising networks track a user's behavior at thousands of websites.
Advertising networks track a user's behavior at thousands of websites.
The effort required to locate a suitable product is called:
The effort required to locate a suitable product is called:
Information asymmetry exists when there is more information about one product than there is about a similar product.
Information asymmetry exists when there is more information about one product than there is about a similar product.
When did e-commerce begin?
When did e-commerce begin?
Compared to traditional goods, digital goods have:
Compared to traditional goods, digital goods have:
All of the following are increased in traditional markets compared to digital markets except:
All of the following are increased in traditional markets compared to digital markets except:
Web personalization is used primarily as a marketing tool.
Web personalization is used primarily as a marketing tool.
Amazon.com is known primarily for its use of which of the following business models?
Amazon.com is known primarily for its use of which of the following business models?
Which of the following statements about EDI is not true?
Which of the following statements about EDI is not true?
What is the primary benefit to consumers of disintermediation?
What is the primary benefit to consumers of disintermediation?
Selling the same goods to different targeted groups at different prices is called:
Selling the same goods to different targeted groups at different prices is called:
What is the difference between personalization and customization, as applied to e-commerce technologies?
What is the difference between personalization and customization, as applied to e-commerce technologies?
What percent of online retailers now have m-commerce websites?
What percent of online retailers now have m-commerce websites?
Facebook's Like button is an example of which of the following?
Facebook's Like button is an example of which of the following?
Compared to traditional goods, digital goods have:
Compared to traditional goods, digital goods have:
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
Which of the following is an example of a private industrial network?
Which of the following is an example of a private industrial network?
Which of the following best illustrates the affiliate revenue model?
Which of the following best illustrates the affiliate revenue model?
Which of the following statements about Net marketplaces is not true?
Which of the following statements about Net marketplaces is not true?
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
MSN is an example of the portal business model.
MSN is an example of the portal business model.
Which of the following best describes the digital social graph?
Which of the following best describes the digital social graph?
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
Craigslist is an example of:
Craigslist is an example of:
Indirect goods are not involved firsthand in the production process.
Indirect goods are not involved firsthand in the production process.
Procurement involves all of the following except:
Procurement involves all of the following except:
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
Disintermediation provides major benefits to the distributor.
Disintermediation provides major benefits to the distributor.
All of the following are examples of 'on demand' companies except:
All of the following are examples of 'on demand' companies except:
Study Notes
Crowdsourcing and Marketing Concepts
- Netflix's announcement for a technology solution serves as a notable example of crowdsourcing, utilizing external contributions.
- Google dominates as the largest mobile advertising market, reflecting its influence in digital marketing.
Supply Chain Management Terminology
- Procurement encompasses sourcing goods, negotiating with suppliers, making payments, and arranging deliveries.
- Geoinformation relates to services that help users locate friends based on GPS coordinates.
Payment and E-commerce Models
- Content providers leverage micropayment systems to facilitate small transactions efficiently.
- Display ads integrate interactive features, distinguishing them from traditional online advertisement formats.
E-commerce Presence and Advertising
- Consideration of corporate presence is unnecessary when establishing an e-commerce presence compared to social media or websites.
- All mass media historically functioned on a broadcast model, where centralized content creation is vital.
Marketplace Dynamics
- Marketspace defines a marketplace that transcends traditional boundaries, existing outside specific geographical or temporal locations.
- Netflix employs a subscription revenue model, charging users a monthly fee for access to its services.
Internet Business Models
- Community providers create online environments for like-minded individuals to share information and ideas.
- Foursquare exemplifies geosocial services, leveraging location-based technology for social networking.
Online Transaction Facilitation
- Transaction brokers save users time and money through efficient online transaction processing.
- Net marketplaces can support various purchasing methods, including long-term contracts or short-term transactions.
Digital Economics
- The free/freemium model offers basic services for free while charging for premium features.
- Traditional products incur higher search costs, while digital goods typically have lower production costs and negligible marginal costs.
E-commerce Growth Trends
- Retail consumer e-commerce continues to expand at double-digit growth rates.
- Approximately 55 percent of online retailers now feature m-commerce websites.
Advertising and Marketing Strategies
- Behavioral targeting utilizes online profiling to deliver personalized ads based on user behavior.
- Viral marketing capitalizes on online communities to spread messages rapidly, akin to traditional word-of-mouth.
Business Model Applications
- E-tailers, like Amazon.com, represent businesses primarily involved in online retailing.
- Affiliate revenue models allow businesses to earn commissions by directing customers to other sites for purchases.
Information Asymmetry and Transparency
- Asymmetry arises when one party holds more transaction-relevant information than the other.
- Price transparency enables consumers to understand merchants' costs, although this concept is often misunderstood.
Online Engagement Tactics
- Interactivity in e-commerce technology enhances user engagement, providing personalized experiences.
- The digital social graph maps all online relationships, vital for social networking analysis.
E-commerce Platforms and Models
- Craigslist operates as a prime example of C2C e-commerce, facilitating transactions between consumers.
- Private industrial networks, like VW Group Supply, signify exclusive platforms used for specific industry interactions.
Conceptual Differences in E-commerce
- Personalization refers to adjustments tailored by businesses, while customization allows users to modify products directly.
- Secondary revenue models like transaction fees and sales revenue describe different income generation strategies in digital commerce.
Summary of Key Concepts
- Understanding digital goods leads to recognizing their lower costs and the distinctive properties of e-commerce versus traditional markets.
- Concepts such as disintermediation and supply chain management play crucial roles in modern business strategies.
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Description
Test your knowledge of Management Information Systems with these flashcards! This quiz covers topics such as crowdsourcing, mobile advertising markets, and sourcing processes. Perfect for students and professionals looking to enhance their understanding of MIS concepts.
