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Pricing Schools Business

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Mastering Marketing Concepts

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Questions and Answers

Which of the following is NOT one of the two main goals of marketing mentioned in the text?

Attracting new customers

Managing profitable relationships (correct)

Keeping current customers

Delivering satisfaction

What are the three components of customer needs mentioned in the text?

Human needs, wants, and demands

Attracting new customers, keeping current customers, and delivering satisfaction

Physical, social, and individual needs (correct)

Market offerings, products, and services

Which of the following is the definition of marketing according to the text?

Managing profitable relationships

Creating value for customers (correct)

Building strong customer relationships

All of the above

What are market offerings according to the text?

<p>Combination of products and services (B)</p> Signup and view all the answers

How many core customer and marketplace concepts are mentioned in the text?

<p>Five (C)</p> Signup and view all the answers

Mastering Marketing Concepts

Choose a study mode

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Questions and Answers

Which of the following is NOT one of the two main goals of marketing mentioned in the text?

What are the three components of customer needs mentioned in the text?

Which of the following is the definition of marketing according to the text?

What are market offerings according to the text?

How many core customer and marketplace concepts are mentioned in the text?

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