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Questions and Answers
Which of the following is NOT one of the two main goals of marketing mentioned in the text?
Which of the following is NOT one of the two main goals of marketing mentioned in the text?
- Attracting new customers
- Managing profitable relationships (correct)
- Keeping current customers
- Delivering satisfaction
What are the three components of customer needs mentioned in the text?
What are the three components of customer needs mentioned in the text?
- Human needs, wants, and demands
- Attracting new customers, keeping current customers, and delivering satisfaction
- Physical, social, and individual needs (correct)
- Market offerings, products, and services
Which of the following is the definition of marketing according to the text?
Which of the following is the definition of marketing according to the text?
- Managing profitable relationships
- Creating value for customers (correct)
- Building strong customer relationships
- All of the above
What are market offerings according to the text?
What are market offerings according to the text?
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How many core customer and marketplace concepts are mentioned in the text?
How many core customer and marketplace concepts are mentioned in the text?
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