5 Questions
Which of the following is NOT one of the two main goals of marketing mentioned in the text?
Managing profitable relationships
What are the three components of customer needs mentioned in the text?
Physical, social, and individual needs
Which of the following is the definition of marketing according to the text?
Creating value for customers
What are market offerings according to the text?
Combination of products and services
How many core customer and marketplace concepts are mentioned in the text?
Five
Test your knowledge of marketing concepts and strategies with this quiz based on Chapter 1 of Ms. Maria Ahmad's course on creating and capturing customer value. Explore the two main goals of marketing and learn how to attract new customers while keeping existing ones satisfied.
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