Mastering the Strategic Marketing Process
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Questions and Answers

Which era of marketing is characterized by companies focusing on building strong customer relationships?

  • Relationship Marketing Era (correct)
  • Simple Trade Era
  • Marketing Dept. Era
  • Sales Era

    • Which marketing management orientation assumes that customers want affordable products?

  • Marketing Dept. Era
  • Production Concept (correct)
  • Marketing Company Era
  • Social Marketing Era

    • What is marketing?

  • A process by which companies sell products
  • A process by which companies manufacture products
  • A process by which companies advertise their products
  • A process by which companies create value for customers (correct)

    • Which era of marketing is characterized by companies focusing on making cheap goods easily accessible?

    <p>Production Era</p> Signup and view all the answers

    What are the key components of the strategic marketing process?

    <p>Product, distribution, and promotion decisions</p> Signup and view all the answers

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