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Questions and Answers
Which era of marketing is characterized by companies focusing on building strong customer relationships?
Which era of marketing is characterized by companies focusing on building strong customer relationships?
- Relationship Marketing Era (correct)
- Simple Trade Era
- Marketing Dept. Era
- Sales Era
Which marketing management orientation assumes that customers want affordable products?
Which marketing management orientation assumes that customers want affordable products?
- Marketing Dept. Era
- Production Concept (correct)
- Marketing Company Era
- Social Marketing Era
What is marketing?
What is marketing?
- A process by which companies sell products
- A process by which companies manufacture products
- A process by which companies advertise their products
- A process by which companies create value for customers (correct)
Which era of marketing is characterized by companies focusing on making cheap goods easily accessible?
Which era of marketing is characterized by companies focusing on making cheap goods easily accessible?
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What are the key components of the strategic marketing process?
What are the key components of the strategic marketing process?
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