Mastering Holistic Marketing
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Questions and Answers

Which one of these best describes holistic marketing?

  • It is the development, design, and implementation of marketing programs (correct)
  • It creates awareness of product/services, create interest, sales and increase brand loyalty
  • It is endowing products and services with the power of the brand
  • It is ensuring everyone in the organization embraces appropriate marketing principles
  • Which one of these best defines negative demand?

  • Consumers dislike the product and may even pay to avoid it (correct)
  • It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way
  • Consumers may be attracted to products that have undesirable social consequences
  • It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
  • Which one of these best describes integrated marketing?

  • It is the development, design, and implementation of marketing programs
  • It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way (correct)
  • It creates awareness of product/services, create interest, sales and increase brand loyalty
  • It is endowing products and services with the power of the brand
  • Which one of these best defines quality?

    <p>It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs (C)</p> Signup and view all the answers

    Which one of these best describes internal marketing?

    <p>It is ensuring everyone in the organization embraces appropriate marketing principles (B)</p> Signup and view all the answers

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