Mastering Holistic Marketing

• It is the development, design, and implementation of marketing programs (correct)
• It creates awareness of product/services, create interest, sales and increase brand loyalty
• It is endowing products and services with the power of the brand
• It is ensuring everyone in the organization embraces appropriate marketing principles

• Consumers dislike the product and may even pay to avoid it (correct)
• It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way
• Consumers may be attracted to products that have undesirable social consequences
• It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs

• It is the development, design, and implementation of marketing programs
• It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way (correct)
• It creates awareness of product/services, create interest, sales and increase brand loyalty
• It is endowing products and services with the power of the brand

<p>It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs (C)</p> Signup and view all the answers

<p>It is ensuring everyone in the organization embraces appropriate marketing principles (B)</p> Signup and view all the answers