Mastering Holistic Marketing

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Questions and Answers

Which one of these best describes holistic marketing?

It is the development, design, and implementation of marketing programs (correct)
It creates awareness of product/services, create interest, sales and increase brand loyalty
It is endowing products and services with the power of the brand
It is ensuring everyone in the organization embraces appropriate marketing principles

Which one of these best defines negative demand?

Consumers dislike the product and may even pay to avoid it (correct)
It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way
Consumers may be attracted to products that have undesirable social consequences
It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs

Which one of these best describes integrated marketing?

It is the development, design, and implementation of marketing programs
It is ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way (correct)
It creates awareness of product/services, create interest, sales and increase brand loyalty
It is endowing products and services with the power of the brand

Which one of these best defines quality?

<p>It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs (C)</p> Signup and view all the answers