10 Questions
United Airlines promises that it will offer top-tier flyers status if the members of its competing airline loyalty programs switch to United Airlines. It is an example of:
Persuasive promotion
In the sales-oriented period, airlines believed
Airlines need to sell their services to more customers.
Which of the following places is not a basic type of sales outlets of airlines?
Online sales
Qantas advertises its new sales campaign for the next season. It is an example of:
Informative promotion
In the production-oriented period, airlines believed
The customers would accept the services if the services were available
Airline's product is different from other products because
Passengers may have different views on their flight experiences even they sit next to each other.
Regarding promotion, which of the following statements is not correct?
The broad goal of an airline’s promotional activities is to increase liabilities
In the consumer-oriented period, airlines believe
Airlines need to starts with the customer, finds out what they want, and then produces it for them
Regarding marketing, which of the following statements is not correct?
Selling the product to the customers is the only objective of marketing
Market segmentation is a marketing strategy commonly used in the
Consumer-Oriented period
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