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Questions and Answers

United Airlines promises that it will offer top-tier flyers status if the members of its competing airline loyalty programs switch to United Airlines. It is an example of:

Persuasive promotion (correct)
Reminder promotion
Informative promotion

In the sales-oriented period, airlines believed

Airlines need to starts with the customer, finds out what they want, and then produces it for them
Airlines need to sell their services to more customers. (correct)
The customers would accept the services if the services were available

Which of the following places is not a basic type of sales outlets of airlines?

Other carriers’ sales offices
Online sales (correct)
Travel agencies

Qantas advertises its new sales campaign for the next season. It is an example of:

Informative promotion (C) Signup and view all the answers

In the production-oriented period, airlines believed

The customers would accept the services if the services were available (C) Signup and view all the answers

Airline's product is different from other products because

Passengers may have different views on their flight experiences even they sit next to each other. (C) Signup and view all the answers

Regarding promotion, which of the following statements is not correct?

The broad goal of an airline’s promotional activities is to increase liabilities (A) Signup and view all the answers

In the consumer-oriented period, airlines believe

Airlines need to starts with the customer, finds out what they want, and then produces it for them (B) Signup and view all the answers

Regarding marketing, which of the following statements is not correct?

Selling the product to the customers is the only objective of marketing (B) Signup and view all the answers

Market segmentation is a marketing strategy commonly used in the

Consumer-Oriented period (C) Signup and view all the answers