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United Airlines promises that it will offer top-tier flyers status if the members of its competing airline loyalty programs switch to United Airlines. It is an example of:

  • Persuasive promotion (correct)
  • Reminder promotion
  • Informative promotion

    • In the sales-oriented period, airlines believed

  • Airlines need to starts with the customer, finds out what they want, and then produces it for them
  • Airlines need to sell their services to more customers. (correct)
  • The customers would accept the services if the services were available

    • Which of the following places is not a basic type of sales outlets of airlines?

  • Other carriers’ sales offices
  • Online sales (correct)
  • Travel agencies

    • Qantas advertises its new sales campaign for the next season. It is an example of:

    <p>Informative promotion</p> Signup and view all the answers

    In the production-oriented period, airlines believed

    <p>The customers would accept the services if the services were available</p> Signup and view all the answers

    Airline's product is different from other products because

    <p>Passengers may have different views on their flight experiences even they sit next to each other.</p> Signup and view all the answers

    Regarding promotion, which of the following statements is not correct?

    <p>The broad goal of an airline’s promotional activities is to increase liabilities</p> Signup and view all the answers

    In the consumer-oriented period, airlines believe

    <p>Airlines need to starts with the customer, finds out what they want, and then produces it for them</p> Signup and view all the answers

    Regarding marketing, which of the following statements is not correct?

    <p>Selling the product to the customers is the only objective of marketing</p> Signup and view all the answers

    Market segmentation is a marketing strategy commonly used in the

    <p>Consumer-Oriented period</p> Signup and view all the answers

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