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Questions and Answers
What is the main focus of the video released by Kia Motors?
What is the main focus of the video released by Kia Motors?
- Promoting a car sale event
- Introducing a new electric car model
- Comparing its new car with Toyota's model on rough terrain (correct)
- Showcasing the interior features of the car
Which marketing strategy can be inferred from Kia Motors' video?
Which marketing strategy can be inferred from Kia Motors' video?
- Product Placement
- Niche Marketing
- Comparative Advertising (correct)
- Guerrilla Marketing
What is the intended effect of using rough terrain in the video?
What is the intended effect of using rough terrain in the video?
- To demonstrate the car's off-road capabilities (correct)
- To emphasize the car's technology features
- To highlight the car's sleek design
- To show the car's fuel efficiency
Which aspect of Toyota's model is likely being targeted by Kia Motors in the video?
Which aspect of Toyota's model is likely being targeted by Kia Motors in the video?
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What can be assumed about Kia Motors' competitive positioning based on the video content?
What can be assumed about Kia Motors' competitive positioning based on the video content?
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