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Marketing segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
Marketing segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
- Combining a market into one group of sellers who have different needs, characteristics, or behaviors.
- Dividing a market into distinct groups of buyers who have similar needs, characteristics, or behaviors. (correct)
- Dividing a market into distinct groups of sellers who have different needs, characteristics, or behaviors.
- Combining a market into one group of buyers who have similar needs, characteristics, or behaviors.
Why is marketing segmentation important?
Why is marketing segmentation important?
- To decrease the price of products and services.
- To tailor marketing efforts to specific customer segments. (correct)
- To increase the price of products and services.
- To target a broad and diverse audience.
What are the criteria used for marketing segmentation?
What are the criteria used for marketing segmentation?
- Economic, political, and social factors.
- Competitor, customer, and company factors.
- Demographic, psychographic, and geographic factors. (correct)
- Product, price, and promotion factors.
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