Marketing Segmentation

Combining a market into one group of sellers who have different needs, characteristics, or behaviors.

Dividing a market into distinct groups of buyers who have similar needs, characteristics, or behaviors. (correct)

Dividing a market into distinct groups of sellers who have different needs, characteristics, or behaviors.

Combining a market into one group of buyers who have similar needs, characteristics, or behaviors.

To decrease the price of products and services.

To tailor marketing efforts to specific customer segments. (correct)

To increase the price of products and services.

To target a broad and diverse audience.

Economic, political, and social factors.

Competitor, customer, and company factors.

Demographic, psychographic, and geographic factors. (correct)

Product, price, and promotion factors.