10 Questions
Which of the following best describes market segmentation?
A common sense approach that relies on managerial judgment
What can market segmentation help a business with?
Increasing profitability
In the given scenario, what is the target market for Wendy's fast food restaurant?
Evening students
What aspects of the Wendy's fast food restaurant can be customized locally?
Hours of business and local advertising
Which of the following is NOT a specialty of Wendy's fast food restaurant in this scenario?
Pizza
Which of the following is a criteria that a marketing manager should consider when forming segments for a market?
Potential for increased profit and ROI
When should a marketing manager not segment a market?
When the opportunity for future profit and ROI is maximized through no segmentation
What is the analogous criterion for nonprofit organizations when forming segments?
Potential for serving client users more effectively
What is the best segmentation approach for a market?
Maximizing the opportunity for future profit and ROI
When should a marketing manager develop segments for a market?
When there is potential for increased profit and ROI
Test your knowledge on market segmentation and target markets with this quiz. Learn about the five steps involved in segmenting a market and selecting target segments. Put on your entrepreneur's hat and see if you can apply your common sense and managerial judgment to a real-world scenario at Wendy's fast food restaurant in a large urban area.
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