Podcast
Questions and Answers
Which of the following is NOT one of the key criteria for market segments to be useful?
Which of the following is NOT one of the key criteria for market segments to be useful?
- Substantial
- Accessible
- Differentiable (correct)
- Measurable
According to the text, why is segmentation important in marketing?
According to the text, why is segmentation important in marketing?
- All of the above (correct)
- To identify growth opportunities through a deep knowledge of customers
- To design effective marketing programs
- To facilitate resources allocation
What is the 80/20 Principle mentioned in the text?
What is the 80/20 Principle mentioned in the text?
- It refers to the percentage of customers who respond to marketing programs
- It is a principle of market positioning
- It is a rule of thumb for segmenting the target market
- It states that 80% of the value in the consumer goods market is done by 20% of the consumers (correct)
Which segment did Opera Philadelphia target with their Fall festival?
Which segment did Opera Philadelphia target with their Fall festival?
During which seasons did Opera Philadelphia run three more productions?
During which seasons did Opera Philadelphia run three more productions?
What is the age range for Opera Philadelphia patrons who can access the VIVACE program?
What is the age range for Opera Philadelphia patrons who can access the VIVACE program?
Which of the following is NOT a segmentation marketing strategy for corporate brands?
Which of the following is NOT a segmentation marketing strategy for corporate brands?
What is the act of deciding which segments a company is going to serve called?
What is the act of deciding which segments a company is going to serve called?
What aspect should companies evaluate to decide if a segment is attractive or not?
What aspect should companies evaluate to decide if a segment is attractive or not?
What is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market called?
What is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market called?
Which of the following is NOT a point-of-parity (POP) for a brand?
Which of the following is NOT a point-of-parity (POP) for a brand?
Which of the following criteria should differentiation meet in positioning?
Which of the following criteria should differentiation meet in positioning?
Which of the following is the correct structure of a positioning statement?
Which of the following is the correct structure of a positioning statement?
Which of the following is NOT a step in building a perceptual map or positioning mapping?
Which of the following is NOT a step in building a perceptual map or positioning mapping?
