Marketing Research Techniques and Data Analysis Quiz

Understanding the consumer: Determinants of consumer behavior, Factors influencing consumer ______

Market Segmentation: Meaning & Concept, Basis of segmentation, selection of segments, Market Segmentation ______, Target Marketing, Product Positioning

Product Management: Product Life cycle concept, New Product development & strategy, Stages in New Product development, Product decision and ______, Branding & packaging

Pricing, Promotion and Distribution Strategy: Policies & Practices – Pricing Methods & Price determination ______.Marketing Communication – The promotion mix, Advertising & Publicity, 5 M’s of Advertising Management.

In marketing, a case study is an in-depth study of the effectiveness of a certain ______, tactic, or strategy.

A case study documents the journey of working with your ______.

Third-person or client case studies highlight the experience of a specific client working with your ______ or using your product.

Explanatory case studies explore the impact of a phenomenon or tactic, such as the company’s marketing ______ and how it impacted their growth.

______: Introduction, Type of Market Research, Scope, Objectives & Limitations ______ Techniques, Survey Questionnaire design & drafting, Pricing Research, Media Research, Qualitative Research Data Analysis: Use of various statistical tools – Descriptive & Inference Statistics, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

Marketing Research Techniques, ______, Pricing Research, Media Research, Qualitative Research Data Analysis: Use of various statistical tools – Descriptive & Inference Statistics, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

Data Analysis: Use of various statistical tools – ______, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing ______: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.