Marketing Research Techniques and Data Analysis Quiz
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Marketing Research Techniques and Data Analysis Quiz

Test your knowledge of marketing research techniques, including survey questionnaire design, pricing research, media research, and qualitative research. Explore the use of statistical tools such as descriptive and inference statistics, statistical hypothesis testing, discriminant analysis, cluster analysis, and segmentation.

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@AccessiblePortland

Questions and Answers

Understanding the consumer: Determinants of consumer behavior, Factors influencing consumer ______

behavior

Market Segmentation: Meaning & Concept, Basis of segmentation, selection of segments, Market Segmentation ______, Target Marketing, Product Positioning

strategies

Product Management: Product Life cycle concept, New Product development & strategy, Stages in New Product development, Product decision and ______, Branding & packaging

strategies

Pricing, Promotion and Distribution Strategy: Policies & Practices – Pricing Methods & Price determination ______.Marketing Communication – The promotion mix, Advertising & Publicity, 5 M’s of Advertising Management.

<p>Policies</p> Signup and view all the answers

In marketing, a case study is an in-depth study of the effectiveness of a certain ______, tactic, or strategy.

<p>tool</p> Signup and view all the answers

A case study documents the journey of working with your ______.

<p>company</p> Signup and view all the answers

Third-person or client case studies highlight the experience of a specific client working with your ______ or using your product.

<p>company</p> Signup and view all the answers

Explanatory case studies explore the impact of a phenomenon or tactic, such as the company’s marketing ______ and how it impacted their growth.

<p>strategy</p> Signup and view all the answers

______: Introduction, Type of Market Research, Scope, Objectives & Limitations ______ Techniques, Survey Questionnaire design & drafting, Pricing Research, Media Research, Qualitative Research Data Analysis: Use of various statistical tools – Descriptive & Inference Statistics, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

<p>Marketing Research</p> Signup and view all the answers

Marketing Research Techniques, ______, Pricing Research, Media Research, Qualitative Research Data Analysis: Use of various statistical tools – Descriptive & Inference Statistics, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

<p>Survey Questionnaire design &amp; drafting</p> Signup and view all the answers

Data Analysis: Use of various statistical tools – ______, Statistical Hypothesis Testing, Multivariate Analysis Discriminant Analysis, Cluster Analysis, Segmenting and Positioning, Factor Analysis UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing Business to Business Marketing: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

<p>Descriptive &amp; Inference Statistics</p> Signup and view all the answers

UNIT V INTERNET MARKETING 9 Internet Marketing: Introduction to Internet Marketing.Mapping fundamental concepts of Marketing (7Ps, STP); Strategy and Planning for Internet Marketing ______: Fundamental of business markets.Organizational buying process.Business buyer needs.Market and sales potential.Product in business markets.Price in business markets.Place in business markets.Promotion in business markets.Relationship, networks and customer relationship management.Business to Business marketing strategy.

<p>Business to Business Marketing</p> Signup and view all the answers

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