Marketing Research and Online Survey Tools
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Questions and Answers

Traditional surveys are typically conducted online.

False

SurveyMonkey is a software as a service company that specializes in online form building and online surveys.

False

Google Forms is a paid survey administration software.

False

Client Heartbeat is a tool used to conduct one-time surveys.

<p>False</p> Signup and view all the answers

Zoho Survey allows you to create complex customer satisfaction surveys.

<p>False</p> Signup and view all the answers

Typeform is a well-known online survey software.

<p>True</p> Signup and view all the answers

Traditional surveys are typically conducted in a mall or supermarket.

<p>True</p> Signup and view all the answers

Online Survey is a software that helps you to create and run professional online surveys.

<p>False</p> Signup and view all the answers

Typeform creates static forms based on user needs.

<p>False</p> Signup and view all the answers

Google Forms is a part of the paid Google Docs Editors suite.

<p>False</p> Signup and view all the answers

Client Heartbeat is a tool used to survey customers in real-time.

<p>False</p> Signup and view all the answers

Zoho Survey is used to create complex customer satisfaction surveys.

<p>False</p> Signup and view all the answers

Study Notes

Types of Surveys

  • Traditional surveys are conducted in person at locations such as supermarkets, malls, or restaurants.
  • Online surveys are conducted using the internet and online survey tools.

Online Survey Tools

  • SurveyMonkey is a powerful online survey software that helps create and run professional online surveys.
  • Typeform is a software as a service company that specializes in online form building and online surveys, creating dynamic forms based on user needs.
  • Google Forms is a survey administration software that is part of the free Google Docs Editors suite.
  • Client Heartbeat is a customer satisfaction survey tool that automatically surveys customers over time to monitor customer satisfaction.
  • Zoho Survey is a tool that makes it easy to create simple customer satisfaction surveys, allowing users to ask about overall experience, what they liked best, and how to improve.

Types of Surveys

  • Traditional surveys are conducted in person at locations such as supermarkets, malls, or restaurants.
  • Online surveys are conducted using the internet and online survey tools.

Online Survey Tools

  • SurveyMonkey is a powerful online survey software that helps create and run professional online surveys.
  • Typeform is a software as a service company that specializes in online form building and online surveys, creating dynamic forms based on user needs.
  • Google Forms is a survey administration software that is part of the free Google Docs Editors suite.
  • Client Heartbeat is a customer satisfaction survey tool that automatically surveys customers over time to monitor customer satisfaction.
  • Zoho Survey is a tool that makes it easy to create simple customer satisfaction surveys, allowing users to ask about overall experience, what they liked best, and how to improve.

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Description

Understanding traditional and online survey methods, including online survey software such as SurveyMonkey and Typeform. Learn about market research techniques and tools.

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