Marketing Research Process: Sampling and Survey Creation

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What is the primary focus of Step 8 in the marketing research process?

Conducting surveys with 20 respondents

Analyzing macroenvironment factors

Determining the sample size and sampling plan (correct)

Creating a survey questionnaire

In the given activity, what type of sampling is used when conducting a survey with 20 respondents?

Stratified sampling

Convenience sampling (correct)

Non-probability sampling

Snowball sampling

What is the main difference between non-probability sampling and probability sampling?

Non-probability sampling uses random selection techniques.

Probability sampling involves selecting samples based on certain criteria. (correct)

Probability sampling does not allow generalization of results.

Non-probability sampling ensures representative samples.

Why is determining the sample size important in marketing research?

To achieve statistical significance and representativeness Signup and view all the answers

What is the purpose of creating a survey questionnaire in marketing research?

To ensure unbiased and relevant data collection Signup and view all the answers

Conducting a survey with 20 respondents falls under non-probability sampling.

False Signup and view all the answers

Step 8 of the marketing research process involves determining the sample size and sampling plan.

True Signup and view all the answers

In macroenvironment analysis, non-probability sampling is preferred over probability sampling.

False Signup and view all the answers

Creating a survey questionnaire with a minimum of 10 questions is recommended in marketing research.

False Signup and view all the answers

Interpreting data using various types of graphs is not part of the marketing research process.

False Signup and view all the answers

Marketing Research Process: Sampling and Survey Creation

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Questions and Answers

What is the primary focus of Step 8 in the marketing research process?

In the given activity, what type of sampling is used when conducting a survey with 20 respondents?

What is the main difference between non-probability sampling and probability sampling?

Why is determining the sample size important in marketing research?

What is the purpose of creating a survey questionnaire in marketing research?

Conducting a survey with 20 respondents falls under non-probability sampling.

Step 8 of the marketing research process involves determining the sample size and sampling plan.

In macroenvironment analysis, non-probability sampling is preferred over probability sampling.

Creating a survey questionnaire with a minimum of 10 questions is recommended in marketing research.

Interpreting data using various types of graphs is not part of the marketing research process.

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