8 Questions
What is the main emphasis of an exploratory research design?
Discovering new ideas and insights
Which type of data is often collected in exploratory research designs?
Unstructured data
In a descriptive research design, what type of questions does it primarily aim to answer?
Who, what, when, where, how questions
What is the methodological focus of a descriptive research design?
Structured data format and interpretation
Which approach is used to formulate problems more precisely in an exploratory research design?
Clarifying concepts
What type of data interpretation is common in exploratory research designs?
Qualitative data interpretation
Which design classifies problems or opportunities as part of its major emphasis?
Exploratory design
"To describe characteristics of a phenomenon" is the main emphasis of which research design?
Descriptive design
This quiz covers the steps involved in the marketing research decision making process, from determining the research problem to communicating the results. It also explores factors that influence the decision of whether marketing research should be conducted.
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