Marketing Research Decision Making Process

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Questions and Answers

What is the main emphasis of an exploratory research design?

  • Developing hypotheses
  • Describing target populations
  • Discovering new ideas and insights (correct)
  • Collecting quantitative data

Which type of data is often collected in exploratory research designs?

  • Secondary data
  • Unstructured data (correct)
  • Structured data
  • Quantitative data

In a descriptive research design, what type of questions does it primarily aim to answer?

  • Multiple-choice questions
  • Who, what, when, where, how questions (correct)
  • Why questions
  • True or false questions

What is the methodological focus of a descriptive research design?

<p>Structured data format and interpretation (C)</p> Signup and view all the answers

Which approach is used to formulate problems more precisely in an exploratory research design?

<p>Clarifying concepts (C)</p> Signup and view all the answers

What type of data interpretation is common in exploratory research designs?

<p>Qualitative data interpretation (B)</p> Signup and view all the answers

Which design classifies problems or opportunities as part of its major emphasis?

<p>Exploratory design (B)</p> Signup and view all the answers

"To describe characteristics of a phenomenon" is the main emphasis of which research design?

<p>Descriptive design (A)</p> Signup and view all the answers

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