Podcast
Questions and Answers
Which of the following best describes consultative selling?
Which of the following best describes consultative selling?
The marketing information system is only beneficial for large companies.
The marketing information system is only beneficial for large companies.
False
What is one key advantage of blue ocean strategy in marketing?
What is one key advantage of blue ocean strategy in marketing?
It creates new market space and reduces competition.
Maslow's hierarchy of needs is used to strategize product __________.
Maslow's hierarchy of needs is used to strategize product __________.
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Match the marketing concepts with their descriptions:
Match the marketing concepts with their descriptions:
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Which of the following is NOT a base for market segmentation?
Which of the following is NOT a base for market segmentation?
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How can a brand differentiate itself in a cluttered marketplace?
How can a brand differentiate itself in a cluttered marketplace?
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The marketing mix includes only product and price elements.
The marketing mix includes only product and price elements.
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Study Notes
Examination: End Semester - Marketing Management I
- Course: Marketing Management I
- Maximum Marks: 100
- Semester: 1
- Academic Year: 2023-2024
- Version: S-2
- Duration: 3 hours
Instructions
- All questions are compulsory
- Marks for each question are indicated against the question
Learning Outcomes
- Q1: Strategize competitive orientations, identifying the best alternative.
- Q2a: Develop pitch reports and negotiate with clients.
- Q2b: Strategize for blue ocean and red ocean.
- Q3: Understand and grasp delivered concepts.
- Q4: Strategize positioning with Maslow's hierarchy.
- Q5: Connect segmentation with suitable examples.
- Q6: Define problems and outline opportunities.
- Q7: Analyze and formulate product portfolios.
- Q8: Apply old ideas and concepts to create new ones.
Part A (40 Marks)
- Q1: Explain the relationship between marketing mix and marketing orientations, justifying the validity with an example. (15 marks)
- Q2a: Discuss the effectiveness of consultative selling compared to traditional selling, justify the statement with respect to competitive advantage. (10 marks)
- Q2b: Analyze how a brand (Brand X, a hard-watch brand) can survive in a highly competitive market by repositioning itself from one marketplace to another. (5 marks)
- Q3: Describe the nature of a marketing information system and its strategic role, illustrating with examples. (10 marks)
Part B (30 Marks)
- Q4: Justify positioning levels based on Maslow's hierarchy with a given business scenario (GBS). (10 marks)
- Q5: Explain different market segmentation bases with suitable examples. (10 marks)
- Q6: Outline a market research plan for a home appliance company aiming for a market-driven approach. (10 marks)
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Description
Test your knowledge with this End Semester Examination for Marketing Management I. Covering key concepts such as competitive strategies, client negotiations, and product portfolio analysis, this quiz is designed to assess your understanding of the course material. Prepare for a challenging 3-hour examination that will evaluate your grasp of marketing principles.
