Marketing Management 1 Past Paper 2023-2024 - PDF

## Question Paper for PG Management Program ### Examination: End Semester ### Course: Marketing Management - I ### Maximum Marks: 100 ### Semester: 1 ### Academic Year: 2023 - 24 ### Ver: S-2 ### Duration: 3 hours #### Additional instructions: - All questions are compulsory. - Number of marks allo...

## Question Paper for PG Management Program ### Examination: End Semester ### Course: Marketing Management - I ### Maximum Marks: 100 ### Semester: 1 ### Academic Year: 2023 - 24 ### Ver: S-2 ### Duration: 3 hours #### Additional instructions: - All questions are compulsory. - Number of marks allotted to each question is indicated against the question. #### Learning Outcomes 1. Will be able to strategise the competitive orientations and thereby identify the best possible alternative. 2. a) Will be able to develop a pitch report and will help in negotiating with clients. 2. b) Will be able to strategize for blue ocean and red ocean. 3. Understanding and grasping meaning of the concepts delivered. 4. Will be able to strategise positioning with respect to Maslow's hierarchy. 5. Ability to relate the concept of segmentation with suitable example. 6. Defining a problem and outline an opportunity. 7. Will be able to analyse and formulate product portfolio. 8. Applying old ideas and concepts to create new ones. #### PART A (40 Marks) 1. The marketing mix has a co-relation with the marketing orientations. Justify the validity of this statement with an example of your choice. (15) 2. a) Consultative selling is far more effective than traditional selling. Justify the validity of the statement with respect to competitive advantage. (10) 2. b) In an extremely cluttered marketplace, Brand X, a hard-watch brand finds difficult to survive in the market. How would you help the brand position itself, from one marketplace to another? (5) 3. 'The marketing information system is strategic in nature'--- Explain the role of marketing information system with suitable example. (10) #### PART B (30 Marks) 4. Justify the positioning levels based on Maslow's hierarchy with GBS. (10) 5. Explain with suitable examples the various bases for segmenting the market. (10) 6. Outline a market research plan for a home appliances company that aims to become market driven. (10) **PGP23-24/End Sem I/MM-I/ver 1.0 Page 1 of 2**