10 Questions
Match the following terms with their definitions:
Artificial intelligence (AI) = Simulation of human intelligence in machines Behavioral targeting = Marketing strategy that targets consumers based on their behaviors Big data = Large volume of data that can be analyzed for insights Business portfolio = Collection of products and services offered by a company
Match the following marketing strategies with their definitions:
Customer relationship management (CRM) = Managing a company's interactions with its customers Consumer-generated marketing = Marketing strategy that encourages customers to promote products Customer-engagement marketing = Marketing approach focused on engaging customers with a brand Differentiation = Making a product or service stand out from competitors
Match the following research methods with their definitions:
Causal research = Research that aims to find cause-effect relationships Descriptive research = Research that describes characteristics of a population Ethnographic research = Research that studies cultures and societies Experimental research = Research that tests hypotheses in controlled conditions
Match the following terms related to market with their definitions:
Market development = Strategy of selling existing products to new markets Market penetration = Strategy of increasing market share of existing products Market segmentation = Dividing a market into distinct groups of buyers Market targeting = Choosing which segments of the market to serve
Match the following tech-related terms with their definitions:
Internet of Things (IoT) = Network of physical devices connected to the internet Digital and social media = Platforms where users create and share content online Marketing analytics = Practice of measuring, managing and analyzing marketing performance Environmental sustainability = Responsible interaction with the environment to avoid depletion of resources
Which research method is used to explore a topic in order to gain insights and generate hypotheses?
Exploratory research
What term refers to the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
Market segmentation
Which term refers to the collection and analysis of data about consumer preferences, behaviors, and trends, using digital and social media platforms?
Marketing analytics
Which term refers to the process of developing and maintaining long-term relationships with customers to maximize customer satisfaction and loyalty?
Customer relationship management (CRM)
What term refers to the external factors and forces that impact a company's marketing activities and performance?
Marketing environment
Test your knowledge of key terms in marketing, including artificial intelligence, big data, customer insights, and customer relationship management. This quiz will challenge your understanding of various concepts and strategies in the field of marketing.
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