Marketing Information Systems Quiz
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Questions and Answers

Which of the following is NOT one of the four subsystems of marketing information systems?

  • Marketing decision analysis and support (correct)
  • Internal reporting
  • Marketing information search
  • Market survey

    • What is the primary purpose of the market survey subsystem of marketing information systems?

  • To analyze market shares (correct)
  • To collect market intelligence
  • To provide decision-making support
  • To monitor internal data

    • Which module of marketing information systems acquires information from external and internal sources?

  • None of the above
  • Information processing module
  • Information collection module (correct)
  • User-marketing information system interface subsystem

    • What is marketing intelligence?

    <p>Data from external sources</p> Signup and view all the answers

    What are the two types of scanning for marketing intelligence?

    <p>Irregular scanning and regular scanning</p> Signup and view all the answers

    Which of the following is NOT a source of marketing intelligence?

    <p>Internal reports</p> Signup and view all the answers

    What can contribute to limitations in intelligence systems?

    <p>All of the above</p> Signup and view all the answers

    What is the purpose of the marketing analytics software component of marketing information systems?

    <p>To provide decision-making support</p> Signup and view all the answers

    What is the process of searching for and receiving information from a company's outside environment called?

    <p>Environmental scanning</p> Signup and view all the answers

    What are the three main modules of marketing information systems?

    <p>Information collection, information processing, and user-marketing information system interface</p> Signup and view all the answers

    Which subsystem of marketing information systems helps decision-makers catch on the actions of competitors or the needs of their consumers?

    <p>Marketing information search</p> Signup and view all the answers

    What is the purpose of the marketing research information component of marketing information systems?

    <p>To conduct primary research</p> Signup and view all the answers

    Which of the following is NOT one of the four subsystems of marketing information systems?

    <p>Marketing decision analysis and support</p> Signup and view all the answers

    What is the primary purpose of the market survey subsystem of marketing information systems?

    <p>To analyze market shares</p> Signup and view all the answers

    Which module of marketing information systems acquires information from external and internal sources?

    <p>Information collection module</p> Signup and view all the answers

    What is marketing intelligence?

    <p>Data from external sources</p> Signup and view all the answers

    What are the two types of scanning for marketing intelligence?

    <p>Irregular scanning and regular scanning</p> Signup and view all the answers

    Which of the following is NOT a source of marketing intelligence?

    <p>Internal reports</p> Signup and view all the answers

    What can contribute to limitations in intelligence systems?

    <p>All of the above</p> Signup and view all the answers

    What is the purpose of the marketing analytics software component of marketing information systems?

    <p>To provide decision-making support</p> Signup and view all the answers

    What is the process of searching for and receiving information from a company's outside environment called?

    <p>Environmental scanning</p> Signup and view all the answers

    What are the three main modules of marketing information systems?

    <p>Information collection, information processing, and user-marketing information system interface</p> Signup and view all the answers

    Which subsystem of marketing information systems helps decision-makers catch on the actions of competitors or the needs of their consumers?

    <p>Marketing information search</p> Signup and view all the answers

    What is the purpose of the marketing research information component of marketing information systems?

    <p>To conduct primary research</p> Signup and view all the answers

    What are the four subsystems of marketing information systems?

    <p>Internal reporting, marketing information search, market survey, and marketing decision analysis and support</p> Signup and view all the answers

    What does the internal reporting subsystem of marketing information systems include?

    <p>Orders, sales, inventory, and payments within the enterprise</p> Signup and view all the answers

    What is the primary purpose of the market survey subsystem?

    <p>To help decision-makers catch on the actions of competitors or the needs of their consumers</p> Signup and view all the answers

    What are the three main modules of marketing information systems?

    <p>Information collection, information processing, and user-marketing information system interface</p> Signup and view all the answers

    What does the information collection module of marketing information systems include?

    <p>Acquiring information from external and internal sources and primary information collected through market surveys</p> Signup and view all the answers

    What does the user-marketing information system interface subsystem of marketing information systems do?

    <p>Presents general reports and answers to questions posted by decision-makers</p> Signup and view all the answers

    What is marketing intelligence?

    <p>Data or information from external sources only</p> Signup and view all the answers

    What are the two types of scanning for marketing intelligence?

    <p>Continuous scanning and irregular scanning</p> Signup and view all the answers

    What are some sources of marketing intelligence?

    <p>Salesmen, distributors, dealers, advertising agencies, marketing research agencies, competitors' literature and price lists, conferences, and seminars</p> Signup and view all the answers

    What can contribute to limitations in intelligence systems?

    <p>Lack of search skills and not knowing what information is needed</p> Signup and view all the answers

    What is environmental scanning?

    <p>The process of searching for and receiving information from the company's outside environment</p> Signup and view all the answers

    What can a marketing intelligence analyst provide?

    <p>Immediate gains</p> Signup and view all the answers

    Study Notes

    Components and Subsystems of Marketing Information Systems

    • Marketing information systems consist of four subsystems: internal reporting, marketing information search, market survey, and marketing decision analysis and support.

    • Internal reporting subsystem includes all information within the enterprise, such as orders, sales, inventory, and payments.

    • Marketing information search subsystem helps decision-makers catch on the actions of competitors or the needs of their consumers.

    • Market survey subsystem is primarily conducted for analyzing market shares, sales, trends, pricing policy, etc.

    • Marketing decision analysis and support subsystem consists of statistical and decision models databases.

    • Marketing information systems have three main modules: information collection, information processing, and user-marketing information system interface.

    • Information collection module acquires information from external and internal sources and primary information collected through market surveys.

    • Information processing module consists of database management subsystem and statistical processing subsystem.

    • User-marketing information system interface subsystem presents general reports and answers to questions posted by decision-makers.

    • Components of marketing information systems include recording internally generated data and reports, collecting market intelligence, marketing analytics software, and recording marketing research information.

    • Marketing intelligence refers to data or information from external sources, such as industry associations or trade journals, and helps companies understand their market environment and competitors.

    • Environmental scanning is the process of searching for and receiving information from the company's outside environment.Types and Sources of Marketing Intelligence

    • Marketing intelligence involves obtaining information for a specific purpose.

    • There are two types of scanning: irregular scanning and regular scanning.

    • Continuous scanning involves a structured system to collect data on environmental factors for long-term planning.

    • Salesmen, distributors, dealers, advertising agencies, and marketing research agencies are sources of intelligence.

    • Competitors' literature and price lists, conferences, and seminars are also sources of intelligence.

    • The importance of each source varies depending on the situation.

    • Limitations of intelligence systems can occur due to interaction patterns between potential information receivers and transmitters.

    • Decision-makers may lack search skills and not know what information they need.

    • Individuals with information may not pass it on for personal reasons or not know who needs it.

    • Distortion can occur as information is transmitted.

    • A marketing intelligence analyst can provide immediate gains.

    • The organization structure can also contribute to limitations in intelligence systems.

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    Related Documents

    Marketing Information Systems PDF

    Description

    Test your knowledge on the Components and Subsystems of Marketing Information Systems with this informative quiz. Learn about the four subsystems of marketing information systems, the three main modules of information processing, and the components involved in recording internally generated data and reports. Discover the importance of marketing intelligence and the different types and sources of information that can be obtained. Gain valuable insights into the limitations that can occur and the role of a marketing intelligence analyst. Take this quiz to enhance your understanding of marketing information systems and improve your

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