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Questions and Answers
Which of the following best describes the Marketing Information System?
Which of the following best describes the Marketing Information System?
- A system that interprets and stores market information
- A system that collects and analyzes market information (correct)
- A system that stores and disseminates market information
- A system that collects and interprets market information
What are the components of the Marketing Information System?
What are the components of the Marketing Information System?
- Internal Records and Marketing Intelligence System (correct)
- Internal Records and Sales Data
- Sales Data and Financial Data
- Marketing Intelligence System and Financial Data
What type of information does the marketing intelligence system provide?
What type of information does the marketing intelligence system provide?
- Customer database
- Competitor's pricing strategy (correct)
- Internal market trends
- Product database
What is an example of information that can be collected through internal records?
What is an example of information that can be collected through internal records?
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Why is the continuous collection of market information important for marketers?
Why is the continuous collection of market information important for marketers?
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Which of the following best describes marketing research?
Which of the following best describes marketing research?
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What is the purpose of a Marketing Decision Support System?
What is the purpose of a Marketing Decision Support System?
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What is the definition of marketing research?
What is the definition of marketing research?
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What is the purpose of a Marketing Information System?
What is the purpose of a Marketing Information System?
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What is the role of computers in marketing research?
What is the role of computers in marketing research?
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