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Questions and Answers
What are the components of the Marketing Information System according to Phillip Kotler?
What are the components of the Marketing Information System according to Phillip Kotler?
- Marketing control system, Marketing planning system, Marketing research system, Marketing decision support system (correct)
- Sales control system, Marketing research system, Marketing intelligence system, Market evaluation system
- Marketing intelligence system, Internal record system, Marketing decision support system, Distribution system
- Market analysis system, Distribution system, Product evaluation system, Customer service system
Which component of the Marketing Information System focuses on gathering external information about the market environment?
Which component of the Marketing Information System focuses on gathering external information about the market environment?
- Marketing decision support system
- Marketing research system
- Internal record system
- Marketing intelligence system (correct)
Which component of the MKIS deals with analyzing and evaluating information related to market trends and consumer behavior?
Which component of the MKIS deals with analyzing and evaluating information related to market trends and consumer behavior?
- Marketing decision support system
- Marketing planning system
- Marketing research system (correct)
- Marketing control system
Which component of the Marketing Information System involves using data and tools to assist in making informed marketing decisions?
Which component of the Marketing Information System involves using data and tools to assist in making informed marketing decisions?
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Which component of the MKIS focuses on internal data such as sales records and customer information for marketing purposes?
Which component of the MKIS focuses on internal data such as sales records and customer information for marketing purposes?
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