Components of Marketing Information System Quiz
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What are the components of the Marketing Information System according to Phillip Kotler?

  • Marketing control system, Marketing planning system, Marketing research system, Marketing decision support system (correct)
  • Sales control system, Marketing research system, Marketing intelligence system, Market evaluation system
  • Marketing intelligence system, Internal record system, Marketing decision support system, Distribution system
  • Market analysis system, Distribution system, Product evaluation system, Customer service system

    • Which component of the Marketing Information System focuses on gathering external information about the market environment?

  • Marketing decision support system
  • Marketing research system
  • Internal record system
  • Marketing intelligence system (correct)

    • Which component of the MKIS deals with analyzing and evaluating information related to market trends and consumer behavior?

  • Marketing decision support system
  • Marketing planning system
  • Marketing research system (correct)
  • Marketing control system

    • Which component of the Marketing Information System involves using data and tools to assist in making informed marketing decisions?

    <p>Marketing decision support system</p> Signup and view all the answers

    Which component of the MKIS focuses on internal data such as sales records and customer information for marketing purposes?

    <p>Internal record system</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser