Contoso Suites Marketing Information System (MIS) Components Quiz
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Questions and Answers

What is the primary focus of market research?

  • Gaining insights on how to solve real world problems
  • Analyzing data and presenting the findings
  • Collecting data and findings for a specific marketing situation
  • Understanding the nature of a market (correct)

    • Which research method is best suited for gathering strong opinions and beliefs from a target market?

  • Focus Groups (correct)
  • Observation
  • Experimental Research
  • Survey research

    • What does bias refer to in the context of market research?

  • The lack of actual contact in phone or online interviews
  • The job of the researcher to minimize bias
  • The small portion of a population that tries to explain the entire population
  • The tendency of data to skew toward a particular direction (correct)

    • What is the main purpose of experimental research in market research?

    <p>Answering hypothesis through the use of an experiment</p> Signup and view all the answers

    In what stage of conducting market research would one develop the research plan, including data sources and research instruments?

    <p>Define the problem and research objectives</p> Signup and view all the answers

    What is the primary focus of Market Research in the context of the Marketing Information System (MIS)?

    <p>Understanding the sales information system</p> Signup and view all the answers

    Which component of the Marketing Information System (MIS) involves obtaining everyday information about developments in the marketing environment?

    <p>Internal Records</p> Signup and view all the answers

    What type of data does Market Research primarily involve in the context of the Marketing Information System (MIS)?

    <p>Data from the company’s Order-to-Payments cycle</p> Signup and view all the answers

    What sources and procedures are used by managers to obtain everyday information about developments in the marketing environment in the Marketing Information System (MIS)?

    <p>Invoices and shipping orders</p> Signup and view all the answers

    What does Marketing Intelligence involve in the context of the Marketing Information System (MIS)?

    <p>Systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company</p> Signup and view all the answers

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