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Questions and Answers
What is the primary goal of the awareness stage in the marketing funnel?
What does the marketing funnel represent?
Which of the following is an internal factor for a business according to the SWOT analysis?
What is a typical strategy used in the consideration stage of the marketing funnel?
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How can businesses improve their marketing strategies using the marketing funnel concept?
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What is the primary purpose of a SWOT analysis?
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What is an example of a threat to a business according to the SWOT analysis?
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What is the starting point in creating a marketing mix?
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What are the three additional Ps in the services marketing mix?
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What is not a highly important factor for ranking for a particular search term?
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What is the difference between SEO and SEM?
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What is required for a site to be considered a Reputable Site?
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What is the 'secret recipe' for turning websites into search results?
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What is the purpose of SEO?
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Can you compare the value of Content Marketing with other marketing initiatives?
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What is Googlebot?
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Study Notes
Marketing Funnel
- The marketing funnel presents the customer journey from awareness to purchase decision.
- The awareness stage involves creating awareness among potential customers.
- Strategies used in the awareness stage include social media marketing and content creation.
- Businesses can use the marketing funnel concept to improve their strategies by identifying areas for improvement and tailoring strategies for each stage.
SWOT Analysis
- Strengths and Weaknesses are internal factors for a business.
- A SWOT Analysis is used to build on the strengths of a business, minimize the weaknesses, take advantage of opportunities, and counteract threats.
- Changes in technology, location of a business, and lack of marketing expertise are examples of threats.
- Poor quality of goods and services, competitors with access to better channels of distribution, and special marketing expertise are examples of weaknesses.
Marketing Mix
- The product is the starting point in creating a marketing mix.
- The services marketing mix includes the additional 3Ps: people, physical evidence, and process.
Search Engine Optimization (SEO)
- SEO refers to organic/natural listings, while SEM covers PPC, or paid search.
- Keyword usage in the title tag of a page, quality and quantity of external links to the page, and link popularity of a page within the domain are important factors for ranking for a particular search term.
- HTML Validation (according to W3C standards) of a page is not generally considered a highly important factor.
- A site needs consistent and engaging content, fresh content, and growing numbers of quality links to be considered a reputable site.
- The "secret recipe" for turning websites into search results includes keywords, meta tags, search engines, and algorithm.
Content Marketing
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Content marketing is not just another name for social media marketing.
- Duplicate content is absolutely identical content that appears on the web in more than one place.
- Googlebot is a "Spider" - program for scanning and collecting documents from the internet.
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Description
Test your knowledge of marketing fundamentals, including the marketing funnel and its stages. This quiz covers the basics of marketing and customer journey.
