E-Commerce Funnel Stages Quiz
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Questions and Answers

What is the primary purpose of implementing loyalty programs and referral initiatives in the e-commerce funnel?

  • To guide customers through each stage effectively and foster brand advocacy (correct)
  • To improve customer service and raise productivity
  • To raise brand awareness and generate new leads
  • To attract new customers and increase web traffic

What is pivotal for both business and marketing endeavors?

  • Creating a positive relationship with customers
  • Implementing loyalty programs
  • Highlighting top customers
  • Establishing clear goals (correct)

What does SMART stand for in the context of setting goals?

  • Specific, Measurable, Attainable, Relevant, Time-Bound (correct)
  • Significant, Manageable, Actionable, Realistic, Trackable
  • Simple, Meaningful, Achievable, Relevant, Targeted
  • Strategic, Measurable, Attainable, Realistic, Time-bound

What is an example of owned media?

<p>A company's website and social media profiles (B)</p> Signup and view all the answers

Which type of media offers direct control and immediate reach?

<p>Paid media (D)</p> Signup and view all the answers

What is the overarching goal of the e-commerce funnel?

<p>Fostering brand advocacy and creating a positive, ongoing relationship with customers (C)</p> Signup and view all the answers

What is the role of earned media in marketing?

<p>Organic exposure and word-of-mouth (D)</p> Signup and view all the answers

What is the primary focus of a SMART goal?

<p>Specific objectives and measurable results (A)</p> Signup and view all the answers

What does paid media involve?

<p>Promotional efforts that a company pays for (D)</p> Signup and view all the answers

What is the purpose of referral/ambassador initiatives in the e-commerce funnel?

<p>To guide customers through each stage effectively and foster brand advocacy (C)</p> Signup and view all the answers

What is a key strategy for targeting first-time visitors or those unfamiliar with the brand in the Awareness stage of the e-commerce funnel?

<p>Utilizing infotainment in content marketing (D)</p> Signup and view all the answers

What is a crucial activity for establishing a connection with potential customers in the Interest stage of the e-commerce funnel?

<p>Offering content upgrades such as free eBooks or product samples (B)</p> Signup and view all the answers

What becomes focal points when potential customers transition to the Consideration stage in the e-commerce funnel?

<p>Showcasing guarantees, trust badges, and reviews (A)</p> Signup and view all the answers

What is the focus of the Purchase stage in the e-commerce funnel?

<p>Optimizing the checkout process and recovering abandoned carts (A)</p> Signup and view all the answers

What is the aim of the Repeat stage in the e-commerce funnel?

<p>Cultivating loyalty by delighting customers (C)</p> Signup and view all the answers

Which stage of the e-commerce funnel involves education and trust-building through content marketing such as blog and social media posts, incorporating both text and video, along with infotainment?

<p>Awareness stage (B)</p> Signup and view all the answers

Which term refers to the model where payment is based on impressions in Search Engine Marketing (SEM)?

<p>Cost Per Mille (CPM) (A)</p> Signup and view all the answers

What type of ad provides additional business information through extensions in SEM?

<p>Sitelink extensions (B)</p> Signup and view all the answers

In the ad auction process of SEM, what factors determine ad visibility?

<p>Ad quality and extensions (D)</p> Signup and view all the answers

What is a key strategy for targeting first-time visitors or those unfamiliar with the brand in the Awareness stage of the e-commerce funnel?

<p>Implementing relevant ad extensions (B)</p> Signup and view all the answers

Which type of media offers direct control and immediate reach in marketing?

<p>Paid media (D)</p> Signup and view all the answers

What is a primary consideration when creating a responsive display ad?

<p>Focusing on the product and avoiding overlays (D)</p> Signup and view all the answers

In the realm of online visibility, what is the primary focus of Search Engine Optimization (SEO)?

<p>Obtaining organic traffic without incurring a cost per click (A)</p> Signup and view all the answers

What are the three primary functions of search engines within the context of SEO?

<p>Crawling, indexing, and ranking (A)</p> Signup and view all the answers

What is the overarching goal of Search Engine Advertising (SEA)?

<p>Acquiring high-quality traffic through paid methods (A)</p> Signup and view all the answers

What is the primary advantage of TrueView Video Ads on YouTube?

<p>They provide flexibility for advertisers (C)</p> Signup and view all the answers

What is a key consideration when creating a Google Ad campaign?

<p>Defining clear goals (A)</p> Signup and view all the answers

What is a primary goal of Display Advertising?

<p>Placing visual ad formats on websites or applications (C)</p> Signup and view all the answers

What is the primary focus of Responsive Display Ads?

<p>Incorporating images and focusing on the product (C)</p> Signup and view all the answers

What is a distinctive feature of the Google Display Network for ad placement?

<p>It has over 2 million platforms for ad placement (B)</p> Signup and view all the answers

What is the primary characteristic of TrueView Video Ads on YouTube?

<p>They come in skippable and non-skippable formats (D)</p> Signup and view all the answers
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