E-Commerce Funnel Stages Quiz
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Questions and Answers

What is the primary purpose of implementing loyalty programs and referral initiatives in the e-commerce funnel?

  • To guide customers through each stage effectively and foster brand advocacy (correct)
  • To improve customer service and raise productivity
  • To raise brand awareness and generate new leads
  • To attract new customers and increase web traffic

    • What is pivotal for both business and marketing endeavors?

  • Creating a positive relationship with customers
  • Implementing loyalty programs
  • Highlighting top customers
  • Establishing clear goals (correct)

    • What does SMART stand for in the context of setting goals?

  • Specific, Measurable, Attainable, Relevant, Time-Bound (correct)
  • Significant, Manageable, Actionable, Realistic, Trackable
  • Simple, Meaningful, Achievable, Relevant, Targeted
  • Strategic, Measurable, Attainable, Realistic, Time-bound

    • What is an example of owned media?

    <p>A company's website and social media profiles</p> Signup and view all the answers

    Which type of media offers direct control and immediate reach?

    <p>Paid media</p> Signup and view all the answers

    What is the overarching goal of the e-commerce funnel?

    <p>Fostering brand advocacy and creating a positive, ongoing relationship with customers</p> Signup and view all the answers

    What is the role of earned media in marketing?

    <p>Organic exposure and word-of-mouth</p> Signup and view all the answers

    What is the primary focus of a SMART goal?

    <p>Specific objectives and measurable results</p> Signup and view all the answers

    What does paid media involve?

    <p>Promotional efforts that a company pays for</p> Signup and view all the answers

    What is the purpose of referral/ambassador initiatives in the e-commerce funnel?

    <p>To guide customers through each stage effectively and foster brand advocacy</p> Signup and view all the answers

    What is a key strategy for targeting first-time visitors or those unfamiliar with the brand in the Awareness stage of the e-commerce funnel?

    <p>Utilizing infotainment in content marketing</p> Signup and view all the answers

    What is a crucial activity for establishing a connection with potential customers in the Interest stage of the e-commerce funnel?

    <p>Offering content upgrades such as free eBooks or product samples</p> Signup and view all the answers

    What becomes focal points when potential customers transition to the Consideration stage in the e-commerce funnel?

    <p>Showcasing guarantees, trust badges, and reviews</p> Signup and view all the answers

    What is the focus of the Purchase stage in the e-commerce funnel?

    <p>Optimizing the checkout process and recovering abandoned carts</p> Signup and view all the answers

    What is the aim of the Repeat stage in the e-commerce funnel?

    <p>Cultivating loyalty by delighting customers</p> Signup and view all the answers

    Which stage of the e-commerce funnel involves education and trust-building through content marketing such as blog and social media posts, incorporating both text and video, along with infotainment?

    <p>Awareness stage</p> Signup and view all the answers

    Which term refers to the model where payment is based on impressions in Search Engine Marketing (SEM)?

    <p>Cost Per Mille (CPM)</p> Signup and view all the answers

    What type of ad provides additional business information through extensions in SEM?

    <p>Sitelink extensions</p> Signup and view all the answers

    In the ad auction process of SEM, what factors determine ad visibility?

    <p>Ad quality and extensions</p> Signup and view all the answers

    What is a key strategy for targeting first-time visitors or those unfamiliar with the brand in the Awareness stage of the e-commerce funnel?

    <p>Implementing relevant ad extensions</p> Signup and view all the answers

    Which type of media offers direct control and immediate reach in marketing?

    <p>Paid media</p> Signup and view all the answers

    What is a primary consideration when creating a responsive display ad?

    <p>Focusing on the product and avoiding overlays</p> Signup and view all the answers

    In the realm of online visibility, what is the primary focus of Search Engine Optimization (SEO)?

    <p>Obtaining organic traffic without incurring a cost per click</p> Signup and view all the answers

    What are the three primary functions of search engines within the context of SEO?

    <p>Crawling, indexing, and ranking</p> Signup and view all the answers

    What is the overarching goal of Search Engine Advertising (SEA)?

    <p>Acquiring high-quality traffic through paid methods</p> Signup and view all the answers

    What is the primary advantage of TrueView Video Ads on YouTube?

    <p>They provide flexibility for advertisers</p> Signup and view all the answers

    What is a key consideration when creating a Google Ad campaign?

    <p>Defining clear goals</p> Signup and view all the answers

    What is a primary goal of Display Advertising?

    <p>Placing visual ad formats on websites or applications</p> Signup and view all the answers

    What is the primary focus of Responsive Display Ads?

    <p>Incorporating images and focusing on the product</p> Signup and view all the answers

    What is a distinctive feature of the Google Display Network for ad placement?

    <p>It has over 2 million platforms for ad placement</p> Signup and view all the answers

    What is the primary characteristic of TrueView Video Ads on YouTube?

    <p>They come in skippable and non-skippable formats</p> Signup and view all the answers

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