30 Questions
What type of marketing emphasizes creating market offerings and messages that engage consumers rather than interrupt them?
Inbound marketing
What is one form of customer-engagement marketing mentioned in the text?
Consumer-generated marketing
Where might uninvited consumer-to-consumer exchanges take place according to the text?
Blogs, video-sharing sites, and social media
How can companies involve consumers in shaping products and brand content?
By inviting consumers to play an active role
What is Partner Relationship Management about?
Working with partners to bring greater value to customers
What does Customer Lifetime Value (CLV) measure?
The value a customer brings over their entire relationship with a company
What is the primary goal of creating content for people in the evaluation stage?
Convince them to push the 'buy' button
What type of keywords should one target when creating content for the evaluation stage?
Comparison-type keywords
How can one address the final objections of potential customers?
By providing content that addresses each objection
What is a common tactic to provide a final 'nudge' to potential customers before they make a purchase?
Utilizing urgency
What is the business goal related to existing customers after the purchase decision is made?
Retaining and converting them into brand evangelists
What is the primary tactic for retaining existing customers and gaining their advocacy after the purchase?
Providing help, support, and onboarding services
What is used to calculate cost per lead or customer acquisition cost?
Cost
Which metric helps identify the number of leads entering the sales funnel and their sources?
Entrances
What is a good metric for brand awareness based on market discussions?
Brand mentions
What is used to measure customer experience in relation to brand consideration?
Net promoter score
Which action can be taken to measure brand loyalty effectively?
Initiating user testing on the website
What aspect results in a higher lead score according to the text?
Increased prospect engagement
What is the Customer Lifetime Value (CLV)?
The average amount a single customer spends with a brand over time
What does the Retention Rate measure?
The percentage of customers making a second purchase within a defined period
What do Customer Insights help businesses understand?
Why sales are down for a particular product
How is Customer Lifetime Value calculated?
By averaging the amount spent by a single customer over time
What does the Net Promoter Score measure?
How likely customers are to refer the brand
How do Customer Insights help businesses shape their service and product?
By personalizing messaging based on customer feedback
What is organic search?
Results that come from search engines without payment
What is the practice of optimizing webpages to increase traffic in organic search called?
Search engine optimization (SEO)
How can evergreen topics benefit a website in organic search?
They can generate traffic for years after publication
What does video marketing primarily focus on?
Taking advantage of a highly engaging content format
In advertising, what is the main concept behind paying media outlets to display your message?
Gaining access to the audience of the media outlets
Which marketing channel involves influencer marketing and affiliate marketing?
Social Media
Test your knowledge on lead scoring and funnel metrics in marketing. Learn about assigning points to leads based on engagement levels and analyzing cost-focused metrics to assess returns on investments.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
