Lead Scoring and Funnel Metrics Quiz

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What type of marketing emphasizes creating market offerings and messages that engage consumers rather than interrupt them?

Traditional marketing

Digital marketing

Inbound marketing (correct)

Outbound marketing

What is one form of customer-engagement marketing mentioned in the text?

Print advertising

Consumer-generated marketing (correct)

Telemarketing

Direct mail marketing

Where might uninvited consumer-to-consumer exchanges take place according to the text?

TV commercials

Billboards

Radio ads

Blogs, video-sharing sites, and social media (correct)

How can companies involve consumers in shaping products and brand content?

By inviting consumers to play an active role Signup and view all the answers

What is Partner Relationship Management about?

Working with partners to bring greater value to customers Signup and view all the answers

What does Customer Lifetime Value (CLV) measure?

The value a customer brings over their entire relationship with a company Signup and view all the answers

What is the primary goal of creating content for people in the evaluation stage?

Convince them to push the 'buy' button Signup and view all the answers

What type of keywords should one target when creating content for the evaluation stage?

Comparison-type keywords Signup and view all the answers

How can one address the final objections of potential customers?

By providing content that addresses each objection Signup and view all the answers

What is a common tactic to provide a final 'nudge' to potential customers before they make a purchase?

Utilizing urgency Signup and view all the answers

What is the business goal related to existing customers after the purchase decision is made?

Retaining and converting them into brand evangelists Signup and view all the answers

What is the primary tactic for retaining existing customers and gaining their advocacy after the purchase?

Providing help, support, and onboarding services Signup and view all the answers

What is used to calculate cost per lead or customer acquisition cost?

Cost Signup and view all the answers

Which metric helps identify the number of leads entering the sales funnel and their sources?

Entrances Signup and view all the answers

What is a good metric for brand awareness based on market discussions?

Brand mentions Signup and view all the answers

What is used to measure customer experience in relation to brand consideration?

Net promoter score Signup and view all the answers

Which action can be taken to measure brand loyalty effectively?

Initiating user testing on the website Signup and view all the answers

What aspect results in a higher lead score according to the text?

Increased prospect engagement Signup and view all the answers

What is the Customer Lifetime Value (CLV)?

The average amount a single customer spends with a brand over time Signup and view all the answers

What does the Retention Rate measure?

The percentage of customers making a second purchase within a defined period Signup and view all the answers

What do Customer Insights help businesses understand?

Why sales are down for a particular product Signup and view all the answers

How is Customer Lifetime Value calculated?

By averaging the amount spent by a single customer over time Signup and view all the answers

What does the Net Promoter Score measure?

How likely customers are to refer the brand Signup and view all the answers

How do Customer Insights help businesses shape their service and product?

By personalizing messaging based on customer feedback Signup and view all the answers

What is organic search?

Results that come from search engines without payment Signup and view all the answers

What is the practice of optimizing webpages to increase traffic in organic search called?

Search engine optimization (SEO) Signup and view all the answers

How can evergreen topics benefit a website in organic search?

They can generate traffic for years after publication Signup and view all the answers

What does video marketing primarily focus on?

Taking advantage of a highly engaging content format Signup and view all the answers

In advertising, what is the main concept behind paying media outlets to display your message?

Gaining access to the audience of the media outlets Signup and view all the answers

Which marketing channel involves influencer marketing and affiliate marketing?

Social Media Signup and view all the answers