MIL Module 1: Media in Communication

Study Notes

This module covers Media and Information Literacy (MIL), focusing on the role of media in the communication process.
The module's most essential learning competency is for learners to describe how communication is influenced by media and information.

The root of "communication" is Latin, communicare, meaning to share or make common.
Communication is defined as the process of understanding and sharing meaning.
Communication is a natural human ability to socialize.
In the 21st century, communication is more social due to technology.
Delivery of messages via technology has increased speed, sometimes resulting in grapevine communication.

Source: A person, group, or entity that creates, sends, or forwards a message or information.
Message: The stimulus or meaning produced by the source for the receiver.
Channel: The tool or manner used to transmit the message. This includes verbal communication (oral and written) and nonverbal communication (facial expressions, gestures, body language, paralanguage, eye gaze, haptics, artifacts).
Receiver: The person who receives the message, analyzes it, and interprets it (possibly differently than the sender intended).
Feedback: The message or response sent back from the receiver to the source, confirming understanding or needing further clarification.
Context: The setting, scene, and expectations of individuals involved in the communication.
Interference: Anything that blocks or changes the intended meaning of the message.

Intrapersonal Communication: A form involving internal vocalization or reflective thinking.
Interpersonal Communication: Communication between two or more people, potentially with or without a direct relationship.
Group Communication: Communication between three or more people interacting to achieve a shared goal.
Public Communication: A sender-focused approach where one person conveys information to an audience.
Mass Communication: Public communication that's transmitted to a large audience via print or electronic media.

Communication Models: Diagrams illustrating the communication process.
Harold Lasswell's Model: A linear communication model: Who says What in What Channel to Whom and with what effect. This model emphasizes the transmission of a message and its effect on the recipient.
Shannon and Weaver's Model: A linear model focusing on the transmission of a message from a source to a destination through a channel, noting the presence of potential noise.
David Berlo's SMCR Model: A more comprehensive model that explores the sender, message, channel, and receiver, and factors impacting each component. This model details the encoding and decoding processes involved.

Media: The plural form of medium. It refers to communication channels, ranging from printed material to digital data, encompassing art, news, education, and other forms of information.
Media's Role in Communication: Media acts as a vital channel for knowledge exchange, informed decision-making, facilitating diverse social discussions, shaping public opinion. Media also acts as a watchdog of government and a vehicle for cultural expressions.

Media Producers: Individuals who oversee media projects and contribute intellectual content.
Media Users: Audience members or consumers, who receive information disseminated by producers.
Producers and Users can have a multifaceted role.

Importance of Media: Good communication bridges confusion and clarity. It connects differing individuals and groups, spreading knowledge and building community.