Podcast
Questions and Answers
What does the term 'media' derive from?
What does the term 'media' derive from?
- French word for 'information'
- Latin word medius meaning 'middle' (correct)
- Old English term for 'message'
- Greek word meaning 'communication'
Which of the following is NOT an example of media from the Pre-Industrial Age?
Which of the following is NOT an example of media from the Pre-Industrial Age?
- Clay Tablets in Mesopotamia
- Wood Block Printing Press (correct)
- Cave Paintings
- Papyrus in Egypt
During which age did people first discover fire?
During which age did people first discover fire?
- Digital Age
- Industrial Age
- Post-Industrial Age
- Pre-Industrial Age (correct)
What significant development characterized the Industrial Age?
What significant development characterized the Industrial Age?
What was the primary purpose of the Acta Diurna in Rome?
What was the primary purpose of the Acta Diurna in Rome?
Which element is NOT part of Lasswell’s Communication Model?
Which element is NOT part of Lasswell’s Communication Model?
In what way can individuals interact with information?
In what way can individuals interact with information?
Which material was first used to make paper?
Which material was first used to make paper?
What does technology literacy specifically help individuals to do?
What does technology literacy specifically help individuals to do?
What strategy can help ensure personal information safety on social media?
What strategy can help ensure personal information safety on social media?
Which of the following best defines media literacy?
Which of the following best defines media literacy?
What is a key disadvantage of using social media?
What is a key disadvantage of using social media?
What does the phrase 'Think Before You Click' suggest?
What does the phrase 'Think Before You Click' suggest?
Which action is recommended before sharing a photo or video of someone?
Which action is recommended before sharing a photo or video of someone?
What is a fundamental part of effective communication?
What is a fundamental part of effective communication?
What should you aim to share on social media for a positive impact?
What should you aim to share on social media for a positive impact?
What is an example of fake news?
What is an example of fake news?
Which group is known for exploiting social media posts to spread misinformation?
Which group is known for exploiting social media posts to spread misinformation?
What does media bias refer to?
What does media bias refer to?
Which of the following is NOT a characteristic of ethical behavior?
Which of the following is NOT a characteristic of ethical behavior?
Intellectual Property (IP) is covered under what type of law?
Intellectual Property (IP) is covered under what type of law?
What is the duration for which copyright protects an intellectual property owner's work?
What is the duration for which copyright protects an intellectual property owner's work?
Which of these terms represents a name or symbol that identifies a product or organization?
Which of these terms represents a name or symbol that identifies a product or organization?
What does the Public Domain signify regarding intellectual property?
What does the Public Domain signify regarding intellectual property?
What does the term 'genre' primarily refer to?
What does the term 'genre' primarily refer to?
Which of the following best describes 'microtargeting'?
Which of the following best describes 'microtargeting'?
What is the primary purpose of 'circular reporting'?
What is the primary purpose of 'circular reporting'?
In the context of media, what does 'clickbait' refer to?
In the context of media, what does 'clickbait' refer to?
Which of the following is an example of 'propaganda'?
Which of the following is an example of 'propaganda'?
What is 'sloppy journalism' characterized by?
What is 'sloppy journalism' characterized by?
What does the Economic Right in copyright allow an owner to do?
What does the Economic Right in copyright allow an owner to do?
What role do 'symbolic codes' play in communication?
What role do 'symbolic codes' play in communication?
What is meant by 'technical convention' in media?
What is meant by 'technical convention' in media?
Which of the following is NOT included under the definition of copyright infringement?
Which of the following is NOT included under the definition of copyright infringement?
What is required for an invention to be patentable?
What is required for an invention to be patentable?
Which statement about copyright is true?
Which statement about copyright is true?
What does the term 'unholy trinity' refer to in the context of intellectual property?
What does the term 'unholy trinity' refer to in the context of intellectual property?
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Study Notes
Media and Information Literacy
- Technology Literacy: Ability to effectively use technology, either independently or with assistance, crucial in navigating modern media landscapes.
- Communication Evolution: Advancements in technology have transformed traditional communication methods, enhancing connectivity but also leading to challenges like misinformation.
- Responsible Use of Media and Information Literacy (MIL):
- Personal Information Safety: Avoid sharing personal details online to protect privacy.
- Permission Seeking: Always get approval before sharing images or videos of others.
- Thoughtful Engagement: Consider the implications before clicking on links or posting content online.
- Password Safety: Keep passwords confidential to secure accounts.
- Promote Positivity: Share uplifting content to encourage a positive online environment.
Types of Literacy
- Media Literacy: Understanding media functions and ability to critically evaluate various media platforms.
- Information Literacy: Skill to communicate and obtain information effectively to express ideas and emotions.
Historical Evolution of Media
- Pre-Industrial Age (Before 1700): Initial forms of media included cave paintings and early writing materials such as papyrus and clay tablets.
- Industrial Age (1700-1930): Transition to mass production of printed materials made books more accessible, fostering a broader dissemination of information.
Media Representation and Misrepresentation
- Selective Representation: Media often presents a limited view of reality, promoting specific ideals and perspectives.
- Fake News: Disinformation spread through various media platforms, often characterized by sensationalist content.
- Media Bias: Perception that journalists may select and present stories in a way that reflects their own views or agendas, leading to a lack of objectivity.
Legal and Ethical Issues
- Intellectual Property (IP): Covers creations like designs, inventions, and artistic works, granting exclusive rights to creators.
- Copyright Details: Lasts for the creator's lifetime plus an additional 50 years; includes economic and moral rights.
- Public Domain: Works with expired IP rights can be used freely.
- Legal Framework in the Philippines: Governed by Republic Act 8293, which outlines rules for copyright and IP rights protection.
Ethical Considerations in Media
- Ethics Definition: Encompasses moral obligations regarding right and wrong behaviors in media usage.
- Plagiarism, Fabrication, and Falsification:
- Plagiarism: Presenting someone else's work as your own.
- Fabrication: Inventing data or information falsely represented as true.
- Falsification: Manipulating or omitting data for misleading results.
Communication Models
- Lasswell’s Communication Model: Identifies key elements of communication as communicator, message, medium, and audience.
- Indigenous Media: Utilized for cultural preservation, including literature, film, and other art forms.
Media Conventions and Techniques
- Convention: Common practices used by media professionals to convey ideas effectively; includes technical and form conventions.
- Microtargeting and Circular Reporting: Tactics that engage specific audiences or mislead by appearing to come from multiple sources.
- Influence of Clickbait: Use of sensational headlines to attract views, often leading to misinformation.
Summary of Media’s Role
- Media serves as both a tool for information dissemination and a platform for cultural exchange but requires critical engagement to navigate challenges and ethical issues accurately.
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