Podcast
Questions and Answers
What is the main difference between selling and marketing concept?
What is the main difference between selling and marketing concept?
Selling concept focuses on the product itself, while marketing concept focuses on delivering value to the customers.
Define the societal marketing concept.
Define the societal marketing concept.
Societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves consumer and society well-being.
According to the societal marketing concept, what should good marketing decisions consider?
According to the societal marketing concept, what should good marketing decisions consider?
Consumers' wants, the company's long-run investments, and society's long-run interests.
What are the key components involved in the societal marketing concept?
What are the key components involved in the societal marketing concept?
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What are the major developments in marketing in the 21st century?
What are the major developments in marketing in the 21st century?
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How does the selling concept differ from the marketing concept in terms of focus?
How does the selling concept differ from the marketing concept in terms of focus?
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What is the core philosophy of the societal marketing concept?
What is the core philosophy of the societal marketing concept?
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In the 21st century, what are the new challenges that marketers face?
In the 21st century, what are the new challenges that marketers face?
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Explain how societal marketing concept considers long-term interests.
Explain how societal marketing concept considers long-term interests.
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How does the societal marketing concept benefit consumers, companies, and society?
How does the societal marketing concept benefit consumers, companies, and society?
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