Introduction to Marketing Concepts

Selling concept focuses on the product itself, while marketing concept focuses on delivering value to the customers.

Societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves consumer and society well-being.

Consumers' wants, the company's long-run investments, and society's long-run interests.

<p>Consumers, company, and society.</p> Signup and view all the answers

<p>Digitalization, globalization, ethics, social responsibility, and not-for-profit marketing.</p> Signup and view all the answers

<p>Selling concept focuses on the product, while marketing concept focuses on delivering value to customers.</p> Signup and view all the answers

<p>To deliver value to customers while improving both consumer and society well-being.</p> Signup and view all the answers

<p>Digitalization, globalization, ethics, social responsibility, and not-for-profit marketing.</p> Signup and view all the answers

<p>By focusing on consumers' wants, the company's long-run investments, and society's long-run interests.</p> Signup and view all the answers

<p>By satisfying consumer wants, generating profits for the company, and improving society's well-being.</p> Signup and view all the answers