Marketing Management Concepts

<p>Through waste management and recycling processes (A)</p> Signup and view all the answers

<p>The value designed by the organization (D)</p> Signup and view all the answers

<p>Perceived value considers consumer satisfaction (A)</p> Signup and view all the answers

<p>Embedding social and environmental issues at the core of organizational strategy (B)</p> Signup and view all the answers

<p>They can create added value by addressing societal effects (A)</p> Signup and view all the answers

<p>Price elasticity (D)</p> Signup and view all the answers

<p>All stages including pre-consumption, usage, and post-consumption (B)</p> Signup and view all the answers

<p>Perceived benefits from the product (D)</p> Signup and view all the answers

<p>They must address both objective and perceived value (A)</p> Signup and view all the answers

<p>Increased awareness of the product's sustainability practices (A)</p> Signup and view all the answers

<p>They enhance consumer satisfaction (C)</p> Signup and view all the answers

<p>It enhances the relevance of the marketing strategies (A)</p> Signup and view all the answers

<p>Higher perceived benefits contribute to greater satisfaction (D)</p> Signup and view all the answers

<p>Creating fair exchanges that benefit all stakeholders (B)</p> Signup and view all the answers

<p>A coordinated approach to achieving organizational marketing objectives (D)</p> Signup and view all the answers

<p>By evaluating potential impacts on stakeholders and society (C)</p> Signup and view all the answers

<p>Employ tools responsibly to create value (A)</p> Signup and view all the answers

<p>Ensuring marketing practices contribute positively to society (A)</p> Signup and view all the answers

<p>Maximizing product pricing for profit (A)</p> Signup and view all the answers

<p>Exchanges should be fair and valuable for all parties involved (D)</p> Signup and view all the answers

<p>Degrowth focusing on reducing consumption (A)</p> Signup and view all the answers

<p>Food insecurity (A)</p> Signup and view all the answers

<p>Egalim Law (C)</p> Signup and view all the answers

<p>UN Sustainable Development Goals (SDGs) (B)</p> Signup and view all the answers

<p>Circular economy (B)</p> Signup and view all the answers

<p>Consumer spending habits (C)</p> Signup and view all the answers

<p>Energy transition legislation (A)</p> Signup and view all the answers

<p>Persons forced to leave due to climate change effects (D)</p> Signup and view all the answers

<p>Energy supply (A)</p> Signup and view all the answers

<p>2015 Paris Agreement (C)</p> Signup and view all the answers

<p>Extinction of various species (A)</p> Signup and view all the answers

<p>The brand and variations on the mix are mobilized (B)</p> Signup and view all the answers

<p>Scattered integration of issues into strategy and mix (C)</p> Signup and view all the answers

<p>Greenwashing and socialwashing accusations (A)</p> Signup and view all the answers

<p>Limiting actions to legal compliance only (B)</p> Signup and view all the answers

<p>Understanding the market and company's strengths and weaknesses (D)</p> Signup and view all the answers

<p>Economic, environmental, and social levels (C)</p> Signup and view all the answers

<p>Petroleum company diversifying into renewable energy (C)</p> Signup and view all the answers

<p>Positioning brands based on their unique offerings (A)</p> Signup and view all the answers

<p>Balancing extended value with consumer value during design (C)</p> Signup and view all the answers

<p>It may lead to new uses for the product. (D)</p> Signup and view all the answers

<p>2010 (B)</p> Signup and view all the answers

<p>Supporting new uses of the product (A)</p> Signup and view all the answers

<p>To enhance the user experience while considering sustainability (D)</p> Signup and view all the answers

<p>Maintaining traditional usage patterns (D)</p> Signup and view all the answers

<p>Enhancing consumer awareness about sustainability (B)</p> Signup and view all the answers

<p>Behavioral ecosolution (C)</p> Signup and view all the answers

<p>Ecodesign and Sociodesign (D)</p> Signup and view all the answers

<p>Behavioral ecosolution (B)</p> Signup and view all the answers

<p>Sustainable offer creation (D)</p> Signup and view all the answers

<p>Enhancing the efficiency of existing processes (B)</p> Signup and view all the answers

<p>Ecodesign focuses solely on environmental factors, while sociodesign emphasizes social factors. (D)</p> Signup and view all the answers

<p>It often leads to unnecessary purchases and waste. (C)</p> Signup and view all the answers

<p>It fosters a sense of community and inclusion. (A)</p> Signup and view all the answers

<p>It primarily serves corporate interests over consumer needs. (C)</p> Signup and view all the answers

<p>Emphasis on a system of jointly delivered products and services (C)</p> Signup and view all the answers

<p>Multiple users can access the product without transferring ownership. (A)</p> Signup and view all the answers

<p>It typically exceeds the real value of products. (C)</p> Signup and view all the answers

<p>Combination of social, environmental, and economic concerns (C)</p> Signup and view all the answers

<p>A strategy that reduces unnecessary consumerism. (B)</p> Signup and view all the answers

<p>A guarantee of a minimum acceptable outcome. (C)</p> Signup and view all the answers

<p>They often present messages that lack credibility. (D)</p> Signup and view all the answers

<p>Enhancing the Product-Service System for efficiency. (D)</p> Signup and view all the answers

<p>Maintenance and repair services for extending product life (A)</p> Signup and view all the answers

<p>Focusing exclusively on profit generation (D)</p> Signup and view all the answers

<p>It often exacerbates issues like waste and environmental deterioration. (A)</p> Signup and view all the answers

<p>Through innovative biological or ecological methods. (D)</p> Signup and view all the answers

<p>To optimize resource usage while achieving targeted outcomes. (D)</p> Signup and view all the answers

<p>Support for optimizing product utilization (C)</p> Signup and view all the answers

<p>It provides solutions to enhance consumer experiences. (C)</p> Signup and view all the answers

<p>Focusing on the outcomes rather than the products themselves (C)</p> Signup and view all the answers

<p>Through sustainable practices and reduced resource consumption (A)</p> Signup and view all the answers

<p>By fostering ongoing relationships through combined products and services (D)</p> Signup and view all the answers

<p>Promoting a circular economy (C)</p> Signup and view all the answers

<p>UN Sustainable Development Goals (SDGs) (B)</p> Signup and view all the answers

<p>Promoting energy efficiency and sustainable practices (C)</p> Signup and view all the answers

<p>A decrease in biodiversity levels (A)</p> Signup and view all the answers

<p>Sustainability and social responsibility disclosures (B)</p> Signup and view all the answers

<p>Food insecurity and working conditions (C)</p> Signup and view all the answers

<p>Mitigation of climate change and environmental degradation (D)</p> Signup and view all the answers

<p>Balanced trade relations in sustainable agriculture (A)</p> Signup and view all the answers

<p>Scarcity of energy supply (D)</p> Signup and view all the answers

<p>Addressing both prevention and adaptation strategies (B)</p> Signup and view all the answers

<p>Economic downturn affecting consumer spending (C)</p> Signup and view all the answers

<p>Changes in consumer preferences (D)</p> Signup and view all the answers

<p>Air quality control (A)</p> Signup and view all the answers

<p>Emergence of new market segments (A)</p> Signup and view all the answers

<p>Increasing levels of air pollution (A)</p> Signup and view all the answers

<p>Stability in political relationships (D)</p> Signup and view all the answers

<p>Consumer behavior trends (D)</p> Signup and view all the answers

<p>Cultural heritage preservation (B)</p> Signup and view all the answers

<p>Aquatic ecotoxicity (A)</p> Signup and view all the answers

Coordinated marketing practices used by organizations to reach their goals. It involves studying audiences, creating offers, and disseminating them.

Exchanges that create value for all stakeholders (individuals, organizations, institutions).

Methods used responsibly to achieve marketing objectives.

Individuals or groups affected by a company's activities: customers, suppliers, employees, investors, etc.

Understanding the needs, desires, and aspirations of different target groups.

Developing products, services or experiences that fulfil audience needs.

Marketing actions that take into account their consequences on all stakeholders and society.

Marketing initiatives can apply in contexts beyond traditional buying and selling, such as social-good causes or educational drives.

The external factors related to the environment that affect marketing.

An environmental problem causing changes in global temperatures.

The loss of plant and animal species.

International goals to solve complex global issues.

Rules & standards at international and national levels.

International agreement to limit climate change.

Limited availability of essential resources.

Factors related to people and society influencing businesses.

Poverty issues experienced globally.

People forced to leave their homes due to climate change.

The process of generating worth for customers, stakeholders, and society through products, services, or experiences.

The inherent worth of an offering based on its features, quality, and cost, as determined by the company.

The value assigned to an offering by customers based on their individual needs, preferences, and experiences.

The perceived worth of an offering before a customer makes a purchase or subscribes.

The perceived worth of an offering after a customer has acquired it or subscribed, taking into account their actual experiences.

The fundamental functionality and performance of an offering that fulfills its core purpose.

The additional services and support provided alongside a core product that enhance its value.

The intangible value associated with a brand, including its reputation, image, and customer loyalty.

Value created for both the organization and the consumer throughout the product's entire lifecycle, encompassing social and environmental considerations.

The benefits an organization receives from offering a product or service, including profits, brand reputation, and market share.

The benefits a consumer receives from using a product or service, including satisfaction, convenience, and functionality.

The value created during the initial stages of a product's lifecycle, including raw material extraction, production, and supply chain management.

The value created while a product is being used, including features, performance, and durability.

The value created after a product's useful life, including recycling, reuse, and waste management.

The positive or negative impacts a product or service has on society, such as job creation, community development, or social conflicts.

The positive or negative impacts a product or service has on the environment, such as pollution, resource depletion, or sustainable practices.

A strategy where social and environmental issues are fully incorporated into every aspect of a company, including its brand, offers, and business model.

A strategy where social and environmental issues are strategically integrated into a company's offerings and operations, leading to potential changes in its business model.

A strategy where social and environmental issues are minimally integrated, primarily through communication and branding efforts, with limited impact on the business model.

A company's stance where it prioritizes legal compliance and views social and environmental issues as threats, limiting its engagement.

A framework for defining the scope of a company's focus, either by considering the market as a whole or focusing on specific products or services.

The process of analyzing a company's internal strengths and weaknesses and external factors such as market trends, competitors, and social/environmental challenges.

Establishing business goals that encompass economic, environmental, and social considerations.

Aligning economic, environmental, and social objectives with a company's brand identity, mission, and reason for being.

A product or service that solves an environmental or social problem by addressing its root cause and offering a sustainable solution.

Modifying an existing product to reduce its environmental impact while maintaining its original purpose and user experience.

Encourages consumers to change their habits or behaviors to reduce environmental impact. This is done by providing incentives or educating consumers on sustainable alternatives.

Enhancing the value of a product or service beyond its core function. This might involve offering additional features, services, or experiences to improve the customer experience.

Developing new products or services that meet consumer needs while minimizing environmental and social impacts.

The way consumers interact with and use products or services. This includes their purchasing decisions, consumption patterns, and disposal practices.

The environmental and social consequences of producing, using, and disposing of a product or service. This can include resource depletion, pollution, and social injustice.

The overall feeling and satisfaction that a consumer has when interacting with a product or service. This includes aspects like usability, aesthetics, and emotional connection.

A world facing limited resources, environmental challenges, and social issues that impact businesses.

A lack of sufficient energy resources to meet global demand.

The exhaustion of valuable minerals like copper, iron, and lithium.

Standards for responsible business practices and environmental management.

Critics argue that marketing prioritizes company profits over consumer well-being. It's seen as manipulating desires, selling overpriced products, and exploiting cultural works for commercial gain.

Advocates believe in marketing's ability to contribute positively to society. They see it as making products accessible, promoting inclusion, generating enriching experiences, ensuring quality, and proposing solutions for global challenges like climate change.

A perspective that criticizes marketing's intrusive nature, its promotion of unnecessary purchases and waste, lack of authenticity, and contribution to environmental degradation.

This view highlights the negative impacts of marketing on individuals. It includes a sense of being stalked, pressured into buying, and feeling that messages are not genuine or credible.

Critics argue that marketing prioritizes short-term profits over long-term consumer well-being. They see it as manipulating desires, selling overpriced products, and exploiting cultural works for commercial gain.

Advocates believe in marketing's ability to contribute positively to society. They see it as making products accessible, promoting inclusion, generating enriching experiences, ensuring quality, and proposing solutions for global challenges like climate change.

Antimarketing criticizes the intrusiveness of marketing, its promotion of unnecessary purchases and waste, lack of authenticity, and contribution to environmental degradation.

This view highlights the negative impacts of marketing on individuals. It includes a sense of being stalked, pressured into buying, and feeling that messages are not genuine or credible.

Designing products with a focus on reducing their environmental impact throughout their lifecycle.

Designing products to address social issues and promote positive social impacts.

Services where the customer pays for using a product, but doesn't own it. Examples include car sharing, tool rental, and financial leasing.

Services where the provider guarantees a specific outcome or result for the customer. The provider delivers the desired result, not the product itself.

The evolution of a business model from selling products to providing services. This involves focusing on delivering value through service offerings.

The integrated system that combines a product with related services to deliver a complete solution. This system optimizes resource use to achieve the desired result.

Services that focus on delivering a desired function or outcome for the customer. They are often result-oriented and prioritize efficiency and sustainability.

A strategic planning tool that combines the traditional SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with an assessment of the environmental and social impacts of a business.

Factors outside of a company's direct control that influence its market, such as demographics, economic conditions, and political regulations.

Factors within a company's immediate market that it can influence, such as competitors, distributors, and consumers.

The effects of a business's operations on the environment, such as pollution, resource depletion, and climate change.

The effects of a business's operations on society, such as human rights, working conditions, and community development.

Favorable external factors that could benefit a business, such as emerging markets or technological advancements.

Unfavorable external factors that could harm a business, such as economic downturns or regulatory changes.

Services designed to extend the life cycle of a product, including maintenance, repairs, upgrades, and advice for optimal use.

Services focused on delivering a specific outcome or function rather than a tangible product. This involves providing the desired result as a service, not the means to achieve it.

Servicization offers several advantages, including meeting customer needs with a mix of products and services, promoting sustainability through reduced resource use, and enhancing customer satisfaction by providing holistic solutions.

The three main types of Servicization innovations are: 1. Product-oriented services, 2. Usage-oriented services, and 3. Result-oriented services (functional economy).

Servicization benefits consumers by providing access to a range of solutions that meet their needs with lower environmental impact, often at a lower cost or through more flexible usage models.

Servicization is innovative because it shifts the focus from selling products to delivering value through integrated product-service systems, addressing evolving consumer needs and contributing to a more sustainable future.