International Marketing Strategies Quiz
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Questions and Answers

What is essential for effective product positioning in international markets?

  • Low pricing strategies
  • Distinct attributes and benefits for buyers (correct)
  • Broad target marketing without differentiation
  • Emphasis solely on product packaging

    • Which element is NOT mentioned as a basic product component for market positioning?

  • Service
  • Packaging
  • Physical product
  • Brand popularity (correct)

    • Why is it important for a product to have a distinct image in the market?

  • To minimize advertising costs
  • To differentiate from competitors (correct)
  • To satisfy all possible customer preferences
  • To increase production complexity

    • Which of the following best describes attributes that need to be bundled for effective positioning?

    <p>Attributes that meet the requirements of market segments</p> Signup and view all the answers

    What is a critical factor in how a product is perceived by target customers?

    <p>The product's distinct image and position</p> Signup and view all the answers

    What does promotion adaptation primarily involve?

    <p>Keeping the product unchanged while altering promotional strategies</p> Signup and view all the answers

    What is a key advantage of using a promotion adaptation strategy?

    <p>It is a relatively cost-effective strategy</p> Signup and view all the answers

    Which of the following best describes the concept of promotion adaptation?

    <p>Adjusting promotional messages to align with cultural differences</p> Signup and view all the answers

    Which statement about promotion adaptation is false?

    <p>It often necessitates significant changes to the product itself.</p> Signup and view all the answers

    Why might a company choose promotion adaptation over product adaptation?

    <p>To reduce the budget needed for market entry</p> Signup and view all the answers

    What does the 'standard' approach entail in product strategy?

    <p>Selling the same product as in the home market</p> Signup and view all the answers

    Which strategy involves adjusting the promotion to fit cultural or language needs?

    <p>Dual adaptation</p> Signup and view all the answers

    What is one of the main factors favoring standardization in global marketing?

    <p>Economies of scale in production</p> Signup and view all the answers

    What approach should a company take when existing products do not meet market needs?

    <p>Product invention</p> Signup and view all the answers

    Which factor indicates a need for adaptation in global marketing?

    <p>Legal differences in technical standards</p> Signup and view all the answers

    What does 'promotion adaptation' specifically refer to?

    <p>Adjusting promotions to meet the target market's characteristics</p> Signup and view all the answers

    What characterizes consumer needs that favor adaptation?

    <p>Heterogeneous needs due to cultural differences</p> Signup and view all the answers

    In which product strategy is a new product developed for a specific market?

    <p>Product invention</p> Signup and view all the answers

    Which factor does NOT favor standardization?

    <p>Independent country subsidiaries</p> Signup and view all the answers

    What is a major advantage of standardization in marketing strategies?

    <p>Single coherent global image</p> Signup and view all the answers

    What advantage is associated with standardization in global marketing?

    <p>Experience curve effects in production</p> Signup and view all the answers

    Which of the following is a con of adaptation in marketing?

    <p>Higher cost</p> Signup and view all the answers

    What is a potential downside of standardization?

    <p>Little flexibility</p> Signup and view all the answers

    Which statement describes a pro of adaptation?

    <p>Respect for local specifications</p> Signup and view all the answers

    What challenge is often faced when using adaptation as a marketing strategy?

    <p>Difficulty in knowing consumer desires</p> Signup and view all the answers

    What is the main characteristic of straight extension in marketing?

    <p>Same product with the same communication strategy worldwide</p> Signup and view all the answers

    What advantage does straight extension offer companies in product development?

    <p>Major savings on market research and product development</p> Signup and view all the answers

    How common is it for products to achieve successful straight extension in practice?

    <p>It is rare for products to successfully use this strategy</p> Signup and view all the answers

    Which of the following best describes the promotion strategy in straight extension?

    <p>The same promotion strategy used globally</p> Signup and view all the answers

    What is a potential disadvantage of using a straight extension strategy?

    <p>It may overlook cultural differences in markets.</p> Signup and view all the answers

    What characterizes a product invention for a new market?

    <p>The product is entirely new to the target market.</p> Signup and view all the answers

    Which type of companies typically develop product inventions?

    <p>Firms from economically advanced countries.</p> Signup and view all the answers

    Why are product inventions often targeted at less developed countries?

    <p>Advanced companies aim to supply new products to these economies.</p> Signup and view all the answers

    What is a critical aspect of customizing products for specific markets?

    <p>Tailoring design and features to meet local needs.</p> Signup and view all the answers

    What challenge can existing products face when introduced to less developed countries?

    <p>They may be too technologically complex for local conditions.</p> Signup and view all the answers

    What does the 'country-of-origin effect' primarily measure?

    <p>The influence of a country's image on purchasing decisions</p> Signup and view all the answers

    Which of the following aspects contributes to a country’s overall image?

    <p>National characteristics and traditions</p> Signup and view all the answers

    In what situation does the country-of-origin image most significantly influence purchasing decisions?

    <p>When information about a product is difficult to access</p> Signup and view all the answers

    What elements combine to create a general image or stereotype of a country?

    <p>History, traditions, and economic background</p> Signup and view all the answers

    How does consumers' perception of a country generally affect their behavior?

    <p>It shapes their attitudes towards products from that country.</p> Signup and view all the answers

    What does the dual adaptation strategy primarily involve?

    <p>Making modifications to both the product and its marketing communication</p> Signup and view all the answers

    What is the cost implication of utilizing a dual adaptation strategy?

    <p>It often incurs considerable expenses due to modifications.</p> Signup and view all the answers

    In which scenario is dual adaptation most commonly applied?

    <p>For the majority of products in the global market</p> Signup and view all the answers

    How does dual adaptation affect a company's promotional strategy?

    <p>It requires a differentiated communication strategy for each market</p> Signup and view all the answers

    What is a key characteristic of dual adaptation as a marketing strategy?

    <p>It involves adapting both product features and promotional tactics.</p> Signup and view all the answers

    What is the main goal of modifying a product for different markets?

    <p>To keep the core function consistent across markets</p> Signup and view all the answers

    Which of the following is an example of product modification for electrical appliances?

    <p>Modifying the product to work with different voltages</p> Signup and view all the answers

    Why might a company adapt a product's chemical composition?

    <p>To suit different climates while retaining the same marketing campaign</p> Signup and view all the answers

    What does 'different product - same communication strategy' imply?

    <p>A manufacturer can alter the product without changing its overall marketing message</p> Signup and view all the answers

    Which aspect is NOT typically modified when adapting a product for different markets?

    <p>Core functionality of the product</p> Signup and view all the answers

    Study Notes

    Product/Communication Mix

    • A grid illustrating different product and communication strategies for global markets
    • The grid shows four possible strategies:
      • Straight extension: Same product, same promotion
      • Product adaptation: Same product, adapted promotion
      • Promotion adaptation: Standard product, adapted promotion
      • Dual adaptation: Adapting both product and promotion

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    Description

    Test your knowledge on effective product positioning in international markets with this quiz. Explore key concepts such as promotion adaptation and the importance of distinct product images. Challenge yourself with questions on strategies and market perceptions.

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