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International Marketing: Product Policy and Mix
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International Marketing: Product Policy and Mix

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Questions and Answers

What are the two major interrelated dimensions of a product policy for international/export marketing?

  • Product research and development, product sales
  • Product planning and development, product strategy (correct)
  • Product distribution and logistics, product promotion
  • Product planning and development, product pricing

    • What does a product mix refer to?

  • The set of products that a company offers to customers (correct)
  • A product line that is not part of a larger product mix
  • A single product offered by a company
  • A set of similar products offered by a company

    • Which of the following companies has a product mix?

  • A company with a single product line
  • A company with a single product
  • A company with several product lines (correct)
  • A company with no product lines

    • What is a product line?

    <p>A set of products that are similar or have something in common</p> Signup and view all the answers

    What is an example of a product line?

    <p>Sony TVs and laptops</p> Signup and view all the answers

    What is the primary characteristic of a product line?

    <p>It is a group of products that are similar or have something in common.</p> Signup and view all the answers

    A company with multiple product lines has a _______.

    <p>Product mix</p> Signup and view all the answers

    Which of the following is an example of a product line within Sony Electronics?

    <p>TVs and audio equipment</p> Signup and view all the answers

    What is the relationship between product lines and product mix?

    <p>A product line is a subset of a product mix.</p> Signup and view all the answers

    Which of the following is NOT a characteristic of a product line?

    <p>Only available in domestic markets</p> Signup and view all the answers

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