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International Marketing: Product Policy and Mix

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International Marketing: Product Policy and Mix

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Questions and Answers

What are the two major interrelated dimensions of a product policy for international/export marketing?

Product research and development, product sales

Product planning and development, product strategy (correct)

Product distribution and logistics, product promotion

Product planning and development, product pricing

What does a product mix refer to?

The set of products that a company offers to customers (correct)

A product line that is not part of a larger product mix

A single product offered by a company

A set of similar products offered by a company

Which of the following companies has a product mix?

A company with a single product line

A company with a single product

A company with several product lines (correct)

A company with no product lines

What is a product line?

A set of products that are similar or have something in common (C) Signup and view all the answers

What is an example of a product line?

Sony TVs and laptops (B) Signup and view all the answers

What is the primary characteristic of a product line?

It is a group of products that are similar or have something in common. (D) Signup and view all the answers

A company with multiple product lines has a _______.

Product mix (B) Signup and view all the answers

Which of the following is an example of a product line within Sony Electronics?

TVs and audio equipment (D) Signup and view all the answers

What is the relationship between product lines and product mix?

A product line is a subset of a product mix. (C) Signup and view all the answers

Which of the following is NOT a characteristic of a product line?

Only available in domestic markets (B) Signup and view all the answers