Podcast
Questions and Answers
What is the fundamental decision in international marketing that relates to product policy and planning?
What is the fundamental decision in international marketing that relates to product policy and planning?
Product decisions
What are the two potential errors in product decisions that an international marketer can make?
What are the two potential errors in product decisions that an international marketer can make?
Imposing a global standardized product where it is inapplicable and attempting to sell products into a country without considering cultural needs
What are the three options an international marketer has when it comes to product strategy?
What are the three options an international marketer has when it comes to product strategy?
Exporting the home market product, adapting the home market product to meet foreign customer needs, or developing new products for foreign markets
What is the process required for selecting a product strategy in international marketing?
What is the process required for selecting a product strategy in international marketing?
What is the term used to describe the elements of product, price, promotion, and place decisions?
What is the term used to describe the elements of product, price, promotion, and place decisions?
What is the product decision dilemma that international marketers often face?
What is the product decision dilemma that international marketers often face?
What are the key factors that companies need to consider when selling in foreign markets?
What are the key factors that companies need to consider when selling in foreign markets?
Why is it essential for companies to research a new market before entering it?
Why is it essential for companies to research a new market before entering it?
What is the term used to describe markets outside of a company's own country?
What is the term used to describe markets outside of a company's own country?
What is the purpose of creating a market entry strategy?
What is the purpose of creating a market entry strategy?
What do companies need to consider when creating a market entry strategy?
What do companies need to consider when creating a market entry strategy?
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