Podcast
Questions and Answers
A value proposition summarizes the benefits that a product or service provides to customers.
A value proposition summarizes the benefits that a product or service provides to customers.
True
Unique selling proposition focuses on gathering information about customers to better serve their needs.
Unique selling proposition focuses on gathering information about customers to better serve their needs.
False
Setting prices in marketing ensures that the value and cost of goods and services offered will be at the level customers are willing to pay.
Setting prices in marketing ensures that the value and cost of goods and services offered will be at the level customers are willing to pay.
True
Product and Service Management involves strategies on following up sales, closing sales, and making repeat sales.
Product and Service Management involves strategies on following up sales, closing sales, and making repeat sales.
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Tourism is considered one of the leading industries of the future.
Tourism is considered one of the leading industries of the future.
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The tourism industry does not contribute to the generation of jobs.
The tourism industry does not contribute to the generation of jobs.
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Tourism products are built or produced to satisfy the core needs of the customer.
Tourism products are built or produced to satisfy the core needs of the customer.
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Price in tourism includes only the cost of the product, not the profit the seller wishes to make.
Price in tourism includes only the cost of the product, not the profit the seller wishes to make.
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Place in tourism refers to where products and services are seen, made, sold, or distributed.
Place in tourism refers to where products and services are seen, made, sold, or distributed.
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Promotion in tourism only focuses on generating awareness, not interest, desire, or action.
Promotion in tourism only focuses on generating awareness, not interest, desire, or action.
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Human needs are considered a necessity and were invented by marketers.
Human needs are considered a necessity and were invented by marketers.
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When backed by buying power, wants become demand in the tourism industry.
When backed by buying power, wants become demand in the tourism industry.
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Tourism products can be touched, smelled, tasted, felt, or heard before purchase.
Tourism products can be touched, smelled, tasted, felt, or heard before purchase.
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Tourism products can be separated from the consumer.
Tourism products can be separated from the consumer.
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The tourism experience is always the same regardless of when the product is availed.
The tourism experience is always the same regardless of when the product is availed.
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Tourism products can be stored and sold the next day if not consumed today.
Tourism products can be stored and sold the next day if not consumed today.
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Seasonality in tourism only refers to the weather conditions.
Seasonality in tourism only refers to the weather conditions.
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Competition in the tourism industry is not intensifying due to the emergence of new destinations.
Competition in the tourism industry is not intensifying due to the emergence of new destinations.
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