Podcast
Questions and Answers
Which update represents a change in display color reproduction between the 24YM and 25YM models?
Which update represents a change in display color reproduction between the 24YM and 25YM models?
- Color reproduction increased from 262k colors to 16.7M colors (correct)
- Addition of Wired Android Auto
- Implementation of Wired Apple CarPlay
- Introduction of a new 8” inch display
How does the 25YM model enhance the HR-V’s interior design compared to the 24YM?
How does the 25YM model enhance the HR-V’s interior design compared to the 24YM?
- By retaining the existing center console design
- By decreasing the number of USB ports
- By introducing a new floating design 2DIN Audio display (correct)
- By removing the wireless phone charger
Which of the following accurately describes the USB port updates in the 24YM HR-V?
Which of the following accurately describes the USB port updates in the 24YM HR-V?
- Removal of all USB ports
- One USB Type-C and one USB Type-B port
- One USB Type-C (RHS) and one USB Type-A (LHS) port (correct)
- Two USB Type-A ports
What charging capability does the new wireless phone charger in the 24YM HR-V offer?
What charging capability does the new wireless phone charger in the 24YM HR-V offer?
What is a key enhancement to the HR-V interior, common to both the 24YM and 25YM models?
What is a key enhancement to the HR-V interior, common to both the 24YM and 25YM models?
For the HR-V model, how does the shift to all-LED taillights impact vehicle aesthetics and functionality?
For the HR-V model, how does the shift to all-LED taillights impact vehicle aesthetics and functionality?
In the updated HR-V model, what is the main effect of introducing two-tone mirror caps and a two-tone (Black/Silver) wheel color option on the vehicle's overall appearance?
In the updated HR-V model, what is the main effect of introducing two-tone mirror caps and a two-tone (Black/Silver) wheel color option on the vehicle's overall appearance?
How does the design change in the rear taillights of the HR-V contribute to the vehicle's overall styling?
How does the design change in the rear taillights of the HR-V contribute to the vehicle's overall styling?
What is the primary advantage of using Yokohama 225/50R18 95V tires on the HR-V's alloy wheels, compared to other tire options?
What is the primary advantage of using Yokohama 225/50R18 95V tires on the HR-V's alloy wheels, compared to other tire options?
Considering the exterior changes to the HR-V, what broader design strategy is likely being pursued by the manufacturer?
Considering the exterior changes to the HR-V, what broader design strategy is likely being pursued by the manufacturer?
When presenting the HR-V to young couples with small children, which aspect should be the PRIMARY focus?
When presenting the HR-V to young couples with small children, which aspect should be the PRIMARY focus?
What is MOST important to ascertain when tailoring a presentation to a specific target group for the HR-V?
What is MOST important to ascertain when tailoring a presentation to a specific target group for the HR-V?
A potential buyer is primarily concerned with the safety of their family. Which feature of the HR-V would address this concern MOST directly?
A potential buyer is primarily concerned with the safety of their family. Which feature of the HR-V would address this concern MOST directly?
The 2022 HR-V is expected to appeal to various target groups. What should sales professionals prioritize?
The 2022 HR-V is expected to appeal to various target groups. What should sales professionals prioritize?
Which factor would MOST significantly influence a young couple's decision to purchase the HR-V, given their family priorities?
Which factor would MOST significantly influence a young couple's decision to purchase the HR-V, given their family priorities?
How can a sales professional MOST effectively tailor an HR-V test drive to appeal to tech-savvy young adults?
How can a sales professional MOST effectively tailor an HR-V test drive to appeal to tech-savvy young adults?
What sales approach would MOST resonate with budget-conscious young families when marketing the HR-V?
What sales approach would MOST resonate with budget-conscious young families when marketing the HR-V?
When marketing the HR-V to safety-conscious buyers, what is the BEST approach to highlight its safety features?
When marketing the HR-V to safety-conscious buyers, what is the BEST approach to highlight its safety features?
What technological enhancement in the 25YM HR-V directly improves visibility and safety, particularly when maneuvering in reverse?
What technological enhancement in the 25YM HR-V directly improves visibility and safety, particularly when maneuvering in reverse?
In the context of the updated Lane Watch Camera system, what customization options are available to the driver?
In the context of the updated Lane Watch Camera system, what customization options are available to the driver?
Which statement accurately captures a key difference between the 24YM and 25YM HR-V models regarding rearview camera technology?
Which statement accurately captures a key difference between the 24YM and 25YM HR-V models regarding rearview camera technology?
What is a primary reason the HR-V's styling is expected to appeal to male buyers?
What is a primary reason the HR-V's styling is expected to appeal to male buyers?
What is the strategic significance of the 'decision maker' in the context of HR-V target customers?
What is the strategic significance of the 'decision maker' in the context of HR-V target customers?
How does the improved IPS display in the 25YM HR-V enhance the driver's experience beyond just visual appeal?
How does the improved IPS display in the 25YM HR-V enhance the driver's experience beyond just visual appeal?
What is the primary function of the reference line feature in the updated Lane Watch Camera system?
What is the primary function of the reference line feature in the updated Lane Watch Camera system?
Considering both the enhanced rearview camera and the updated Lane Watch Camera, how does the 25YM HR-V improve upon the 24YM in terms of mitigating blind spots and enhancing overall situational awareness for the driver?
Considering both the enhanced rearview camera and the updated Lane Watch Camera, how does the 25YM HR-V improve upon the 24YM in terms of mitigating blind spots and enhancing overall situational awareness for the driver?
What is the change in competitiveness when comparing the two models?
What is the change in competitiveness when comparing the two models?
How does the total value of features change between the specifications being compared?
How does the total value of features change between the specifications being compared?
What is the result of the 'TOTAL DIFF' calculation when comparing the two models?
What is the result of the 'TOTAL DIFF' calculation when comparing the two models?
Considering the 'PRICE DIFF', how does the cost change between the two models being compared?
Considering the 'PRICE DIFF', how does the cost change between the two models being compared?
What is the difference in the 'VALUE DIFF' between the specifications being compared?
What is the difference in the 'VALUE DIFF' between the specifications being compared?
Which feature has the most significant impact on the 'TOTAL KONA VALUE'?
Which feature has the most significant impact on the 'TOTAL KONA VALUE'?
What implication can be drawn from the exterior and interior colors being marked as 'NEW' across multiple pages?
What implication can be drawn from the exterior and interior colors being marked as 'NEW' across multiple pages?
Considering the provided data, if a customer prioritizes cost savings above all else, which model should they lean towards?
Considering the provided data, if a customer prioritizes cost savings above all else, which model should they lean towards?
Considering the engine specifications, what is the most significant disadvantage of the Honda HR-V compared to the Hyundai Kona?
Considering the engine specifications, what is the most significant disadvantage of the Honda HR-V compared to the Hyundai Kona?
If a buyer prioritizes fuel efficiency, how should they evaluate the HR-V against the Kia Seltos and Hyundai Kona based on the provided data?
If a buyer prioritizes fuel efficiency, how should they evaluate the HR-V against the Kia Seltos and Hyundai Kona based on the provided data?
How does the increase in rear USB chargers in the 25YM HR-V SPORT address a potential customer need that was lacking in the 24YM EX trim?
How does the increase in rear USB chargers in the 25YM HR-V SPORT address a potential customer need that was lacking in the 24YM EX trim?
What is the most significant functional upgrade introduced in the 25YM HR-V LX trim compared to the 24YM DX trim, considering safety and convenience features?
What is the most significant functional upgrade introduced in the 25YM HR-V LX trim compared to the 24YM DX trim, considering safety and convenience features?
How does the enhanced sound system in the 25YM HR-V SPORT compare to the 24YM EX, and what potential benefit does it offer to consumers?
How does the enhanced sound system in the 25YM HR-V SPORT compare to the 24YM EX, and what potential benefit does it offer to consumers?
What is the potential impact of removing Honda Sensing features from the 24YM DX trim, considering the broader automotive market trends?
What is the potential impact of removing Honda Sensing features from the 24YM DX trim, considering the broader automotive market trends?
Considering the wheelbase and ground clearance measurements, what advantage does the Honda HR-V have over the Kia Seltos and Hyundai Kona in specific driving conditions?
Considering the wheelbase and ground clearance measurements, what advantage does the Honda HR-V have over the Kia Seltos and Hyundai Kona in specific driving conditions?
What is the strategic rationale behind adding features such as a leather steering wheel and 6-speaker sound system to the 25YM HR-V DX trim?
What is the strategic rationale behind adding features such as a leather steering wheel and 6-speaker sound system to the 25YM HR-V DX trim?
How does the inclusion of the rearview camera in the 25YM HR-V DX address a practical concern for drivers, particularly in urban driving scenarios?
How does the inclusion of the rearview camera in the 25YM HR-V DX address a practical concern for drivers, particularly in urban driving scenarios?
Which factor would be most influential for consumers deciding between the HR-V, Seltos, and Kona, if interior space and comfort for rear passengers is a top priority?
Which factor would be most influential for consumers deciding between the HR-V, Seltos, and Kona, if interior space and comfort for rear passengers is a top priority?
Considering that the 25YM HR-V SPORT gains features like LED front turn signals and fog lights while the 24M EX had lanewatch, what consumer preference is Honda likely targeting?
Considering that the 25YM HR-V SPORT gains features like LED front turn signals and fog lights while the 24M EX had lanewatch, what consumer preference is Honda likely targeting?
How does the introduction of the Sport Pedal Pad Type in the 25YM HR-V SPORT align with broader industry trends in automotive design and marketing?
How does the introduction of the Sport Pedal Pad Type in the 25YM HR-V SPORT align with broader industry trends in automotive design and marketing?
What is the potential impact of adding a glass roof to the 25YM HR-V SPORT, considering consumer preferences and market trends in the compact SUV segment?
What is the potential impact of adding a glass roof to the 25YM HR-V SPORT, considering consumer preferences and market trends in the compact SUV segment?
How might the power window auto up/down feature in the 25YM HR-V LX trim be perceived by consumers who value convenience and ease of use?
How might the power window auto up/down feature in the 25YM HR-V LX trim be perceived by consumers who value convenience and ease of use?
What is a likely reason for Honda to include an auto-dimming rearview mirror in the 25YM HR-V DX trim, considering driver safety and comfort?
What is a likely reason for Honda to include an auto-dimming rearview mirror in the 25YM HR-V DX trim, considering driver safety and comfort?
Flashcards
HR-V Alloy Wheels
HR-V Alloy Wheels
New alloy wheels with Yokohama 225/50R18 95V tires.
Two-Tone Wheels
Two-Tone Wheels
Two-tone (black/silver) wheel color option.
Two-Tone Mirror Caps
Two-Tone Mirror Caps
Two-tone side mirror caps for a contrasting look.
All LED Taillights
All LED Taillights
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Full LED Lighting
Full LED Lighting
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24YM Display Audio
24YM Display Audio
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Wired Apple CarPlay
Wired Apple CarPlay
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Wired Android Auto
Wired Android Auto
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25YM Center Console
25YM Center Console
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24YM Front USB Ports
24YM Front USB Ports
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25YM HR-V Rear Camera
25YM HR-V Rear Camera
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Improved Color Display
Improved Color Display
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Reverse Camera Views
Reverse Camera Views
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Lane Watch Feature
Lane Watch Feature
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Lane Watch Customization
Lane Watch Customization
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Lane Watch Reference Lines
Lane Watch Reference Lines
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HR-V Target Customer
HR-V Target Customer
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Who Decides?
Who Decides?
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HR-V Target Audience: Young Couples
HR-V Target Audience: Young Couples
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HR-V appealing features
HR-V appealing features
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HR-V Safety Focus
HR-V Safety Focus
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Tailoring HR-V Presentation
Tailoring HR-V Presentation
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HR-V Buyer Demographics
HR-V Buyer Demographics
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Young couple priorities
Young couple priorities
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Understanding Customer Needs
Understanding Customer Needs
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Presentation Customization
Presentation Customization
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Dual Zone A/C
Dual Zone A/C
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Wireless Charger
Wireless Charger
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Audio Display Size Difference
Audio Display Size Difference
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Other Features
Other Features
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TOTAL KONA VALUE
TOTAL KONA VALUE
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VALUE DIFF
VALUE DIFF
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PRICE DIFF
PRICE DIFF
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TOTAL DIFF
TOTAL DIFF
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HR-V Engine Type
HR-V Engine Type
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Engine Comparison
Engine Comparison
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Torque (Nm)
Torque (Nm)
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HR-V Fuel Efficiency
HR-V Fuel Efficiency
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HR-V Dimensions (mm)
HR-V Dimensions (mm)
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HR-V Wheelbase (mm)
HR-V Wheelbase (mm)
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HR-V Ground Clearance (mm)
HR-V Ground Clearance (mm)
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HR-V Drive System
HR-V Drive System
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Remote Engine Start
Remote Engine Start
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LED Taillights
LED Taillights
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Sport Pedals
Sport Pedals
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Reverse Auto-Tilt Mirrors
Reverse Auto-Tilt Mirrors
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Leather Steering Wheel
Leather Steering Wheel
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Study Notes
- The presentation is a "Train the Trainer" event for the 2025 HR-V MMC (Model Minor Change).
Contents Overview
- Market analysis
- Product concept
- Exterior changes
- Interior changes
- Target customers
- Competitor comparison
- Grade walk
- Exterior and interior colors
Market
- The GCC market is experiencing strong growth across nearly all segments.
- The SUV-B segment grew by 35%, and contributes 10% to the market.
What Honda Stands For
- Provide joy to customers by anticipating their needs
- Contribute to society through their original technology
- Honda's values:
- Fundamental: reliable, familiar, human-oriented
- Character: smart, casual, unique
- Added: exciting, challenging, playful
Exterior Changes (Front View)
- Front bumper design is new
- Front center grille:
- Bigger and bolder
- Black piano finish
- Honda emblem logo
- Front headlights:
- Front headlights design/LED
- Front signal lights are sequential
- LED front foglamps
Exterior Changes (Side View)
- Alloy Wheels
- Tire brand/size: Yokohama 225/50R18 95V
- Wheel color change: two-tone (black/silver)
- Side Mirror Caps: Two-tone mirror caps are a new feature.
Exterior Changes (Rear View)
- Rear Taillights are new:
- Better design
- All LED (taillights, brake lights, signal lights, reverse lights, and fog lights)
Interior Changes (Display Audio)
- 8" inch Display Audio is new:
- IPS display with improved color reproduction: 262k -> 16.7M
- Wired Apple CarPlay (TBC)
- Wired Android Auto (TBC)
Interior Changes (Center Console)
- Center Console is new
- Front USB Ports are new:
- 1 USB Type C (RHS)
- 1 USB Type A (LHS)
- Wireless Phone Charger is new: 1.5A fast charging
Interior Changes (Reverse Camera)
- Reverse Camera Display is new:
- Improved Rear Camera Resolution
- IPS display Color reproduction: 262k -> 16.7M
- Three views: last view, wide view, and normal view
Lane Watch
- Lane Watch Camera is a new feature:
- Left camera on the side mirror
- Live video image shown on the display audio screen
- Customizable with show with turn signal option, display time after turn signal off option, and reference line
Target Customers
- The original HR-V saw a high percentage of female buyers
- The 2022 HR-V will also have majority female buyers due to its product appeal.
- Other target groups include young couples, and males, so it is important to know what each group is looking for in a new car.
- Categories:
- Females (31-40 yrs) "Luxury and Comfort": desire luxury, safety, and convenience
- Females (-20-30 yrs) "Convenient": desire features
- Young couple: wants an affordable car
- Males: (20-30 yrs) "Entry": wants an stylish design.
- Decision Maker: Focus on safety, Sensing and Honda DQR.
Competitor Comparisons
- Competitors include:
- Kia Seltos
- Hyundai Kona
Grade Walk (Updated)
- Key differences between trim levels (EX, LX, DX, SPORT) involve features like LaneWatch, remote engine start, wireless charger, LED taillights, alloy wheels, sunroof, and additional safety/convenience technologies.
Exterior and Interior Colors
- Exterior colors: Premium Opal White, Brilliant Sporty Blue Metallic, Coffee Cherry Red, Meteroid Gray, Crystal Black Pearl
- Interior colors: Black, Grayge (Leather Only)
- Trim specific color availability
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Description
Explore HR-V model updates focusing on design and functionality. Key enhancements include display color updates, interior design improvements, USB port changes, wireless charger upgrades, and aesthetic changes. This covers taillight design, mirror caps, wheel color options, and tire specifications.