HR-V Model Updates 24YM vs 25YM
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Questions and Answers

Which update represents a change in display color reproduction between the 24YM and 25YM models?

  • Color reproduction increased from 262k colors to 16.7M colors (correct)
  • Addition of Wired Android Auto
  • Implementation of Wired Apple CarPlay
  • Introduction of a new 8” inch display

How does the 25YM model enhance the HR-V’s interior design compared to the 24YM?

  • By retaining the existing center console design
  • By decreasing the number of USB ports
  • By introducing a new floating design 2DIN Audio display (correct)
  • By removing the wireless phone charger

Which of the following accurately describes the USB port updates in the 24YM HR-V?

  • Removal of all USB ports
  • One USB Type-C and one USB Type-B port
  • One USB Type-C (RHS) and one USB Type-A (LHS) port (correct)
  • Two USB Type-A ports

What charging capability does the new wireless phone charger in the 24YM HR-V offer?

<p>1.5A fast charging (B)</p> Signup and view all the answers

What is a key enhancement to the HR-V interior, common to both the 24YM and 25YM models?

<p>Enhanced interior features and upgraded infotainment systems (D)</p> Signup and view all the answers

For the HR-V model, how does the shift to all-LED taillights impact vehicle aesthetics and functionality?

<p>It balances enhanced aesthetic appeal with improved visibility and energy efficiency across all lighting functions (taillights, brake lights, signal lights). (C)</p> Signup and view all the answers

In the updated HR-V model, what is the main effect of introducing two-tone mirror caps and a two-tone (Black/Silver) wheel color option on the vehicle's overall appearance?

<p>It adds subtle customization options which enhances the sporty design. (A)</p> Signup and view all the answers

How does the design change in the rear taillights of the HR-V contribute to the vehicle's overall styling?

<p>By offering a more contemporary and visually appealing design, aligning with current automotive trends. (C)</p> Signup and view all the answers

What is the primary advantage of using Yokohama 225/50R18 95V tires on the HR-V's alloy wheels, compared to other tire options?

<p>They offer a balance of performance, comfort, and safety, aligning with the vehicle's design requirements. (A)</p> Signup and view all the answers

Considering the exterior changes to the HR-V, what broader design strategy is likely being pursued by the manufacturer?

<p>Implementing incremental improvements to refine and enhance the vehicle’s existing sporty design. (A)</p> Signup and view all the answers

When presenting the HR-V to young couples with small children, which aspect should be the PRIMARY focus?

<p>The value the product offers for its price, safety features, Sensing, and Honda DQR. (C)</p> Signup and view all the answers

What is MOST important to ascertain when tailoring a presentation to a specific target group for the HR-V?

<p>The 'wants and needs' of the target group. (B)</p> Signup and view all the answers

A potential buyer is primarily concerned with the safety of their family. Which feature of the HR-V would address this concern MOST directly?

<p>Its advanced safety features, including Honda Sensing. (A)</p> Signup and view all the answers

The 2022 HR-V is expected to appeal to various target groups. What should sales professionals prioritize?

<p>Knowing the specific features each target group is looking for in a new car. (B)</p> Signup and view all the answers

Which factor would MOST significantly influence a young couple's decision to purchase the HR-V, given their family priorities?

<p>The comprehensive suite of safety and driver-assistance technologies. (C)</p> Signup and view all the answers

How can a sales professional MOST effectively tailor an HR-V test drive to appeal to tech-savvy young adults?

<p>Demonstrate connectivity features, such as smartphone integration and available Wi-Fi hotspot. (B)</p> Signup and view all the answers

What sales approach would MOST resonate with budget-conscious young families when marketing the HR-V?

<p>Emphasize the long-term cost savings due to fuel efficiency and lower maintenance costs. (C)</p> Signup and view all the answers

When marketing the HR-V to safety-conscious buyers, what is the BEST approach to highlight its safety features?

<p>Provide detailed explanations and demonstrations of the Honda Sensing technologies. (D)</p> Signup and view all the answers

What technological enhancement in the 25YM HR-V directly improves visibility and safety, particularly when maneuvering in reverse?

<p>The new VGA Mega Pixel Rearview Camera, offering a higher resolution image for better visibility. (A)</p> Signup and view all the answers

In the context of the updated Lane Watch Camera system, what customization options are available to the driver?

<p>Selection of display time after the turn signal is off and option to show with turn signal. (C)</p> Signup and view all the answers

Which statement accurately captures a key difference between the 24YM and 25YM HR-V models regarding rearview camera technology?

<p>The 25YM improves upon the 24YM by using a higher resolution camera and an IPS display with 16.7M colors. (D)</p> Signup and view all the answers

What is a primary reason the HR-V's styling is expected to appeal to male buyers?

<p>Its sporty design with coupe looks is attractive to the male buyer. (A)</p> Signup and view all the answers

What is the strategic significance of the 'decision maker' in the context of HR-V target customers?

<p>This individual typically funds the vehicle and/or assesses parameters and decides on the purchase. (C)</p> Signup and view all the answers

How does the improved IPS display in the 25YM HR-V enhance the driver's experience beyond just visual appeal?

<p>By offering better visibility in direct sunlight and wider viewing angles, improving usability and clarity. (B)</p> Signup and view all the answers

What is the primary function of the reference line feature in the updated Lane Watch Camera system?

<p>To assist in estimating distances relative to objects and vehicles. (D)</p> Signup and view all the answers

Considering both the enhanced rearview camera and the updated Lane Watch Camera, how does the 25YM HR-V improve upon the 24YM in terms of mitigating blind spots and enhancing overall situational awareness for the driver?

<p>By increasing the resolution and clarity of camera feeds and providing customizable viewing options, it enhances visibility in critical areas. (D)</p> Signup and view all the answers

What is the change in competitiveness when comparing the two models?

<p>Competitiveness decreases by 1.9% (C)</p> Signup and view all the answers

How does the total value of features change between the specifications being compared?

<p>Increases by $600 (C)</p> Signup and view all the answers

What is the result of the 'TOTAL DIFF' calculation when comparing the two models?

<p>An increase of $1,705 to -$195 (C)</p> Signup and view all the answers

Considering the 'PRICE DIFF', how does the cost change between the two models being compared?

<p>Results in a larger price difference of -$8,165 (B)</p> Signup and view all the answers

What is the difference in the 'VALUE DIFF' between the specifications being compared?

<p>An increase of $1,800 (D)</p> Signup and view all the answers

Which feature has the most significant impact on the 'TOTAL KONA VALUE'?

<p>Audio Display 12” vs. 8” (C)</p> Signup and view all the answers

What implication can be drawn from the exterior and interior colors being marked as 'NEW' across multiple pages?

<p>The color palette has been significantly refreshed (B)</p> Signup and view all the answers

Considering the provided data, if a customer prioritizes cost savings above all else, which model should they lean towards?

<p>The customer should lean towards the model with SMART 2.0L (B)</p> Signup and view all the answers

Considering the engine specifications, what is the most significant disadvantage of the Honda HR-V compared to the Hyundai Kona?

<p>The HR-V's engine has lower torque output, affecting acceleration and load-pulling capability. (C)</p> Signup and view all the answers

If a buyer prioritizes fuel efficiency, how should they evaluate the HR-V against the Kia Seltos and Hyundai Kona based on the provided data?

<p>The HR-V offers superior fuel efficiency compared to both the Kia Seltos and Hyundai Kona. (D)</p> Signup and view all the answers

How does the increase in rear USB chargers in the 25YM HR-V SPORT address a potential customer need that was lacking in the 24YM EX trim?

<p>It reduces the reliance on the front USB ports, improving cable management in the vehicle. (D)</p> Signup and view all the answers

What is the most significant functional upgrade introduced in the 25YM HR-V LX trim compared to the 24YM DX trim, considering safety and convenience features?

<p>The inclusion of side curtain airbags provides enhanced occupant protection in side-impact collisions. (B)</p> Signup and view all the answers

How does the enhanced sound system in the 25YM HR-V SPORT compare to the 24YM EX, and what potential benefit does it offer to consumers?

<p>The sound system in the 25YM HR-V SPORT has more speakers and may offer a more immersive audio experience. (B)</p> Signup and view all the answers

What is the potential impact of removing Honda Sensing features from the 24YM DX trim, considering the broader automotive market trends?

<p>It could make the HR-V DX less attractive to safety-conscious buyers, especially given the increasing availability of ADAS features in competing vehicles. (D)</p> Signup and view all the answers

Considering the wheelbase and ground clearance measurements, what advantage does the Honda HR-V have over the Kia Seltos and Hyundai Kona in specific driving conditions?

<p>The HR-V's higher ground clearance makes it more suitable for driving on rough or uneven terrain compared to the Seltos and Kona. (C)</p> Signup and view all the answers

What is the strategic rationale behind adding features such as a leather steering wheel and 6-speaker sound system to the 25YM HR-V DX trim?

<p>To enhance the perceived value and appeal of the base trim, encouraging more customers to opt for the HR-V over competitors' base models. (B)</p> Signup and view all the answers

How does the inclusion of the rearview camera in the 25YM HR-V DX address a practical concern for drivers, particularly in urban driving scenarios?

<p>It provides a clearer view of obstacles behind the vehicle, improving safety and reducing the risk of collisions during reversing maneuvers. (B)</p> Signup and view all the answers

Which factor would be most influential for consumers deciding between the HR-V, Seltos, and Kona, if interior space and comfort for rear passengers is a top priority?

<p>The Kia Seltos's longer wheelbase provides increased legroom for rear passengers compared to the HR-V and Kona. (D)</p> Signup and view all the answers

Considering that the 25YM HR-V SPORT gains features like LED front turn signals and fog lights while the 24M EX had lanewatch, what consumer preference is Honda likely targeting?

<p>Consumers who prioritize aesthetic upgrades and enhanced visibility over advanced safety technology. (A)</p> Signup and view all the answers

How does the introduction of the Sport Pedal Pad Type in the 25YM HR-V SPORT align with broader industry trends in automotive design and marketing?

<p>It caters to the increasing demand for personalized and customizable vehicle options among younger buyers. (C)</p> Signup and view all the answers

What is the potential impact of adding a glass roof to the 25YM HR-V SPORT, considering consumer preferences and market trends in the compact SUV segment?

<p>It may enhance the vehicle's appeal by providing a more open and airy cabin, aligning with the growing demand for panoramic views and natural light. (D)</p> Signup and view all the answers

How might the power window auto up/down feature in the 25YM HR-V LX trim be perceived by consumers who value convenience and ease of use?

<p>As a valuable feature that simplifies everyday tasks and enhances the overall driving experience. (B)</p> Signup and view all the answers

What is a likely reason for Honda to include an auto-dimming rearview mirror in the 25YM HR-V DX trim, considering driver safety and comfort?

<p>To improve nighttime visibility and reduce driver fatigue by automatically dimming the glare from headlights of trailing vehicles. (C)</p> Signup and view all the answers

Flashcards

HR-V Alloy Wheels

New alloy wheels with Yokohama 225/50R18 95V tires.

Two-Tone Wheels

Two-tone (black/silver) wheel color option.

Two-Tone Mirror Caps

Two-tone side mirror caps for a contrasting look.

All LED Taillights

All LED taillights with improved design.

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Full LED Lighting

Includes taillights, brake lights, signal lights, reverse lights, and fog lights.

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24YM Display Audio

8-inch IPS display audio system with improved color reproduction (16.7M colors).

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Wired Apple CarPlay

Wired connectivity for Apple CarPlay.

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Wired Android Auto

Wired connectivity for Android Auto.

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25YM Center Console

New center console design.

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24YM Front USB Ports

Includes one USB Type C (RHS) and one USB Type A (LHS) port.

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25YM HR-V Rear Camera

The 25YM HR-V features a new VGA Mega Pixel Rearview Camera.

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Improved Color Display

The updated reverse camera display now has 16.7M colors, offering superior color reproduction.

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Reverse Camera Views

The reverse camera offers wide view, normal view, and last view options.

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Lane Watch Feature

Lane Watch uses a camera on the left side mirror to display a live video image on the Display Audio (DA) screen, enhancing visibility.

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Lane Watch Customization

Lane Watch can be customized to show when the turn signal is used and for a set duration after the turn signal is off.

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Lane Watch Reference Lines

Lane Watch displays reference lines on the screen to assist with judging distances.

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HR-V Target Customer

The styling appeals to both male and female buyers due to its sporty design with coupe looks

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Who Decides?

The decision maker could be the person paying for the HR-V, or the one who assesses parameters and determines the purchase

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HR-V Target Audience: Young Couples

Young couples with small children who prioritize safety, connectivity, and value for money.

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HR-V appealing features

Features like panoramic roof, paddle shifters, and dynamic chassis.

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HR-V Safety Focus

Honda Sensing, overall safety features and DQR (Durability, Quality, Reliability).

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Tailoring HR-V Presentation

Knowing their 'wants & needs' and tailoring the presentation accordingly.

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HR-V Buyer Demographics

Primarily female buyers, but appealing to various demographics.

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Young couple priorities

Value for price and safety/security and reliability for their children.

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Understanding Customer Needs

Knowing what potential buyers are looking for in a new car.

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Presentation Customization

Videos to tailor presentations and test drives to specific target groups.

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Dual Zone A/C

Allows independent temperature settings for the driver and passenger sides.

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Wireless Charger

A pad or surface that charges electronic devices without needing a cable.

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Audio Display Size Difference

Larger screen size enhances navigation, entertainment and vehicle information display.

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Other Features

Added conveniences such as rain-sensing wipers or auto-dimming mirrors.

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TOTAL KONA VALUE

Total monetary amount of all the extra features in the KONA model.

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VALUE DIFF

Difference in the value of features between trim levels.

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PRICE DIFF

Difference in the price between trim levels.

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TOTAL DIFF

Overall financial advantage or disadvantage relative to another option.

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HR-V Engine Type

Honda HR-V's engine with dual overhead camshafts and intelligent Variable Valve Timing and Lift Electronic Control.

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Engine Comparison

HR-V: 1.5L DOHC i-VTEC; Kia Seltos: 1.5L 4 Cylinder; Hyundai Kona: 2.0L 4 Cylinder.

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Torque (Nm)

Measures the turning force of the engine. HR-V: 145 Nm @ 4300 RPM, Kia Seltos: 144 Nm @ 4500 RPM, Hyundai Kona: 179 Nm @ 4500 RPM

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HR-V Fuel Efficiency

Honda HR-V: 18.4 Km/L.

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HR-V Dimensions (mm)

Length: 4385 mm; Width: 1790 mm; Height: 1590 mm.

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HR-V Wheelbase (mm)

HR-V: 2610 mm.

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HR-V Ground Clearance (mm)

HR-V: 196 mm.

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HR-V Drive System

HR-V: Front Wheel Drive.

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Remote Engine Start

Allows starting the engine remotely, enabling pre-heating or pre-cooling of the vehicle's interior.

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LED Taillights

Upgraded taillights using LED technology for enhanced visibility and a modern look.

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Sport Pedals

Metal coverings that add a sporty aesthetic to the pedals.

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Reverse Auto-Tilt Mirrors

Mirrors that automatically tilt downwards when the vehicle is put into reverse, improving visibility of the curb.

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Leather Steering Wheel

Steering wheel wrapped in leather for a more premium feel and enhanced grip.

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Study Notes

  • The presentation is a "Train the Trainer" event for the 2025 HR-V MMC (Model Minor Change).

Contents Overview

  • Market analysis
  • Product concept
  • Exterior changes
  • Interior changes
  • Target customers
  • Competitor comparison
  • Grade walk
  • Exterior and interior colors

Market

  • The GCC market is experiencing strong growth across nearly all segments.
  • The SUV-B segment grew by 35%, and contributes 10% to the market.

What Honda Stands For

  • Provide joy to customers by anticipating their needs
  • Contribute to society through their original technology
  • Honda's values:
  • Fundamental: reliable, familiar, human-oriented
  • Character: smart, casual, unique
  • Added: exciting, challenging, playful

Exterior Changes (Front View)

  • Front bumper design is new
  • Front center grille:
  • Bigger and bolder
  • Black piano finish
  • Honda emblem logo
  • Front headlights:
  • Front headlights design/LED
  • Front signal lights are sequential
  • LED front foglamps

Exterior Changes (Side View)

  • Alloy Wheels
  • Tire brand/size: Yokohama 225/50R18 95V
  • Wheel color change: two-tone (black/silver)
  • Side Mirror Caps: Two-tone mirror caps are a new feature.

Exterior Changes (Rear View)

  • Rear Taillights are new:
  • Better design
  • All LED (taillights, brake lights, signal lights, reverse lights, and fog lights)

Interior Changes (Display Audio)

  • 8" inch Display Audio is new:
  • IPS display with improved color reproduction: 262k -> 16.7M
  • Wired Apple CarPlay (TBC)
  • Wired Android Auto (TBC)

Interior Changes (Center Console)

  • Center Console is new
  • Front USB Ports are new:
  • 1 USB Type C (RHS)
  • 1 USB Type A (LHS)
  • Wireless Phone Charger is new: 1.5A fast charging

Interior Changes (Reverse Camera)

  • Reverse Camera Display is new:
  • Improved Rear Camera Resolution
  • IPS display Color reproduction: 262k -> 16.7M
  • Three views: last view, wide view, and normal view

Lane Watch

  • Lane Watch Camera is a new feature:
  • Left camera on the side mirror
  • Live video image shown on the display audio screen
  • Customizable with show with turn signal option, display time after turn signal off option, and reference line

Target Customers

  • The original HR-V saw a high percentage of female buyers
  • The 2022 HR-V will also have majority female buyers due to its product appeal.
  • Other target groups include young couples, and males, so it is important to know what each group is looking for in a new car.
  • Categories:
  • Females (31-40 yrs) "Luxury and Comfort": desire luxury, safety, and convenience
  • Females (-20-30 yrs) "Convenient": desire features
  • Young couple: wants an affordable car
  • Males: (20-30 yrs) "Entry": wants an stylish design.
  • Decision Maker: Focus on safety, Sensing and Honda DQR.

Competitor Comparisons

  • Competitors include:
  • Kia Seltos
  • Hyundai Kona

Grade Walk (Updated)

  • Key differences between trim levels (EX, LX, DX, SPORT) involve features like LaneWatch, remote engine start, wireless charger, LED taillights, alloy wheels, sunroof, and additional safety/convenience technologies.

Exterior and Interior Colors

  • Exterior colors: Premium Opal White, Brilliant Sporty Blue Metallic, Coffee Cherry Red, Meteroid Gray, Crystal Black Pearl
  • Interior colors: Black, Grayge (Leather Only)
  • Trim specific color availability

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Description

Explore HR-V model updates focusing on design and functionality. Key enhancements include display color updates, interior design improvements, USB port changes, wireless charger upgrades, and aesthetic changes. This covers taillight design, mirror caps, wheel color options, and tire specifications.

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