Hotel Guest Information Collection and Storage

Company executives, Hotel owners and managers, Contact personnel

Guest feedback (verbal, written, digital), Automated systems (PMS, CRM, POS), Mystery shoppers & auditor reports, Company accounts in apps, websites, platforms

Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

<p>Macro market information, Competitive information, Competitors’ annual reports, Trade magazines, press releases, advertisements, Innovation and trends</p> Signup and view all the answers

<p>Customer insights teams, Assessing information needs, Developing information, Internal data</p> Signup and view all the answers

<p>By analyzing internal data and marketing intelligence, hotels can gain insights into customer preferences, behaviors, and market trends.</p> Signup and view all the answers

<p>Identify and define marketing opportunities and problems, monitor and evaluate marketing actions and performance, communicate findings to management.</p> Signup and view all the answers

<p>Gathering preliminary information to help define the problem and suggest hypotheses.</p> Signup and view all the answers

<p>Describing the size and composition of the market.</p> Signup and view all the answers

<p>Testing hypotheses about cause-and-effect relationships.</p> Signup and view all the answers

<p>Gathering primary data by observing relevant people, actions, and situations.</p> Signup and view all the answers

<p>Customer insights are fresh marketing information-based understandings of customers and the marketplace that become the basis for creating customer value, engagement, and relationships. They are important as they help in creating better value for customers.</p> Signup and view all the answers

<p>To create new information and insights.</p> Signup and view all the answers

<ol> <li>Include all departments and functional areas. 2. Collect information from a wide variety of sources. 3. Use insights to create better value for customers.</li> </ol> Signup and view all the answers

<p>MIS consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.</p> Signup and view all the answers

<p>By finding a balance between desired information and what is cost-effective, obtainable, and necessary.</p> Signup and view all the answers

<ol> <li>Internal data, 2. Marketing intelligence, and 3. Marketing research.</li> </ol> Signup and view all the answers

<p>Internal data provides insights into the company's own performance, customer interactions, and market trends.</p> Signup and view all the answers