Podcast
Questions and Answers
Who are considered internal sources of marketing intelligence in a hotel?
Who are considered internal sources of marketing intelligence in a hotel?
Company executives, Hotel owners and managers, Contact personnel
What are some examples of internal data that hotels collect about guests?
What are some examples of internal data that hotels collect about guests?
Guest feedback (verbal, written, digital), Automated systems (PMS, CRM, POS), Mystery shoppers & auditor reports, Company accounts in apps, websites, platforms
What is competitive marketing intelligence and what type of information does it entail?
What is competitive marketing intelligence and what type of information does it entail?
Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
What are some examples of external sources of marketing intelligence for hotels?
What are some examples of external sources of marketing intelligence for hotels?
As a hotel's marketing manager, what are the key components you need to consider for developing an effective marketing information system?
As a hotel's marketing manager, what are the key components you need to consider for developing an effective marketing information system?
How do internal data and marketing intelligence contribute to a hotel's understanding of customer preferences and behaviors?
How do internal data and marketing intelligence contribute to a hotel's understanding of customer preferences and behaviors?
What is the purpose of marketing research?
What is the purpose of marketing research?
Define exploratory research in marketing.
Define exploratory research in marketing.
What is the focus of descriptive research in marketing?
What is the focus of descriptive research in marketing?
Explain causal research in marketing.
Explain causal research in marketing.
What is observational research in marketing?
What is observational research in marketing?
What are customer insights and why are they important in marketing?
What are customer insights and why are they important in marketing?
How does marketing research use internal data and marketing intelligence?
How does marketing research use internal data and marketing intelligence?
What are the key characteristics of customer insights teams?
What are the key characteristics of customer insights teams?
What is the purpose of Marketing Information System (MIS) in a company?
What is the purpose of Marketing Information System (MIS) in a company?
How can a company assess its information needs in the context of MIS?
How can a company assess its information needs in the context of MIS?
What are the three main sources of information for developing information in MIS?
What are the three main sources of information for developing information in MIS?
Why is internal data important for a company's Marketing Information System?
Why is internal data important for a company's Marketing Information System?
