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Questions and Answers
What are the two main market segments for hotel rooms mentioned in the text?
Which segment of hotel guests is described as cost-conscious in the text?
What is the primary purpose of travel for guests in the 'Pleasure' market segment?
Which type of guests stay at a hotel primarily because of its location in relation to another organization?
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What does the acronym SMERF stand for in the context of hotel guests?
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What is the main difference between single occupancy rooms and double occupancy rooms?
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What term do some hotels use to refer to their majority room configuration?
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What distinguishes an enhanced configuration room from a standard configuration room?
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How does the size of a suite compare to a standard room?
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What is a common feature of all suite hotels in terms of room configurations?
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Study Notes
Hotel Room Market Segments
- The two main market segments for hotel rooms are 'Business' and 'Pleasure'.
Business Segment
- Guests in the 'Business' segment are often described as cost-conscious.
Pleasure Segment
- The primary purpose of travel for guests in the 'Pleasure' market segment is leisure.
Corporate Guests
- Guests who stay at a hotel primarily because of its location in relation to another organization are referred to as corporate guests.
SMERF Guests
- SMERF stands for Social, Military, Educational, Religious, and Fraternal groups.
Room Configurations
- The main difference between single occupancy rooms and double occupancy rooms is the number of guests accommodated.
- Some hotels refer to their majority room configuration as 'standard'.
- Enhanced configuration rooms are distinguished from standard configuration rooms by additional amenities or features.
- Suites are generally larger than standard rooms.
- A common feature of all suite hotels in terms of room configurations is that they offer multiple rooms or areas.
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Description
Test your knowledge on the different market segments in the hotel industry, including corporate, association, and SMERF for group rooms, as well as business and pleasure for transient rooms. Understand the distinct characteristics and demands of each segment when it comes to hotel accommodations.
