Podcast
Questions and Answers
What type of research focuses on testing hypotheses about cause-and-effect relationships?
What type of research focuses on testing hypotheses about cause-and-effect relationships?
- Exploratory research
- Observational research
- Causal research (correct)
- Descriptive research
Which marketing research area involves assessing how customers perceive the price of a product?
Which marketing research area involves assessing how customers perceive the price of a product?
- Price-sensitivity assessment (correct)
- Market segmentation and sizing
- Advertising and promotions assessment
- Concept development and product testing
What is the main purpose of exploratory research in marketing?
What is the main purpose of exploratory research in marketing?
- To gather preliminary information (correct)
- To describe the market composition
- To assess customer satisfaction
- To test cause-and-effect relationships
Which task involves finding out how active a competitor hotel is on social media and managing customer feedback?
Which task involves finding out how active a competitor hotel is on social media and managing customer feedback?
What do Marketing Research and Marketing Intelligence use to create new information and insights?
What do Marketing Research and Marketing Intelligence use to create new information and insights?
In marketing, what does Observational Research involve?
In marketing, what does Observational Research involve?
Which type of research describes the size and composition of a market?
Which type of research describes the size and composition of a market?
What is the main purpose of a Marketing Information System (MIS)?
What is the main purpose of a Marketing Information System (MIS)?
In marketing, which area focuses on tracking how customers perceive a company's products over time?
In marketing, which area focuses on tracking how customers perceive a company's products over time?
Which of the following is NOT considered an information source for a Marketing Information System (MIS)?
Which of the following is NOT considered an information source for a Marketing Information System (MIS)?
What type of analyses are typically conducted in the hospitality industry?
What type of analyses are typically conducted in the hospitality industry?
What is the primary focus of creating customer insights within companies?
What is the primary focus of creating customer insights within companies?
Which factor is crucial in determining the balance between desired information and cost-effectiveness in a Marketing Information System (MIS)?
Which factor is crucial in determining the balance between desired information and cost-effectiveness in a Marketing Information System (MIS)?
What role does Marketing Research play in contributing to customer insights and value creation?
What role does Marketing Research play in contributing to customer insights and value creation?
What is the main difference between exploratory research and causal research in marketing?
What is the main difference between exploratory research and causal research in marketing?
Which type of marketing research involves identifying and defining marketing opportunities and problems, monitoring and evaluating marketing actions, and communicating findings to management?
Which type of marketing research involves identifying and defining marketing opportunities and problems, monitoring and evaluating marketing actions, and communicating findings to management?
What is the primary purpose of descriptive research in marketing?
What is the primary purpose of descriptive research in marketing?
Which type of analysis in hospitality focuses on assessing how customers perceive the price of a product?
Which type of analysis in hospitality focuses on assessing how customers perceive the price of a product?
What is the main goal of observational research in marketing?
What is the main goal of observational research in marketing?
Which area of marketing intelligence involves monitoring how customers perceive a company's products over time?
Which area of marketing intelligence involves monitoring how customers perceive a company's products over time?
What are examples of internal data sources that hotels use to collect guest information?
What are examples of internal data sources that hotels use to collect guest information?
Where do hotels store the information collected about guests?
Where do hotels store the information collected about guests?
What does marketing intelligence in hospitality involve?
What does marketing intelligence in hospitality involve?
Which of the following is an example of competitive marketing intelligence?
Which of the following is an example of competitive marketing intelligence?
What type of marketing research involves assessing cause-and-effect relationships?
What type of marketing research involves assessing cause-and-effect relationships?
What is the primary purpose of Mystery Shoppers and Auditor Reports in hotels?
What is the primary purpose of Mystery Shoppers and Auditor Reports in hotels?
