Hotel Guest Information Collection and Storage

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What type of research focuses on testing hypotheses about cause-and-effect relationships?

Exploratory research

Observational research

Causal research (correct)

Descriptive research

Which marketing research area involves assessing how customers perceive the price of a product?

Price-sensitivity assessment (correct)

Market segmentation and sizing

Advertising and promotions assessment

Concept development and product testing

What is the main purpose of exploratory research in marketing?

To gather preliminary information (correct)

To describe the market composition

To assess customer satisfaction

To test cause-and-effect relationships

Which task involves finding out how active a competitor hotel is on social media and managing customer feedback?

Monitoring competitor activities Signup and view all the answers

What do Marketing Research and Marketing Intelligence use to create new information and insights?

Both internal data and marketing intelligence Signup and view all the answers

In marketing, what does Observational Research involve?

Gathering primary data by observing people, actions, and situations Signup and view all the answers

Which type of research describes the size and composition of a market?

Descriptive research Signup and view all the answers

What is the main purpose of a Marketing Information System (MIS)?

To assess and distribute needed marketing information Signup and view all the answers

In marketing, which area focuses on tracking how customers perceive a company's products over time?

Market tracking Signup and view all the answers

Which of the following is NOT considered an information source for a Marketing Information System (MIS)?

Employee satisfaction surveys Signup and view all the answers

What type of analyses are typically conducted in the hospitality industry?

Market segmentation analyses Signup and view all the answers

What is the primary focus of creating customer insights within companies?

Enhancing customer value and relationships Signup and view all the answers

Which factor is crucial in determining the balance between desired information and cost-effectiveness in a Marketing Information System (MIS)?

The obtainability and necessity of information Signup and view all the answers

What role does Marketing Research play in contributing to customer insights and value creation?

Creating new information and insights Signup and view all the answers

What is the main difference between exploratory research and causal research in marketing?

Exploratory research tests hypotheses about cause-and-effect relationships. Signup and view all the answers

Which type of marketing research involves identifying and defining marketing opportunities and problems, monitoring and evaluating marketing actions, and communicating findings to management?

Marketing intelligence Signup and view all the answers

What is the primary purpose of descriptive research in marketing?

To describe the size and composition of the market Signup and view all the answers

Which type of analysis in hospitality focuses on assessing how customers perceive the price of a product?

Price-sensitivity assessment Signup and view all the answers

What is the main goal of observational research in marketing?

To gather primary data by observing relevant people, actions, and situations Signup and view all the answers

Which area of marketing intelligence involves monitoring how customers perceive a company's products over time?

Customer satisfaction Signup and view all the answers

What are examples of internal data sources that hotels use to collect guest information?

Guest feedback, automated systems, mystery shoppers & auditor reports Signup and view all the answers

Where do hotels store the information collected about guests?

Company accounts in apps, websites, platforms Signup and view all the answers

What does marketing intelligence in hospitality involve?

Collecting information on external developments Signup and view all the answers

Which of the following is an example of competitive marketing intelligence?

Competitors' annual reports Signup and view all the answers

What type of marketing research involves assessing cause-and-effect relationships?

Causal research Signup and view all the answers

What is the primary purpose of Mystery Shoppers and Auditor Reports in hotels?

To evaluate the quality of service and compliance with standards Signup and view all the answers

Hotel Guest Information Collection and Storage

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Questions and Answers

What type of research focuses on testing hypotheses about cause-and-effect relationships?

Which marketing research area involves assessing how customers perceive the price of a product?

What is the main purpose of exploratory research in marketing?

Which task involves finding out how active a competitor hotel is on social media and managing customer feedback?

What do Marketing Research and Marketing Intelligence use to create new information and insights?

In marketing, what does Observational Research involve?

Which type of research describes the size and composition of a market?

What is the main purpose of a Marketing Information System (MIS)?

In marketing, which area focuses on tracking how customers perceive a company's products over time?

Which of the following is NOT considered an information source for a Marketing Information System (MIS)?

What type of analyses are typically conducted in the hospitality industry?

What is the primary focus of creating customer insights within companies?

Which factor is crucial in determining the balance between desired information and cost-effectiveness in a Marketing Information System (MIS)?

What role does Marketing Research play in contributing to customer insights and value creation?

What is the main difference between exploratory research and causal research in marketing?

Which type of marketing research involves identifying and defining marketing opportunities and problems, monitoring and evaluating marketing actions, and communicating findings to management?

What is the primary purpose of descriptive research in marketing?

Which type of analysis in hospitality focuses on assessing how customers perceive the price of a product?

What is the main goal of observational research in marketing?

Which area of marketing intelligence involves monitoring how customers perceive a company's products over time?

What are examples of internal data sources that hotels use to collect guest information?

Where do hotels store the information collected about guests?

What does marketing intelligence in hospitality involve?

Which of the following is an example of competitive marketing intelligence?

What type of marketing research involves assessing cause-and-effect relationships?

What is the primary purpose of Mystery Shoppers and Auditor Reports in hotels?

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