Hospitality Industry: Trends & Challenges
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Questions and Answers

Innovations in tourism primarily address economic challenges rather than enhancing the overall tourist experience.

False (B)

A 'trend' in the context of tourism exclusively refers to short-lived fads and has no bearing on long-term industry developments.

False (B)

Sustainable development in hospitality mainly focuses on reducing labor costs to enhance profitability.

False (B)

Multicultural issues are considered a minor influence in the global hospitality industry, affecting only a small number of businesses.

<p>False (B)</p> Signup and view all the answers

Operating issues, marketing issues, technological issues, and economic issues are key challenges in the hospitality industry.

<p>True (A)</p> Signup and view all the answers

The 'Going Green' movement in hospitality has always been a mainstream focus, heavily supported by major hotel chains since its inception.

<p>False (B)</p> Signup and view all the answers

Rapid growth in vacation ownership primarily affects small, independent hotels, with minimal impact on larger hospitality groups.

<p>False (B)</p> Signup and view all the answers

A global hospitality chain's success hinges primarily on minimizing costs, rather than adapting to diverse cultural norms.

<p>False (B)</p> Signup and view all the answers

In all cultures, maintaining strong eye contact with guests is universally considered respectful and enhances trust.

<p>False (B)</p> Signup and view all the answers

Globalization in the hospitality sector refers only to the expansion of hotel chains into new geographic regions, with no impact on management or operational practices.

<p>False (B)</p> Signup and view all the answers

Educational institutions should resist changes that reflect the use of information in the real world, as this is outside the scope of their responsibilities.

<p>False (B)</p> Signup and view all the answers

Modern educators should focus solely on presenting pre-packaged facts, as student's ability to memorize this content is key in modern learning environments.

<p>False (B)</p> Signup and view all the answers

Libraries should maintain a passive profile, concentrating on archiving resources rather than actively participating in curriculum design.

<p>False (B)</p> Signup and view all the answers

Knowledge is static and unchanging, and therefore educators should mainly focus on passing existing knowledge as accurately as possible.

<p>False (B)</p> Signup and view all the answers

Corporate universities, such as Accor University and McDonald's Hamburger University, are designed to hinder employee development and maintain operational stagnation.

<p>False (B)</p> Signup and view all the answers

Hospitality expansion in many areas is primarily hindered by access to capital, rather than the availability of skilled labor.

<p>False (B)</p> Signup and view all the answers

Franchisers expanding their number of brands can lead to decreased competition among investors who purchase from the same franchiser.

<p>False (B)</p> Signup and view all the answers

As the number of brands managed by a franchiser increases, consumers generally find it easier to distinguish between these brands.

<p>False (B)</p> Signup and view all the answers

Amenities like business centers and exercise facilities always guarantee increased guest satisfaction, justifying their costs for all properties.

<p>False (B)</p> Signup and view all the answers

Hospitality companies are commonly praised for the streamlined and minimal number of steps required in their online interactive reservation systems.

<p>False (B)</p> Signup and view all the answers

If a hotel does not offer online booking, potential guests are unlikely to book with a competitor that does.

<p>False (B)</p> Signup and view all the answers

Offering multiple telephone lines and interactive room service ordering are inexpensive amenities for hotels to install and implement.

<p>False (B)</p> Signup and view all the answers

Data mining involves using technology to analyze guest data for enhanced marketing decisions.

<p>True (A)</p> Signup and view all the answers

Yield management involves lowering rates during periods of high demand.

<p>False (B)</p> Signup and view all the answers

The increasing sophistication of customers will likely decrease the need for well-informed staff in the hospitality industry.

<p>False (B)</p> Signup and view all the answers

A key challenge for the hospitality industry is addressing the diversity of its workforce given that customers expect high levels of knowledge.

<p>True (A)</p> Signup and view all the answers

The study isolates five crucial elements that will determine how the hospitality sector advances in the future.

<p>False (B)</p> Signup and view all the answers

Capacity management refers to controlling risks related to food borne illness and workplace injuries.

<p>False (B)</p> Signup and view all the answers

Engaging students in strategic planning workshops is an ineffective way to prepare them for analyzing industry trends.

<p>False (B)</p> Signup and view all the answers

It’s unimportant to keep up with the latest hospitality trends.

<p>False (B)</p> Signup and view all the answers

The primary reason for the increasing complexity of customer/employee interactions in hospitality is the shift toward more interpersonal communication.

<p>False (B)</p> Signup and view all the answers

Sustainable development refers to practices that aim to promote environmental responsibility and social well-being.

<p>True (A)</p> Signup and view all the answers

Yield management focuses on maximizing revenue per available room by strategically selling rooms to the appropriate customers at optimal times and prices.

<p>True (A)</p> Signup and view all the answers

During slowdowns in the national economy, hospitality occupancy rates and rack rates typically increase due to higher consumer spending.

<p>False (B)</p> Signup and view all the answers

Globalization primarily affects the lodging industry by influencing the extent of international travel, with domestic economies playing a minor role.

<p>False (B)</p> Signup and view all the answers

Vacation ownership is experiencing rapid growth, driven primarily by younger travelers seeking diverse lodging options.

<p>False (B)</p> Signup and view all the answers

The role of a yield manager is limited to setting optimal room prices without considering customer segmentation or timing.

<p>False (B)</p> Signup and view all the answers

The hospitality industry is generally unaffected by global economic conditions.

<p>False (B)</p> Signup and view all the answers

Timeshares are considered a shrinking sector within the travel and tourism industry.

<p>False (B)</p> Signup and view all the answers

Dependence on the nation’s economy has an inverse relationship to hospitality profit levels.

<p>False (B)</p> Signup and view all the answers

In a debrief session, the primary focus should be on avoiding discussion of challenges faced in order to maintain a positive atmosphere.

<p>False (B)</p> Signup and view all the answers

When suggesting an innovative solution, it is more important to focus on immediate gains rather than considering long-term implications and adaptability.

<p>False (B)</p> Signup and view all the answers

A strategic plan should be rigid and unchanging to ensure consistent execution, even when facing evolving trends.

<p>False (B)</p> Signup and view all the answers

Using visual aids is not necessary when presenting a strategic plan, as the verbal explanation is sufficient.

<p>False (B)</p> Signup and view all the answers

Relating issues discussed to a specific career path has little value because general concepts should be applicable universally, regardless of the industry.

<p>False (B)</p> Signup and view all the answers

Weekly reflection logs are designed to discourage students from critically evaluating their learning process.

<p>False (B)</p> Signup and view all the answers

Exit cards are used by teachers to evaluate if students grasped the essence of the day's lesson.

<p>True (A)</p> Signup and view all the answers

Practical application of strategic planning concepts is not relevant to professional contexts since contexts always vary.

<p>False (B)</p> Signup and view all the answers

Flashcards

Innovations

Creative, new solutions that improve and update the tourism experience.

Issues

Concerns or problems within tourism needing attention and solutions.

Trend

The general direction into which something is changing or developing.

Green Hospitality

The need for environmentally friendly practices in the hospitality industry.

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Operating Issues

Challenges in running a hospitality business.

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Marketing Issues

Difficulties related to promoting and selling hospitality services.

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Technological Issues

Problems arising from the use or lack of technology.

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Economic Issues

Challenges due to economic factors.

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Cultural Sensitivity

Adapting services to suit various cultural backgrounds.

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Eye Contact

Direct eye contact can be perceived differently across cultures. In the West, it's honesty; in some Asian cultures, it might feel invasive.

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Educational Transformation

The industry requires changes to curricula, materials, teaching, and stakeholder roles.

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Facilitator Role

Instead of lecturing, educators guide active learning.

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Real-World Learning

Learning should simulate real-world info use.

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Lifelong Learning

Learning that is open, continuous, and accessible anytime.

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Corporate Universities

Universities run by corporations for employee training (e.g.,Accor University).

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Labor Shortages

Lack of available workers is limiting expansion.

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Franchise Brand Proliferation

Franchisers risk internal competition and brand dilution as they increase brands.

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Increased Guest Sophistication

Guests now expect more sophisticated features and services.

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Hotel Amenities

Business centers, exercise facilities, and in-room tech.

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Technology in Hospitality

Keeping pace is a constant challenge and high expense.

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Interactive Reservation Systems

Systems that allow guests to book directly online.

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Guest-room Innovations

Ordering room service and guest-room check-out.

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Data Mining

Analyzing guest data to improve marketing decisions.

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Yield Management

Matching rates to demand to maximize revenue.

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Economy's Impact on Hospitality

When the nation’s economy is thriving, business travel increases, raising occupancy rates and profits.

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Economic Downturn Effect

Slower economy leads to decreased business travel, lower occupancy, and reduced profit.

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Globalization in Lodging

The impact of international influences and economies on domestic lodging properties.

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Vacation Ownership

A segment of the lodging industry where consumers purchase the right to use accommodations for a set period each year.

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Growth of Vacation Ownership

The fastest-growing segment of the lodging industry due to the large population of baby boomers.

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Brand Power in Timeshares

Major hospitality companies add brand recognition and trust to the concept.

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Timeshare Sector Growth

Timeshares have experienced rapid expansion over the recent years.

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Debrief Session

A structured discussion after an event or activity to analyze what happened, why, and how to improve.

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Innovative Solution

New ideas or methods to solve problems or improve situations.

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Challenges Faced

Difficulties or obstacles encountered during a project or activity.

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Lessons Learned

Knowledge or skills acquired from experience or study.

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Adaptability

The capacity to adjust strategies to fit evolving conditions.

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Strategic Plan

A detailed action plan to achieve specific goals.

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Practical Application

Applying knowledge to real-world situations and professional settings.

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Exit Card

A quick assessment at the end of a lesson to gauge student understanding.

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Informed Customers

Customers expect hospitality staff to be knowledgeable about the firm's offerings.

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Hospitality Industry Challenges

Low-skilled, low-paid personnel and cultural diversity present challenges.

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Key Areas Driving Change

These are areas crucial for the hospitality industry's future like assets, health, management, marketing, technology and social issues.

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Small Group Discussion

An activity where students answer and share ideas within small groups to encourage interaction and a collaborative learning environment.

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Group Presentation

Summarizing and presenting group findings to the class enhances understanding.

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Adapting to Hospitality Trends

Reflect on the factors affecting business and how to adjust.

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Strategic Planning

Analyze the challenges faced and identify key trends in the field, through literature and examples.

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Synthesis/Extended Practice

Combining ideas to form a coherent whole and applying knowledge to new situations.

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Study Notes

  • The lesson exemplar is for TLE Grade 7, Quarter 3, Lesson 3 and School Year 2024-2025
  • This material is exclusively for teacher use to deliver curriculum content, standards, and lesson competencies.
  • Unauthorized use is prohibited and may result in legal actions
  • Borrowed content is owned by respective copyright holders, with efforts made to obtain permission for use
  • The publisher and development team do not claim ownership.

Curriculum Content

  • Learners will demonstrate understanding of the hospitality & tourism industry fundamentals
  • Learners will apply food preparation & service skills with safety precautions

Learning Competency

  • Skills include examining issues, challenges, trends, and innovations in hospitality and tourism.

Learning Objectives

  • Students will define key terms related to hospitality and tourism issues, challenges, trends, and innovations.
  • Students will develop a strategic plan addressing challenges and leveraging trends and innovations.
  • Students will foster adaptability to evolving trends and challenges in the hospitality and tourism environment.

Content

  • Issues in the Hospitality Industry
  • Challenges confronting the Hospitality Industry
  • Trends in the Hospitality Industry

Integration

  • Correlates to Sustainable Development Goal 8, Decent Work and Economic Growth, addressing fair employment, job creation, and economic development in hospitality and tourism.

Activating Prior Knowledge (Day 1)

  • There will be a review of career and business opportunities in the hotel and tourism industry from the previous lesson.
  • Highlight industry challenges, trends, and innovations may career paths or business opportunities
  • There will be student sticky notes sharing their thoughts on interesting business prospects

Establishing Lesson Purpose

  • The lesson purpose is explained through a brainstorming activity.
  • Four sections will be created: Issues, Challenges, Trends, and Innovations
  • Students generate ideas on sticky notes, one idea per note, for each category and small groups review and cluster sticky notes by category

Unlocking Content Area Vocabulary

  • Challenges: Obstacles faced in the tourism industry, such as economic uncertainties and sustainability
  • Innovations: Creative solutions (advanced technologies and eco-friendly practices) to improve the tourism experience
  • Issues: Tourism concerns requiring attention (overcrowding, responsible behavior, and safety)
  • Trend: A general direction of change or development.

Developing/Deepening Understanding.

  • Key issues include green hospitality, labor costs, multicultural issues, and higher eduction
  • Identified ten key trends set to shape industry, including vacation ownership growth, integration, globalization, and management.

Issues in Hospitality (Green Hospitality)

  • Sustainable solutions are becoming mainstream in the hospitality-design industry.
  • Green hospitality balances profits, people, and the planet for economic viability and community benefit

Labor Cost Issues

  • Labor expenses remained the largest hospitality expense at 44.6% of operating costs
  • Managers are concerned about the need for labor cost controls and guest satisfaction

Multicultural Issues

  • Addressing cultural needs is central to international hospitality success
  • Cultural differences can impact how hospitality operates.

Higher Education

  • There are changes transforming the educational process, challenging educational stakeholders.
  • The education process should reflect information application in the real world.

Challenges Confronting the Hospitality Industry (Day 2)

  • These pertain to operating issues like labor shortages and cost containment

Labor Shortages

  • Shortages persist across geographic locations, limiting hospitality expansion
  • Attracting and retaining qualified workers is a growing global challenge
  • Factors include demography, wage levels, worker satisfaction, and reputation of long hours and low pay.

Cost Containment

  • Hospitals are increasingly challenged to reduce costs without sacrificing quality standards to consistently meet guest expectations.
  • There may be a need to think about ways to operate more effectively and examine cost savings that will not affect the guest's perception of value.

Increased Competition

  • Hotels indicate that the community is too saturated and overbuilt, causing increased expenses and reduced profits
  • There has been a slowdown in the economy and tight competition, resulting in lower room rents.

Marketing Issues: Market Segmentation & Overlapping Brands

  • Lodging chains are focusing on specific traveler niches, leading to brand overlap and decreasing customer recognition
  • There are concerns about direct competition between franchisees
  • More guest sophistication requires amenities like business centers, exercise facilities, and room innovations.

Technological Issues

  • Keeping up with technology's fast pace poses expense and difficulty
  • Interactive systems require too many clicks for reservations

Guest Room Innovations

  • Amenities like multiple telephone lines, room service, and check-out options are desired but expensive

Data Mining

  • Data mining is the use of guest related data for better marketing decisions

Yield Management

  • It is critical to profitability to maximize revenue by selling to the right customers at the right price at the right time

Economic Issues

  • An economy impacts business travel
  • Good economy increases travel and profits, while a slowing economy decreases them

Globalization

  • Lodging also impacted, industry reflecting the needs of the global village.
  • Rapid Growth in Vacation Ownership including timeshares

Integration & Globalization

  • Companies are realizing that guest accommodation needs vary, companies now have properties in each segment of the market
  • Companies must venture beyond United States to grow.

New Management

  • Management must respond to shifting capacity control, safety, and security
  • HR needs shaped by growing customer interaction and information
  • Companies must be more agile and adapt to change fast

Weekly Reflection Log

  • It's important to keep up with the latest hospitality trends

Formative Assessment (Day 4)

  • Students provide exit card: Reflect, Understand, and Asking Questions

Homework

  • A homework will be given to explore observation-based strategies and materials used
  • Note observation on strategies explored, materials used, learner engagement and more

Teacher's Reflection

  • Teachers will reflect on their teaching by answering reflection focused questions

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Related Documents

Q3 Lesson Exemplar for TLE Grade 7 (DepED) 2024-2025 PDF

Description

Explore key challenges in hospitality: economic, marketing, operational, and technological issues. Understand the impact of trends, sustainability, and multiculturalism. Learn how adaptation drives success in global hospitality.

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