Podcast Beta
Questions and Answers
What invention made the mass printing of flyers and brochures possible globally?
When was Gutenberg's first significant print work, the 42-line Bible in Latin, printed?
What kind of materialisation did print advertisement lead to, similar to what we see today?
Which language was the Gutenberg Bible printed in?
Signup and view all the answers
What year did the invention of Gutenberg's printing press with movable type occur?
Signup and view all the answers
According to PricewaterhouseCoopers' report, what percentage of US consumers want more human interaction?
Signup and view all the answers
What percentage of non-US consumers expressed a desire for more human interaction according to the report?
Signup and view all the answers
How have social media and digital platforms impacted companies' communication with consumers?
Signup and view all the answers
In the context of the text, what is the significance of Filipinos moving toward the same age as the world?
Signup and view all the answers
What does the text suggest about the current trend in Filipino advertisements?
Signup and view all the answers
Study Notes
The Printing Press and Its Impact
- In 1439, Gutenberg's printing press with movable type was invented, enabling the mass production of flyers and brochures globally.
- The printing press led to the development of print advertising, similar to what we see today.
- Between 1452 and 1454, Gutenberg's first significant print work, the 42-line Bible in Latin, was printed.
The Evolution of Advertising
- According to PricewaterhouseCoopers' 2018 Future of Customer Experience Survey report, 82% of US and 74% of non-US consumers want more human interaction.
- Social media and digital platforms have made it easier for companies to reach out to their consumers.
- Filipinos, like the rest of the world, yearn for a connection with the otherwise one-way advertiser-consumer relationship.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Learn about the global impact of Gutenberg's printing press invention in 1439 and its influence on mass communication through flyers, brochures, and print advertising. Explore the historical significance of print advertisements in spreading information worldwide.
