History of Writing and Printing
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Questions and Answers

Who coined the term 'Global Village'?

  • Roland Barthes
  • Jean Baudrillard
  • Marshall Mcluhan (correct)
  • Noam Chomsky
  • What is the primary function of writing systems like cuneiform and Egyptian hieroglyphics in terms of globalization?

  • To collect, manipulate, retrieve, store, and disseminate information (correct)
  • To internationalize national media systems
  • To develop capabilities to communicate across cultures
  • To facilitate oral communication
  • What has accelerated globalization in the 1900s, according to scholars?

  • Advancements in transportation technologies
  • Advancements in media technologies
  • Advancements in media and transportation technologies (correct)
  • Changes in migration patterns
  • What is the result of media globalization on national cultures?

    <p>National media systems have become more open to external influences</p> Signup and view all the answers

    What is the oldest form of media facilitating global cooperation and communication?

    <p>Oral communication</p> Signup and view all the answers

    Where was the cuneiform script created?

    <p>Mesopotamia (Iraq)</p> Signup and view all the answers

    What is the primary role of the Printing Press in the context of globalization?

    <p>To facilitate the mass production of uniform printed matter</p> Signup and view all the answers

    What is the primary characteristic of electronic media?

    <p>It uses electronic technology and digital encoding</p> Signup and view all the answers

    What is the role of popular music in the context of globalization?

    <p>To explain the complex dynamics of globalization</p> Signup and view all the answers

    What is the primary impact of digital media on globalization?

    <p>It has reshaped globalization perspectives</p> Signup and view all the answers

    What is the significance of papyrus in the history of globalization?

    <p>It drove humans to globalization</p> Signup and view all the answers

    What is the role of companies like Microsoft, Apple, Google, and Facebook in globalization?

    <p>They are influencing globalization through digital media</p> Signup and view all the answers

    Study Notes

    Globalization and Media

    • The concept of a "global village" was coined by Marshall McLuhan in 1960, suggesting that people throughout the world are interconnected through new media technologies.
    • Advancements in media and transportation technologies have accelerated globalization in the 1900s.

    Timeline of Globalization and Media

    • Oral Communication: the oldest form of media, facilitating global cooperation and communication through language.
    • Script: writing systems like cuneiform and Egyptian hieroglyphics drove globalization, with writing being humankind's principal technology for collecting and communicating information.
    • The Printing Press (15th century): allowed for mass production of uniform printed matter, changing the nature of knowledge, challenging authority, and facilitating global awareness.
    • Electronic Media (20th century): revolutionized globalization with the emergence of new media, including TV, radio, and the internet.
    • Digital Media (late 20th century): computers and companies like Microsoft, Apple, Google, and Facebook have significantly influenced globalization.

    Impact of Globalization on National Cultures

    • Internationalization of national media systems: national media systems have become more open to external influences in content, ownership, and control.
    • Impact on national cultures: globalization has led to the internationalization of national media systems.

    Music and Globalization

    • Popular music reinforces cultural boundaries and identities, explaining the complex dynamics of globalization.
    • World music: an umbrella category for traditional and non-western music produced for Western consumption, catering to a global marketplace.
    • Changes in musical culture are part of globalization, impacting institutions and social groups.

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    Description

    Explore the evolution of writing from ancient token-pictography to modern printing, including the impact of papyrus and the Gutenberg press on global communication and knowledge.

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