12 Questions
Who coined the term 'Global Village'?
Marshall Mcluhan
What is the primary function of writing systems like cuneiform and Egyptian hieroglyphics in terms of globalization?
To collect, manipulate, retrieve, store, and disseminate information
What has accelerated globalization in the 1900s, according to scholars?
Advancements in media and transportation technologies
What is the result of media globalization on national cultures?
National media systems have become more open to external influences
What is the oldest form of media facilitating global cooperation and communication?
Oral communication
Where was the cuneiform script created?
Mesopotamia (Iraq)
What is the primary role of the Printing Press in the context of globalization?
To facilitate the mass production of uniform printed matter
What is the primary characteristic of electronic media?
It uses electronic technology and digital encoding
What is the role of popular music in the context of globalization?
To explain the complex dynamics of globalization
What is the primary impact of digital media on globalization?
It has reshaped globalization perspectives
What is the significance of papyrus in the history of globalization?
It drove humans to globalization
What is the role of companies like Microsoft, Apple, Google, and Facebook in globalization?
They are influencing globalization through digital media
Study Notes
Globalization and Media
- The concept of a "global village" was coined by Marshall McLuhan in 1960, suggesting that people throughout the world are interconnected through new media technologies.
- Advancements in media and transportation technologies have accelerated globalization in the 1900s.
Timeline of Globalization and Media
- Oral Communication: the oldest form of media, facilitating global cooperation and communication through language.
- Script: writing systems like cuneiform and Egyptian hieroglyphics drove globalization, with writing being humankind's principal technology for collecting and communicating information.
- The Printing Press (15th century): allowed for mass production of uniform printed matter, changing the nature of knowledge, challenging authority, and facilitating global awareness.
- Electronic Media (20th century): revolutionized globalization with the emergence of new media, including TV, radio, and the internet.
- Digital Media (late 20th century): computers and companies like Microsoft, Apple, Google, and Facebook have significantly influenced globalization.
Impact of Globalization on National Cultures
- Internationalization of national media systems: national media systems have become more open to external influences in content, ownership, and control.
- Impact on national cultures: globalization has led to the internationalization of national media systems.
Music and Globalization
- Popular music reinforces cultural boundaries and identities, explaining the complex dynamics of globalization.
- World music: an umbrella category for traditional and non-western music produced for Western consumption, catering to a global marketplace.
- Changes in musical culture are part of globalization, impacting institutions and social groups.
Explore the evolution of writing from ancient token-pictography to modern printing, including the impact of papyrus and the Gutenberg press on global communication and knowledge.
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