20 Questions
What is the primary focus during the first 60-90 days after getting approval for your project?
Inspiring a movement inside your organization
What is the recommended approach to phasing project announcements?
Focusing on the project team and key stakeholders first
What is the primary goal of the teaser video in sharing the innovation journey?
To build excitement and captivate the audience
Why is it recommended to create the teaser video from the customer's voice?
To prioritize the customer's needs
What is the purpose of infographic posters in sharing the innovation journey?
To highlight the proposed metrics and business value
What is the recommended duration for a teaser video?
Less than 2 minutes
Why is it essential to focus on instant evangelists when sharing the innovation journey?
They will help to build excitement and momentum around the project
What is the primary objective of inspiring a movement inside your organization?
To build excitement and momentum around the project
What is the recommended approach to creating a movement inside your organization?
Focusing on the project team and key stakeholders first
What is the ultimate goal of sharing the innovation journey?
To build a movement and grow the vision
What is the primary goal of creating a short, engaging talk?
To socialize the vision in a sticky way
What should you do when colleagues take interest and show leadership around the initiative?
Let go and create room for others to join the party
What is the result of letting go of the innovation?
Others will put their fingers in the clay with you and drive the innovation forward
What is the characteristic of a vibrant, democratic grassroots innovation movement?
It is by the people, for the people
What is the lesson learned about brilliant innovation?
Everyone owns it
What is the attitude of experienced innovators towards challenges?
They are unfettered by perpetual imperfection and dive in to tackle them
What is the outcome of tackling challenges in innovation?
Hope, optimism, camaraderie, and learning
What is the primary goal of onboarding evangelists?
To onboard evangelists and teach them to give the pitch
What is the characteristic of innovation as described in the module?
It is a collective effort with various forms of leadership
What is the mindset of innovators towards perfection?
They are resolved to perennial imperfection
Study Notes
Giving Your Pitch
- Start giving your pitch at lunch-and-learns to socialize your vision in a sticky way.
- Onboard evangelists and teach them to give the pitch to spread the vision.
Letting Go to Grow
- Let go of your project to create room for others to join and contribute.
- Don't perceive letting go as a threat, but as an opportunity for others to be co-creators and champions.
- Letting go allows for a vibrant, democratic grassroots innovation movement.
Innovation Leadership
- There are two forms of innovation leadership: dictatorial and democratic.
- Democratic leadership allows for a grassroots innovation movement where everyone contributes.
Overcoming Adversity
- No innovation is without adversity, and there are always challenges to overcome.
- Experienced innovators are resolved to overcome these challenges and find hope in them.
Driving Momentum
- After securing funding, focus on inspiring a movement inside your organization to drive momentum.
- Key activities during the first 60-90 days include phasing project announcements and building a community of evangelists.
Sharing Your Vision
- Phase your project announcements to focus on those involved in building and developing the project.
- Use effective storytelling methods, such as teaser videos and infographic posters, to build excitement and share your vision.
Innovation Solution - Learn how to grow your vision and make it go viral. Discover key marketing tactics and leadership styles to inspire a movement. Understand how to drive momentum and make your initiative a reality.
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