Entrepreneurship Quiz: Big Mak Burger's Marketing Strategy
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Questions and Answers

Who are the people involved in BigMak Burger's marketing strategy according to the People element of the P's?

  • Advertising agencies and competitors
  • Government and community
  • Investors and suppliers
  • Employees and buyers (correct)

    • What is the focus of BigMak Burger's pricing strategy?

  • To offer cost-effective choices without compromising product quality (correct)
  • To price products based on customer income level
  • To provide premium products at a high price
  • To offer the lowest prices possible

    • What is the main objective of BigMak Burger's promotional tactics?

  • To draw in customers and boost sales (correct)
  • To reduce production costs
  • To attract investors and partners
  • To increase the company's brand awareness

    • What is the benefit of BigMak Burger's packaging design?

    <p>It allows for easy transport and consumption of the food while on-the-go</p> Signup and view all the answers

    What is an example of BigMak Burger's advertising campaign?

    <p>Buy 1 Take 1</p> Signup and view all the answers

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