5 Questions
Who are the people involved in BigMak Burger's marketing strategy according to the People element of the P's?
Employees and buyers
What is the focus of BigMak Burger's pricing strategy?
To offer cost-effective choices without compromising product quality
What is the main objective of BigMak Burger's promotional tactics?
To draw in customers and boost sales
What is the benefit of BigMak Burger's packaging design?
It allows for easy transport and consumption of the food while on-the-go
What is an example of BigMak Burger's advertising campaign?
Buy 1 Take 1
Test your knowledge of Big Mak Burger's marketing strategy, including the roles of employees and buyers in the P's People, and the various promotional tactics used to drive sales and customer loyalty.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
