20 Questions
What is the main objective of the first 60-90 days after getting approval for your project?
To inspire a movement inside your organization
What is the primary goal of the teaser video?
To build excitement and captivate the audience
What is recommended when making project announcements?
Phase the project announcements to focus on key individuals
What is the purpose of the infographic posters?
To highlight the proposed metrics and business value in a visual way
What is the recommended length of the teaser video?
Less than 2 minutes
What is the recommended approach to creating a teaser video?
Make it from the customers' voice to emphasize their needs
What is the outcome of creating a successful infographic poster?
People will hang it up in conference rooms or at their desk
What is the primary focus of the first 60-90 days after getting approval for your project?
Inspiring a movement inside the organization
What is the purpose of phasing project announcements?
To focus on key individuals who will be involved in building and developing the project
What is the recommended approach to creating excitement during the first 60-90 days?
Build excitement by highlighting the business value
What is the recommended way to start socializing the vision of an innovation initiative?
Giving a talk at lunch-and-learns and having evangelists do the same
What should you do when colleagues start to show interest and leadership around the initiative?
Let go and allow others to take on responsibilities and champion the innovation
What does letting go of the initiative mean?
Creating room for others to join the party and be co-creators and champions of the innovation
What is the benefit of letting go of the initiative?
It gives others the opportunity to be co-creators and champions of the innovation
What is the approach to innovation described in the passage?
Democratic, where innovation is by the people, for the people
What is the mindset of experienced innovators towards challenges and setbacks?
They are resolved and unfettered by perpetual imperfection
What is the attitude of innovators towards challenges and setbacks?
They dive in and tackle them with optimism and hope
What is the result of letting go and allowing others to contribute to the innovation initiative?
The innovation grows rapidly and is driven by many people's contributions
What is the core idea behind the phrase 'Letting Go to Grow'?
Letting go of control and allowing others to contribute to the innovation
What is the overall tone of the passage towards innovation?
Optimistic and hopeful
Study Notes
Giving Your Pitch and Letting Go to Grow
- Create a short, engaging talk to socialize the vision in a sticky way, and teach onboarded evangelists to give the pitch as well.
- Letting go of the project allows others to join and be co-creators and champions of the innovation.
- Letting go is an opportunity to create room for others to drive the innovation forward in new ways.
Innovation Leadership
- There are two forms of innovation leadership: dictators who command and control, and democratic, grassroots innovation movements.
- No one person owns brilliant innovation; rather, everyone does, and trying to own it hinders growth.
Overcoming Adversity and Driving Momentum
- No innovation is without adversity, and experienced innovators understand that perfection doesn't exist.
- Innovators are driven by perpetual imperfection and find hope, optimism, and camaraderie in challenges.
Marketing and Executing Your Vision
- Marketing tactics for helping your vision go viral include creating a teaser video, infographic posters, and phasing project announcements.
- Focus on sharing the story of your innovation journey with key individuals who will be involved in building and developing it.
- The goal of the teaser video is to build excitement and emphasize customer needs.
Getting Started with Your Project
- After getting approval for your project, focus on inspiring a movement inside your organization during the first 60-90 days.
- Important activities during this period include creating a community of evangelists, phasing project announcements, and building excitement.
Innovation Solution This quiz helps you to grow your vision by learning marketing tactics, inspiring a movement, and describing innovation leadership styles. It also discusses the next steps after securing a green light for your initiative.
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