ch 10.1

Groups often experience what is known as a risky shift. One of the chief reasons for this phenomenon is:

As a result of social loafing behaviour, Margaret is likely to do what at her school bake sale?

Social loafing refers to:

In group decision-making contexts, the person who conducts information searches and controls the flow of information is known as the:

In group decision-making contexts, the person who actually makes the purchase is called the:

In group decision-making contexts, the person who actually consumes the product or service is called the:

When the family buys a new automobile, 18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n):

Jasmine goes to a very large party and notices that a few people she knows are acting wildly out of character. This is an example of:

What do social loafing and decision polarization have in common?

Kris would hold home shopping parties. They always made sure to invite at least two people who would always like to be the first to buy in order to "get the ball rolling." Kris believed that this increased the probability that other partygoers would then begin buying their products. Kris was relying on the __________ to increase sales.

Because of social loafing, public property is not usually as well maintained by individual citizens as their own private property.

In a much-discussed marketing failure, Coca-Cola launched "new Coke" on the basis of successful taste tests, only to encounter massive resistance when consumers discovered that their beloved Coca-Cola would no longer be available. Even though many consumers probably would have bought the new flavour on their own, they felt that the company had taken the right to choose away from them. This hostile public outcry is an example of:

Reactance is more related to __________ than to __________

Within groups, informal rules of behaviour are called:

The __________ effect depicts, within limits, the approval from others toward someone who exhibits nonconforming behaviour.

Amy purchases certain brands of clothes because she is influenced by fellow members of her women's rugby team. This is an example of what type of influence reference group?

An individual feels that the people who purchase a particular brand are admired or respected by others. This is an example of what type of influence reference group?

Rodney wants to know which brand of insecticide to buy, so he asks for brand evaluations from various professionals, experts, people who work with insecticides, even independent testing agencies which have seals of approval. Which kind of reference group influence would result?

Dee's parents, although fairly well-off, always taught her the value of money, so Dee makes sure she puts money in a retirement account each month and pays her credit card bill on time. This type of influence is termed:

Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event, which is sponsored by Jeep, is known as a:

Which type of reference group is most likely to influence us in our day-to-day lives as consumers?

In its advertising, MasterCard (MC) shifted the emphasis from glamorous affluent professionals to "ordinary" people with everyday uses for the card, e.g., a young person buying furniture for their first apartment. This strategy reflected:

When we come to like persons or things simply as a result of seeing them more often, this is known as the:

Some reference groups are composed of idealized figures such as outstanding athletes, entertainers, or even successful businesspeople. While the consumer may have no direct contact with such figures, their influence can be powerful because consumers may be guided to the types of products used by people they admire. Such reference groups are called:

Members of a group are attracted to each other and value their group membership. Keeping membership exclusive tends to increase which of the following influences?

Propinquity is a factor that is related to the power of a reference group. How will it influence the relative power between a membership group and a dissociative group?

We may not wish to be identified with a particular group, so we take great care not to dress nor act like members of that group. The group from which a consumer actively tries to distance himself is called a:

The "I hate Apple" online community is best described as an example of a(n):

When Carol, an avid golfer, purchased a set of expensive Callaway golf clubs, the relative reference group influence for her purchase was:

Entertainer Madonna made a distinctive fashion statement when she wore lingerie as outer wear. Some consumers voluntarily imitated these outfits and began buying bustiers to identify with the Madonna image. What kind of power base did Madonna have?

There is a kind of power derived from simply knowing something that others would like to know. For example, because of their ability to compile facts and report on latest trends, thus influencing the fate of companies or individuals, editors of trade publications are an example of those with:

Many people, before buying an automobile, will look at car ratings and other information found in buying guides and online sites. These sources have what type of power over purchasers?

Claude, a stock analyst, has a reputation for good picks. He appears on BNN (Business News Network) on a weekly basis. Many people make sure they take note of his every word. This is an example of which type of power base?