Genres in Corporate Communication

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Questions and Answers

What is the primary focus of professional communication?

Maximizing corporate profits

Enhancing interpersonal relationships (correct)

Streamlining business processes

Minimizing workplace conflicts

What differentiates corporate communication from professional communication?

Its focus on customer engagement

The necessity of a workplace environment (correct)

The transactional nature of interactions

The involvement of non-professionals

Which of the following describes a key aspect of corporate communication?

It often includes volunteer workers (correct)

It prioritizes employee training

It focuses on internal organizational procedures

It's purely relationally oriented

What aspect is NOT typically associated with professional communication?

Achieving specific corporate objectives Signup and view all the answers

The term 'transactional aspects' in communication refers to what?

Behaviors that aim to achieve outcomes Signup and view all the answers

What is meant by 'relationally oriented aspects' in professional communication?

Enhancement of professional relationships Signup and view all the answers

Which of the following is a potential outcome of effective professional communication?

Improved employee morale Signup and view all the answers

In what context is corporate communication primarily practiced?

Workplace environments Signup and view all the answers

What is the primary focus of the weekly meeting described?

Managing the continuity of tasks Signup and view all the answers

In the workplace meeting, who holds the most power during the interaction?

Clara Signup and view all the answers

Which statement best describes the type of communication occurring in the petrol station interaction?

Transactional with limited relationality Signup and view all the answers

What role does Marlene play during the weekly meeting?

Presenter Signup and view all the answers

How does Renee challenge the power dynamics in the meeting?

By questioning Clara's decisions Signup and view all the answers

What is reflected in the power dynamics between the customer and checkout clerk?

The customer has more authority than the clerk Signup and view all the answers

Which feature indicates that the petrol station interaction is a professional communication?

The goal of monetary exchange for employment purposes Signup and view all the answers

What type of communication is primarily observed in the weekly meeting?

Predominantly transactional with humorous elements Signup and view all the answers

Which genre is primarily aimed at consumers with the intention to persuade?

Advertisement Signup and view all the answers

What is the primary audience for a TED Talk?

Academics and policymakers Signup and view all the answers

What is the percentage weight of the text analysis project in the overall assessment?

30% Signup and view all the answers

Which move is often found in a university essay to demonstrate knowledge?

Critiquing literature Signup and view all the answers

What kind of genres can students choose for their individual production assessment?

Chairperson’s apology or 60-second podcast Signup and view all the answers

In genre analysis, what do 'moves' refer to?

Distinct parts of a text with identifiable communicative purposes Signup and view all the answers

How many students should be in a group for the text analysis project?

5-6 Signup and view all the answers

Which of the following is NOT a primary purpose of an email to a professor?

Engaging in a debate Signup and view all the answers

What type of text is identified primarily by instruction and description?

Recipe Signup and view all the answers

What will happen if students fail to submit their worksheets on time for the participation score?

They will lose 2% of the total participation score. Signup and view all the answers

What tool is explicitly prohibited for use in assessments for this course?

ChatGPT Signup and view all the answers

Which framework is useful for identifying generic structures in text analysis?

Bhatia’s framework Signup and view all the answers

What kind of regularities do texts often have that help classify them into genres?

Similarities in structure, rhetorical moves, and lexico-grammatical choices Signup and view all the answers

What is the total percentage allocated for participation in the overall assessment?

10% Signup and view all the answers

What component is NOT part of the in-class quiz?

Peer review Signup and view all the answers

What is the minimum word count for the text analysis project report?

1500 words Signup and view all the answers

Which aspect is NOT one of the course's intended learning outcomes?

Creating effective marketing strategies for businesses Signup and view all the answers

What is required for successful participation in the blended learning sessions?

Completion of interactive activities within a set timeframe Signup and view all the answers

What is the primary focus of the blended learning sessions throughout the course?

Interactive activities related to specified themes Signup and view all the answers

Which topic will NOT be covered in the course outline?

Digital Marketing Strategies Signup and view all the answers

How does the course evaluate students' understanding?

Through a combination of quizzes and individual projects Signup and view all the answers

Which principle is emphasized in the learning outcomes regarding text analysis?

Examining generic structure and lexico-grammatical features Signup and view all the answers

What percentage of the overall mark does participation in blended learning sessions constitute?

10% Signup and view all the answers

What situation might negatively impact a student's participation score?

Non-completion of blended learning activities Signup and view all the answers

Study Notes

Course Overview

Course focuses on genres in corporate and professional communication.
Intended to enhance understanding of communication within corporate and professional contexts.
Blended learning format includes recorded sessions and interactive activities.

Course Schedule

Sessions cover various themes from communication concepts to workplace dynamics.
Key dates include quizzes, reading weeks, and blended learning sessions.
National Day Holiday on 1/10/24.

Intended Learning Outcomes

Apply principles of applied linguistics and discourse analysis in real-world settings.
Analyze texts according to communicative purpose, audience, structure, and language.
Critically evaluate communication scenarios within professional contexts.
Develop effective texts tailored for corporate practices.
Exhibit professionalism in both collaborative and individual tasks.

Assessment Components

In-Class Quiz (30%): Closed book, text production and reflective report on a hypothetical workplace situation.
Text Analysis Project (30%): Group project analyzing selected texts from a chosen professional genre, minimum 1500 words.
Individual Genre Production (30%): Create a chairperson’s apology or a 60-second podcast based on provided material.
Participation (10%): Active input in assignments and blended sessions affects participation score.

Academic Integrity

Use of generative AI tools prohibited in assessments.
Citing sources is necessary when ideas stem from AI tools for brainstorming purposes.

Definitions

Professional communication occurs in workplace settings with a focus on enhancing relationships and producing outcomes.
Corporate communication includes transactional interactions that aim for specific results.

Communication Features

Professional discourse enhances interpersonal relationships.
Corporate discourse emphasizes transactional aspects for efficiency and achievement.

Genre Analysis

Identification of genres involves examining common structures, rhetorical moves, and linguistic features.
Swales’ model helps in understanding distinct parts (moves) of communication aimed at specific functions.

Examples of Genres

Advertisements: Persuade and promote to consumers.
TED Talks: Inform or entertain a broad audience including academics and general public.
University Essays: Argue or critique knowledge, aimed at a professor.
Recipes: Instruct and describe intended for homemakers.
Emails: Request information or action from recipients.

Moves in Communication

Moves represent structured parts of a text with identifiable purposes.
Each move can contain steps that fulfill smaller communicative roles, contributing to the overall effectiveness of the communication.

Practical Activities

Students expected to identify moves in genre examples discussed and predict types of language use based on communicative goals.

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Description

Explore the various genres prevalent in corporate and professional communication in this first session of the EN3525 course. Gain insights into the structures and conventions that define professional discourse and understand their applications in a corporate setting.

Genres in Corporate Communication - EN3525

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