Mastering Corporate Communication

Internal communications

Marketing communications

Financial management (correct)

Public relations

To maximize profits for the organization

To minimize communication with stakeholders

To establish and maintain a negative image and reputation for the organization

To establish and maintain a positive image and reputation for the organization and its products or services (correct)

Communicating with employees and other internal stakeholders

Building and maintaining relationships with the media

Communicating with shareholders and other financial stakeholders about the organization's performance and plans (correct)

Promoting the organization's products or services

<p>Managing communication during a crisis</p> Signup and view all the answers

<p>Communicating the organization's commitment to social and environmental issues and its efforts to make a positive impact in the community</p> Signup and view all the answers