Podcast
Questions and Answers
Which of the following is NOT a stakeholder that corporate communication aims to reach?
Which of the following is NOT a stakeholder that corporate communication aims to reach?
- Media
- General public
- Competitors (correct)
- Employees
What is the purpose of corporate communication?
What is the purpose of corporate communication?
- To set members of the organization apart from non-members
- To transmit coherence, credibility, and ethics
- To explain the organization's mission
- To create a favorable point of view among stakeholders (correct)
What does corporate communication help organizations do?
What does corporate communication help organizations do?
- Exchange necessary information
- Combine visions and values into a cohesive message
- Link stakeholders to the organization
- All of the above (correct)
What is the role of corporate communication in transmitting messages?
What is the role of corporate communication in transmitting messages?
What are the three principal clusters of task-planning and communication?
What are the three principal clusters of task-planning and communication?
Which of the following is NOT a target audience for corporate communication?
Which of the following is NOT a target audience for corporate communication?
What is the main purpose of corporate communication?
What is the main purpose of corporate communication?
What is the role of corporate communication in organizations?
What is the role of corporate communication in organizations?
What does corporate communication help organizations achieve?
What does corporate communication help organizations achieve?
What is the concept of corporate communication?
What is the concept of corporate communication?
Who is often credited with developing and naming the modern op-ed page?
Who is often credited with developing and naming the modern op-ed page?
What does the term 'op-ed' stand for?
What does the term 'op-ed' stand for?
What is the main purpose of an op-ed piece?
What is the main purpose of an op-ed piece?
When was the 'Page Op.' created by Herbert Bayard Swope?
When was the 'Page Op.' created by Herbert Bayard Swope?
What was the original purpose of the 'Page Op.'?
What was the original purpose of the 'Page Op.'?
