Corporate Communication Quiz
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Questions and Answers

Which of the following is NOT a stakeholder that corporate communication aims to reach?

  • Media
  • General public
  • Competitors (correct)
  • Employees

    • What is the purpose of corporate communication?

  • To set members of the organization apart from non-members
  • To transmit coherence, credibility, and ethics
  • To explain the organization's mission
  • To create a favorable point of view among stakeholders (correct)

    • What does corporate communication help organizations do?

  • Exchange necessary information
  • Combine visions and values into a cohesive message
  • Link stakeholders to the organization
  • All of the above (correct)

    • What is the role of corporate communication in transmitting messages?

    <p>To issue messages to all stakeholders</p> Signup and view all the answers

    What are the three principal clusters of task-planning and communication?

    <p>Internal, external, and stakeholder communication</p> Signup and view all the answers

    Which of the following is NOT a target audience for corporate communication?

    <p>Competitors</p> Signup and view all the answers

    What is the main purpose of corporate communication?

    <p>To create a favorable point of view among stakeholders</p> Signup and view all the answers

    What is the role of corporate communication in organizations?

    <p>All of the above</p> Signup and view all the answers

    What does corporate communication help organizations achieve?

    <p>Transmitting coherence, credibility, and ethics</p> Signup and view all the answers

    What is the concept of corporate communication?

    <p>An integrative communication structure linking stakeholders to the organization</p> Signup and view all the answers

    Who is often credited with developing and naming the modern op-ed page?

    <p>The New York Times</p> Signup and view all the answers

    What does the term 'op-ed' stand for?

    <p>Opposite the Editorial page</p> Signup and view all the answers

    What is the main purpose of an op-ed piece?

    <p>To express the opinion of the writer on a relevant issue</p> Signup and view all the answers

    When was the 'Page Op.' created by Herbert Bayard Swope?

    <p>1921</p> Signup and view all the answers

    What was the original purpose of the 'Page Op.'?

    <p>To serve as a catchall for various content</p> Signup and view all the answers

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