Corporate Communication Quiz

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Which of the following is NOT a stakeholder that corporate communication aims to reach?

Media

General public

Competitors (correct)

Employees

What is the purpose of corporate communication?

To set members of the organization apart from non-members

To transmit coherence, credibility, and ethics

To explain the organization's mission

To create a favorable point of view among stakeholders (correct)

What does corporate communication help organizations do?

Exchange necessary information

Combine visions and values into a cohesive message

Link stakeholders to the organization

All of the above (correct)

What is the role of corporate communication in transmitting messages?

To issue messages to all stakeholders Signup and view all the answers

What are the three principal clusters of task-planning and communication?

Internal, external, and stakeholder communication Signup and view all the answers

Which of the following is NOT a target audience for corporate communication?

Competitors Signup and view all the answers

What is the main purpose of corporate communication?

To create a favorable point of view among stakeholders Signup and view all the answers

What is the role of corporate communication in organizations?

All of the above Signup and view all the answers

What does corporate communication help organizations achieve?

Transmitting coherence, credibility, and ethics Signup and view all the answers

What is the concept of corporate communication?

An integrative communication structure linking stakeholders to the organization Signup and view all the answers

Who is often credited with developing and naming the modern op-ed page?

The New York Times Signup and view all the answers

What does the term 'op-ed' stand for?

Opposite the Editorial page Signup and view all the answers

What is the main purpose of an op-ed piece?

To express the opinion of the writer on a relevant issue Signup and view all the answers

When was the 'Page Op.' created by Herbert Bayard Swope?

1921 Signup and view all the answers

What was the original purpose of the 'Page Op.'?

To serve as a catchall for various content Signup and view all the answers

Corporate Communication Quiz

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Questions and Answers

Which of the following is NOT a stakeholder that corporate communication aims to reach?

What is the purpose of corporate communication?

What does corporate communication help organizations do?

What is the role of corporate communication in transmitting messages?

What are the three principal clusters of task-planning and communication?

Which of the following is NOT a target audience for corporate communication?

What is the main purpose of corporate communication?

What is the role of corporate communication in organizations?

What does corporate communication help organizations achieve?

What is the concept of corporate communication?

Who is often credited with developing and naming the modern op-ed page?

What does the term 'op-ed' stand for?

What is the main purpose of an op-ed piece?

When was the 'Page Op.' created by Herbert Bayard Swope?

What was the original purpose of the 'Page Op.'?

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