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Questions and Answers
Promotion only serves the function of informing customers about new products.
Promotion only serves the function of informing customers about new products.
False (B)
One of the functions of promotion is to persuade customers to use a specific brand.
One of the functions of promotion is to persuade customers to use a specific brand.
True (A)
Promotion is not related to building customer loyalty.
Promotion is not related to building customer loyalty.
False (B)
Promotion does not aim to create long-term relationships with customers.
Promotion does not aim to create long-term relationships with customers.
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Promotion does not influence consumers' perceptions about a brand.
Promotion does not influence consumers' perceptions about a brand.
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