Marketing: Promotion and People
17 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What aspect of marketing refers to the set of activities that communicate the product, brand, or service to the user?

  • Packaging
  • Distribution
  • Promotion (correct)
  • People
  • Which component of the marketing mix is highlighted as one of the most important elements in the current marketing scenario?

  • Product
  • People (correct)
  • Place
  • Price
  • What does packaging refer to in the marketing world?

  • Advertising the product
  • The pricing strategy of the product
  • Distribution of the product
  • The physical appearance of the product (correct)
  • Which marketing element consists of each person involved in the product or service, whether directly or indirectly?

    <p>People</p> Signup and view all the answers

    What is the primary goal of promotion in marketing?

    <p>To attract customers to buy your product over others</p> Signup and view all the answers

    In the current marketing scenario, why are skilled and competent people considered essential in selling services?

    <p>To ensure that clients will patronize the service</p> Signup and view all the answers

    Which element of the marketing mix focuses on utility of use and protection of products?

    <p>Packaging</p> Signup and view all the answers

    What role do people play in marketing according to the text?

    <p>Selling and pushing the product</p> Signup and view all the answers

    Why is packaging described as a 'silent hero' in the marketing world?

    <p>For being highly functional but often overlooked</p> Signup and view all the answers

    What is the purpose of promotion in marketing?

    <p>To attract people to buy your product over others</p> Signup and view all the answers

    Why are skilled and competent people considered essential in selling services?

    <p>To ensure first-class services and attract clients</p> Signup and view all the answers

    What is the primary function of packaging in marketing?

    <p>To protect, contain, and promote the product</p> Signup and view all the answers

    Which marketing element relies on activities like advertising, personal selling, and social media?

    <p>Promotion</p> Signup and view all the answers

    Why is packaging described as a 'silent hero' in the marketing world?

    <p>For its essential functions like protection and containment</p> Signup and view all the answers

    What is the ultimate goal of people as an element of the marketing mix?

    <p>To sell and push the product</p> Signup and view all the answers

    Which activity falls under the concept of promotion in marketing?

    <p>Using social media to communicate with users</p> Signup and view all the answers

    How does having the right people impact the selling of services according to the text?

    <p>It leads to competent service delivery that attracts clients</p> Signup and view all the answers

    More Like This

    Marketing Promotion and Advertising Quiz
    15 questions
    Marketing Promotion and Advertising
    38 questions
    Marketing Promotion and Advertising
    26 questions
    Use Quizgecko on...
    Browser
    Browser