Advertising: Goals and Functions

To promote the brand or a product and to demonstrate the value it offers customers.

To establish trust and build a relationship through a positive image.

Advertising requires payment for ad space or air time, while public relations aims to obtain free publicity through media exposure.

<p>In advertising, you have full control over the ad content and design, whereas in public relations, the media decides how, when, and where to publish the story or information.</p> Signup and view all the answers

<p>Advertisements typically stay up for the duration paid for, while public relations stories usually last for a shorter period as newsworthy announcements.</p> Signup and view all the answers

<p>Advertising targets smaller groups of the audience, while public relations shares stories on multiple media outlets to reach a wider audience.</p> Signup and view all the answers

<p>Sales promotion, creating market interest in new products, building and maintaining a positive public image, differentiating products and services from competitors, and generating revenue for media, publishers, and other advertisers.</p> Signup and view all the answers

<p>Strategic process of engaging with the target audience to build mutually valuable relations between companies and public members, focusing on feedback and public response.</p> Signup and view all the answers

<p>Supervising and evaluating public opinion with respect to the brand, maintaining mutually beneficial relations between public members and organizations, improving communication channels, representing the company in the media and public events, managing sponsorships and stakeholder relations, and marketing publicity through mass media editorial channels.</p> Signup and view all the answers

<p>Positive implications for businesses, individuals, organizations, and the target audience.</p> Signup and view all the answers