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What is the first step in beating a crisis, according to the text?
What is the first step in beating a crisis, according to the text?
- Recognizing that you have a crisis (correct)
- Seeking confirmation from the Internet
- Assuming the crisis will blow over on its own
- Putting your head in the sand and avoiding the storm
What are the keys to effective crisis management, according to the text?
What are the keys to effective crisis management, according to the text?
- Avoiding forthright communication
- Being obsessed with technical details and neglecting the human aspect
- Brushing off allegations with nonchalance
- Decisiveness, honesty, and a customer-first mentality (correct)
What can lead to long-term damage to a business during a crisis, according to the text?
What can lead to long-term damage to a business during a crisis, according to the text?
- Receiving negative publicity from the Internet
- Solving the problems underlying the crisis
- Becoming obsessed with technical details of a situation
- Damaged credibility, integrity, and customer loyalty (correct)
What happened when Intel was informed of the mathematical calculation problem with its Pentium chip?
What happened when Intel was informed of the mathematical calculation problem with its Pentium chip?
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What is a recipe for failure in crisis management, according to the text?
What is a recipe for failure in crisis management, according to the text?
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What is the first lesson taught by the Intel crisis?
What is the first lesson taught by the Intel crisis?
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What was one of the consequences of Intel's over-confidence in its chip design?
What was one of the consequences of Intel's over-confidence in its chip design?
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What is the primary concern during a crisis?
What is the primary concern during a crisis?
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What did Johnson & Johnson do to set the standard for proactivity during the Tylenol crisis?
What did Johnson & Johnson do to set the standard for proactivity during the Tylenol crisis?
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What does the text suggest regarding the image of a company during a crisis?
What does the text suggest regarding the image of a company during a crisis?
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