Effective Crisis Management: Recognizing and Addressing Crises
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Questions and Answers

What is the first step in beating a crisis, according to the text?

  • Recognizing that you have a crisis (correct)
  • Seeking confirmation from the Internet
  • Assuming the crisis will blow over on its own
  • Putting your head in the sand and avoiding the storm
  • What are the keys to effective crisis management, according to the text?

  • Avoiding forthright communication
  • Being obsessed with technical details and neglecting the human aspect
  • Brushing off allegations with nonchalance
  • Decisiveness, honesty, and a customer-first mentality (correct)
  • What can lead to long-term damage to a business during a crisis, according to the text?

  • Receiving negative publicity from the Internet
  • Solving the problems underlying the crisis
  • Becoming obsessed with technical details of a situation
  • Damaged credibility, integrity, and customer loyalty (correct)
  • What happened when Intel was informed of the mathematical calculation problem with its Pentium chip?

    <p>They were confident of their design and responded with nonchalance</p> Signup and view all the answers

    What is a recipe for failure in crisis management, according to the text?

    <p>Neglecting credibility, integrity, and customer loyalty</p> Signup and view all the answers

    What is the first lesson taught by the Intel crisis?

    <p>Customer perception is often what matters most in crises</p> Signup and view all the answers

    What was one of the consequences of Intel's over-confidence in its chip design?

    <p>Lack of receptiveness to their customers</p> Signup and view all the answers

    What is the primary concern during a crisis?

    <p>Cost should always be a factor but not the primary concern</p> Signup and view all the answers

    What did Johnson & Johnson do to set the standard for proactivity during the Tylenol crisis?

    <p>Took responsible and decisive action by recalling and redesigning Tylenol capsules</p> Signup and view all the answers

    What does the text suggest regarding the image of a company during a crisis?

    <p>Conveying an image of being a community member and partner is favorable</p> Signup and view all the answers

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